Online Reputation Management Advice

Good news travels fast; bad news travels faster. Recent spurt in cases of rampant, and sometimes baseless, negative online publicity has affected brand image of many companies. In 2005, a single post by a blogger criticizing Dell’s support services pulled down the company’s reputation by a couple of notches. The corporate world is waking up to the necessity of playing an active role in online reputation management.

Online Reputation Management involves not only analyzing all that is being written about your brand online but also repairing any damage found and constructing a positive image. A successful ORM campaign should involve public relations and search engine marketing. You have to ensure that good things are being said about you on various websites and these websites get top search engine rankings.

How to monitor/track your online reputation

Regular monitoring of online media will help you keep tabs on your public perception. It will also alert you in cases of copyright violations, competitor smear campaigns, domain squatting, etc.

There are many online tools you can use to keep one step ahead and take immediate action. Google Alerts is the most popular monitoring tools that will track and inform you if your brand name comes up in news, feeds, videos, blogs and web results. There are blog-specific search tools like Technorati and Feedster. Twitter Search and Social Mention can also help you catch the buzz about you in social networking sites.

How to repair your online reputation

With the growth of user-generated media like blogs, Tweets and Yelps, the chances of creating negative publicity have also increased. The first step towards tackling negative comments is to create your real presence in popular consumer-generated websites.  Responding to your critics on these sites will build trust around your brand. In cases of inaccurate projections, you can request the comment authors to pull down their posts by giving substantial evidence.

Press releases can be posted on popular press release submission sites. Expert articles pertaining to your industry can be submitted to reputed sites with back-link to your website.

You can also buy domains with your brand name (for example if your company is called blush, blush.com, blush.net or blushsucks.com are some domain names you can book) to prevent people with malicious intent misusing them against you.

Not to keep picking on Dell (I’m using a Dell computer right now), but here is a negative site that could have been snagged to prevent bad publicity: http://www.ihatedell.net/.

Sometimes, repair can be a long-drawn exhaustive process. Companies often use search engine optimization techniques to push down negative websites and increase the visibility of websites with positive content.

How to improve your online reputation

An important step in improving online reputation is creation of positive sentiments through various content platforms. This means you have to fully use your online assets. Start by optimizing your corporate website so that it gets top search engine rankings.

Leverage your relationship with your partners to include information about your company on their websites. Set up and maintain blogs that highlight your products, customer testimonials, services and company-related news. This idea involves grabbing as many of the search engine results as possible on the first page of search results. Using high ranking partners will help tremendously.

A proactive online reputation management initiative goes a long way in helping people and companies. It’s one of the best tools to gather useful feedback from customers. In cases of complaints, it gives companies a chance to take early action and prevents build up of a sudden crisis. Above all, what makes ORM a critical business strategy is the role it can play to influence a rapidly growing force called the online media.

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Colorado SEO Marketing Companies Offer Advice

Free Advice from a Denver Colorado SEO Marketing Company

What are you doing daily or weekly to increase the effectiveness of your marketing strategies and quantify the results?  Here is some free advice from a Denver Colorado SEO Marketing Companies vendor regarding Internet Marketing Experts coaching and improving website visibility consistently.

Find a good SEO Expert or SEO Consultant and work with them closely until you no longer see the value of their Colorado Marketing Companies strategies, then find another Colorado SEO Consultant and keep on making strategic internet investments or else pay the price of offline marketing.  Many business owners take a passive approach to marketing their business website when a more aggressive and continual investment in their website assets would lead to more effective marketing as explained by our lead SEO Consultant.  Your online competition at the top of the Google search engine has invested heavily in taking the right steps to improve their website content and increase their SEO Link Building in order to attain superior rankings versus your company.

SEO Marketing Consultant Knows Local Search Marketing

If you compete locally then you need some Denver SEO Consultant advice on local search marketing.  Competing globally calls for different overall marketing strategies, but in any event you’ve got to continually invest in your internet marketing strategies and website asset investment in order to dominate the search engines.  For instance, once you reach page one of Google, don’t stop there, find out what marketing strategy you could be doing better and engage it fully in order to possibly move your website up gradually to the number one or two spot where (by far) the most action is.  In most cases it simply requires more quality and unique, relevant web content along with investing in a a growing link profile which requires link building and a superior overall link profile that is fully indexed in search engines combined with some more Colorado Marketing tips that are proven to deliver lasting organic search engine optimization results.

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Call 303.501.4944 for Colorado Marketing Company Consulting

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Jack Ma Takes His Own Advice for Yahoo: Alibaba Splits Taobao Into Three Parts

In an interview I did with him at the recent ninth D: All Things Digital conference, Alibaba Group CEO Jack Ma suggested that Yahoo would be better off splitting itself up into smaller pieces.

Today, he did that for one of the key units of the Chinese Internet giant, cleaving its Taobao e-commerce unit into three new companies.

Said Alibaba:

Alibaba Group is reorganizing Taobao into three separate companies to capture the Chinese consumer e-commerce opportunities. Effective June 16, 2011, the three companies, which remain wholly-owned subsidiaries of Alibaba Group, will begin operations as: Taobao Marketplace (www.taobao.com), China’s leading consume-to-consumer (C2C) platform; Taobao Mall (www.tmall.com), China’s leading business-to-consumer (B2C) shopping site; and eTao (www.etao.com), a product search engine designed to make it easier for consumers to find goods and services offered by all e-retailers.

We believe this move will benefit our customers, as each of the three companies will be able to focus on its own unique consumer experience. The board of Alibaba Group is fully behind this decision, as the move will create more value to shareholders by fostering innovation and capturing more opportunities in China’s fast-growing e-commerce sector.

Interestingly, the move means no massive IPO for Taobao, which some investors have been hoping for.

Here is Alibaba CEO Jack Ma’s email to employees on the change:

Ma Letter on Taobao Reorg –

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