Patent trolling has reportedly cost US companies $500 billion to date

Patent trolling has reportedly cost US companies $500 billion to date | Ubergizmo window.fbAsyncInit = function() { FB.init({ appId : '139683546053659', status : true, // check login status cookie : true, // enable cookies to allow the server to access the session xfbml : true // parse XFBML }); }; (function() { var e = document.createElement('script'); e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; e.async = true; document.getElementById('fb-root').appendChild(e); }()); Network:Ubergizmo English, French, SpanishUberphones Subscribe to RSS Ubergizmo ReviewsMobileGamingAndroidAppleComputersGadgetsConceptsPhoto/VideoEvents |  Jobs Home > General > Patent trolling has reportedly cost US companies $500 billion to date Patent trolling has reportedly cost US companies $500 billion to date Tyler Lee 09/21/2011 08:47 PDT

Several months back there was a huge issue with Lodsys who attempted to sue iOS, Android and even Blackberry developers for allegedly infringing upon its patents. Many had referred to Lodsys as a patent troll, which has been defined as a company with no tangible products of its own apart from a broad patent portfolio, and who are suing companies with money in order to gain a settlement under the possible threat of a product ban. Now if you’ve ever wondered what the cost of patent trolling is, three Boston University researchers might have the answer for you.

The researchers, James Bessen, Mike Meurer, and Jennifer Ford have managed to compile the costs of patent trolling. This amount has been totaled up since 1990, and it seems that they have managed to come up with a staggering cost of $500 billion for US companies. In fact according to their calculations, in the past four years, the average cost of patent trolling has risen to $83 billion annually. Ouch.

Take note that it seems that how these researchers arrived upon that figure is based on tangible costs, such as legal fees and settlement payouts. They did not factor in things such as employee distraction (which could lead to lower productivity levels), legal uncertainties and the time and effort needed to do product redesigns. The figure was also based on publicly held companies and not smaller, private companies who might have had to shut down and go out of business as they could not afford a costly legal battle. It appears that if all those factors were taken into account, we’re guessing that the figure would have been a lot more.

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Mistakes Companies Make When Hiring Their Next Sales Superstar

When faced with declining sales and missed targets, many companies opt to hire a "sales superstar", one whom will do the wonders and rev up sales single-handedly. Unfortunately, most companies almost always end up with mediocre results at best, and sheer disappointment in most cases.

In fact, the notion of trying to hire a "sales superstar" is a mistake itself. Here's why:

The Elusive Sales Superstar

Usually, the term "sales superstar" refers to an ultra-aggressive sales person who simply doesn't take "no" for an answer, and is just fantastic in generating great sales results real quick. This kind of sales person represents only about 1-2% of the entire sales population.

As such they are very difficult to find. But finding them is just the beginning of more challenges. You will face issues such as:

Sales superstars are highly paid individuals, and to entice them to work for you will mean you will have to pay even more, for both fixed and variable pays;


As most sales superstars are currently happily making money with their current employers, and hence that means you will have to proactively reach out to them. The usual employment ads won't work, and even most headhunters don't go around poaching candidates. In worse scenarios, you get candidates who claim to be sales superstars, but are far from it;


The sales superstar you hire may or may not fit into the way you sell, or into your company culture. If that happens, and it quite frequently does, you simply end up with a very expensive dud!


Even when you hire THE sales superstar who's producing good results for you, you'll still face 2 possibilities:

Despite your sales superstar's Herculean effort, you still are not able to stem the tide of declining sales;


Due to your sales superstar's good efforts, you have now seen sales increasing as a result.


Most companies who have hired a sales superstar will eventually find that to increase sales and profits on more sustained basis, you will need a lot more than an individual's effort, and thus diminishing the sales superstar's impact on the bottom line.

However, it is the 2nd consequence that poses the most danger to the company. If you have one sales person who can single-handedly turn the tide for you, then you may have a situation where a significant amount of sales are held in the hands of just one person. If that is the case, your company may be taken hostage by this individual easily, i.e. whatever he/ she demands, you'll have to oblige, or else he/ she will just bring all your major customers to the competitor.

Why Not Build a High-Performing Sales Team Instead

Rather than hoping to find an saviour in the form of a sales superstar, what companies can do is to make sure that all sales persons hired are first equipped and then train in the skills that make them good sales people in your unique sales culture.

While you are highly unlikely to groom sales superstars in your own company, you may actually build a team that collectively produces much more than a superstar ever will. Here's how it works:

Compare the best performing sales person(s) with the rest (the middle and worst performing) in your company. Find out what are the qualities or behaviours that are ONLY present in the best people, which the rest are not doing;


Structure the interview processes where you look for past performance whereby the candidate has demonstrated such ideal qualities or behaviours;


If the qualities or behaviours can be learnt, structure your sales training such that everyone on your team can learn and internalise them.


In doing so, while you may not have sales superstars eventually, but you will get a team of sales people who are performing well above average.

Now, what if you are unhappy with the performance of the entire sales team, and in your view, there really isn't any quality or behaviour that you want your staff to emulate from your best sales person, there's still hope.

The HR Chally Group is a leader in the field of sales staff research, and they have identified the ideal qualities and behaviours that are needed for each of the separate pre-determined 14 sales and 8 management position categories.

The Sales Superstar Isn't Going to be Your Next Sales Manager

Some companies may now be thinking that if they haven't got any good sales people that they want to emulate, then perhaps they can hire a sales superstar and get that superstar to be their sales manager so that all can learn from him/ her.

Unfortunately, the sad story is that only 15% of sales superstars will be competent managers. Here are the reasons why:

Selling is about getting things done through the customer, while sales management is about getting things done through the sales team;


The sales superstar is a highly skilled specialist in the former, but not in the latter;


When the sales team faces difficulties in getting better results, the sales superstar tends to fall back on what she does best, i.e. to take over the sale. In the long run, you'll end up with a sales team of one, the superstar herself;


Sales superstars know that they are good, but they usually don't know why they are good. hence, they will find it difficult to reflect and analyse what makes them successful, and how to make others be as successful as well.

Indeed, sales superstars can be trained to become good managers. However, in doing so you are depriving the superstars to do what they do best, which is closing those deals!

Interestingly, the best candidates to be the sales managers that are required to coach the sales team to better performance tends to sales people who had shown drastic improvements over the course of her career. These people are usually not "naturals" when it comes to selling, but have improved their performances by analysing, learning and applying the skills that make other sales people successful.

As a result, they are more likely to understand the dynamics behind what made them more successful as compared to their past performance, and are likely to flesh out the learning points of others once they settle into a coaching role.

In any case, if you would like to build winning sales teams where each team member is an above-average performer, simply e-mail info@psycheselling.com or call +86-13671902505 or Skype: cydj001 and arrange to buy me a mocha. All information shall be kept in confidence

c.j. is an Affiliate with HR Chally Group in China. Founded in 1973 through a grant from the U.S. Justice Department, the HR Chally Group provides predictive and compliant assessment system for management, sales, technical, customer care, and administrative talents. Unlike other assessment tools that just conducts personality profiles, Chally profiles what is exactly required by specific job descriptions and responsibilities and predict if these talents can succeed in these roles. The resulting effect is you'll get:

* Up to 40% reduction in turnover

* Up to 30% increase in employee productivity

* 85%+ accuracy in identifying effective performers

Prior to this, c.j. was Asia Marketing Manager for a Fortune 500 logistics company, as well as Corporate Training Manager for Ringier AG, Switzerland's largest media group, in China, where he was responsible for sales team development, and helped increase the % of new hires to close their 1st sales within 2 months by 30%, as well as increase overall sales targets by more than 50%. Visit http://www.psycheselling.com for more info.

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Mobile Sales Force Automation - How companies doubled its sales volume with wireless technologies

Introduction

In countless vertical business markets, mobile professionals are roaming far from their corporate campuses with laptops and cellular phones in tow. The increasing ubiquity of Wi-Fi hotspots and high-speed cellular networks, in part, has made these road warriors depend on real-time access to email, calendars and other corporate information systems.

Similarly, Sales force workers equipped with mobile devices such as Tablet PCs and ruggedized handhelds can be found in retail stores, on construction sites, in manufacturing plants, on service calls and everywhere else business is being done. Mobility gives them the tools they need for order-entry, shipment tracking and business intelligence reports. The use of mobile devices increases accuracy and eliminates redundancy, so there's no need to carry around a stack of manuals.

Throughout business locations such as factories, offices, hospitals and other facilities a new breed of mobile worker, often referred as corridor warrior are seen armed with lightweight, handheld devices linked to wireless local area network (WLANs). The real-time communications and information access made possible through these complete mobile solutions is redefining the ways professionals perform at their jobs and consequently the costs of doing business.

These solutions are helping to raise the standards that both businesses and their workers are held to. This White Paper will discuss how the benefits of mobile solutions, are empowering Enterprises and their employees to improve revenue, engage in industry best practices and offer the best practices possible with its new features, functions and capabilities.

Obstacles in traditional SFA

A firm that has mobile sales force has been facing a lot of obstacles in recent times. They must continue realigning as the market changes. Earlier SFA Applications served the basic needs of field workers such as access to emails, contact management, calendaring and scheduling. Even though these features remain the dominant in SFA, the portfolio of capabilities has started to expand. A firm must adjust the pace of rebuilding the mobile force to match expected obstacles. The common anticipated obstacles are

Focus - Wasting time, money and resources on uninterested prospects. Instead of focusing on best prospects, sales force spends time on all the prospects.
Access - The Sales person often are not able to satisfy customer needs as they do not have access to the information that are sitting elsewhere in a database back at the office.

This led to the expansion of Mobile Sales Force Automation.

Expansion in Portfolio of Capabilities

Quick Access to Information - Imagine having outdated and inadequate information when you are in a sales call. Sales people should have critical facts and figures on the field that help them to close a deal. By providing the sales people with quick access and communicate information to and from the field allows the sales people to get the most from the time they spend with the customer.

Shortened Sales Cycle - Sales people can access current product information, check inventory and quote prices during a customer meeting which gives an outlook that they are very responsive. During the sales call customer can be informed about their accounts receivable status and credit standing with the push of a button. By using their mobile device the sales professionals can remove tedious tasks and reduce the delay in sending accurate information about customer meetings. Remote order entry capability also eliminates manual input of data into ERP. With these sales cycles are shortened, accurate information is gathered, customer is satisfied and revenue is increased.

Sync Capability - Synchronization provides a simple method of sharing data and merging new and updated information between offline users and the Mobile Server. When the offline user comes online he should be able to retrieve the updated information from backend server through mobile server and the information in his mobile device should be updated with the backend server. This ensures timeliness and accuracy of the information. The changes made outside the wireless coverage should be reliably conveyed to the backend. This ensures the sales professionals have most recently updated information and at the same time they need not reenter data again and again into the database. For Example, the corporate network of a major banking industry is designed to provide sales professional with reliable real-time access to their server. In a customer's place network coverage is not stable always, it gets lost. They need to use their mobile device and enter data as they interact with customer and then make that data available to the server as soon as the connection returns.

Always On Sometimes Connected - During sales call, sales professionals are in consistent time constraint. They need to deliver their messages efficiently as well as effectively so that they don't waste the face time with the prospects. The required boot of the laptop can waste a considerable amount of time in front of the prospect, which makes it less optimal. In such cases, sales professionals needs a mobile device which can help them access critical information in a small screen. "Always On capability is a must and the sales professionals can connect sometime to retrieve information." An efficient and powerful search capability is an important requirement.

Security - With the growing functionalities in today's SFA security plays a very important role. The primary security requirement is that all users should authenticate themselves as a verified user into the corporate systems. This ensures the sales professional accessing into critical information is an authorized user. And also an insecure connection or a lost device can cause a loss to company's proprietary data, in turn lowers competitive advantage. Mobility devices should have strong encryption capabilities for application data as it is transmitted over a network using a standard communication. A strong encryption system such as Triple AES (Advanced Encryption Standard) or DES (Data Encryption Standard) is necessary in ensuring the application data on the device is protected. In case of any lost or stolen devices, they should have the ability to remotely disable it.

SFA Mobile applications open up new frontiers

Recent advances in both wired and wireless Internet access solutions have spurred faster growth of mobile sales force population in the last couple of years, with hosted applications promising to open up new frontiers. The following features emerged into SFA applications, assures companies to maximize its capability to effectively and efficiently manage mobile users and devices.

Policy-based Management - Can provide a way to allocate network resources, primarily network bandwidth and security (firewalls), according to defined business policies. Users can be defined as individuals, groups, communities, and have specific management capabilities applied to them. This can be easily changed, and can be tied to a directory.
Broad functionality - Can function with a wide variety of applications and data requirements. Most of the applications have the needed interfaces to allow customization and additions.
Directory integration - Can interface with already defined directory structure and policies so a stand-alone or duplicate directory is not needed.
Scalability - Can provide management for a large number of users with a large number of devices.
Single console for all network/application/device/security - can provide a single console from which it can define, control, deploy and maintain all aspects of the device, application, network and security.
Web-based console - can be managed from a web-based console from any standard browser, allowing management from local or remote locations, and on a variety of devices.
Support for diversity in devices, platforms, and networks - supports a variety of devices, connections and platforms, and will continue to expand on the device types and OS flavors.
Security components - Provides at least a minimum set of security capabilities within the product. Can be integrated with higher-level security tools.
Bandwidth aware - can adjust for whatever bandwidth is available for the particular connection (e.g., delivering massive file updates on a slow connection).
Dashboard - can provide a management dashboard of information on processes, users, devices, performance, etc.
Backend management integration - can integrate effectively with other back-end management infrastructure already deployed within the organization without needing to retrain existing staff already familiar with the application.

Emerging trends in Mobile Capabilities

Today, an assortment of technology is used by sales professionals, ranging from laptop computers to consumer-grade personal digital assistants (PDAs) to beepers and cell phones. These top features provide a solution for everything a sales professional may need while out of the office.

Integration - Ability to integrate with enterprise-level business applications.

Operating System - Defining a standardized OS environment has greatly eased deployment of devices. Much like the PC desktop environment, the ability to deploy a single platform to all users means allowing a uniform distribution of SW, and a consolidated support requirement. Can support Familiar Microsoft Windows Mobile-based operating system.

Deployment platform - Companies ultimately deploy applications on one of two major platforms: Microsoft .Net, or Java. However, many organizations will deploy both. Can run in either environment (e.g., running a JVM on a Windows Mobile device supporting .Net).

Third party application availability - Many application vendors now offer mobile extensions to their application suites, providing a convenient means of extending applications to a mobile sales professional. However, not all vendors provide such capability, nor do they support all platforms. Third party middleware extensions provide needed functionality when not available within the application.

Asset Management - Deploying devices to users is only part of the challenge. The greater part of the challenge is managing the deployed assets. Devices deployed in enterprise settings provide the appropriate tools to mange the devices adequately, even when used with a third party asset management application.

Connectivity - Companies are relying on the notion of the "real time enterprise" which requires up-to-date data acquisition of business activity information, as well as empowering employees with the data necessary to make the proper decisions. Mobile devices offer connectivity, even if not immediately used with the expansion of WiFi deployments within companies, as well as in public places. Can also allow a choice of radio connectivity options.

Battery Life - Battery life varies greatly depending on usage factor but the bottom line for most users is, can mobile devices get the user through the workday without a recharge? Most consumer PDA devices are challenged to provide a full day's operation when using a wireless connection (WiFi). Can provide sufficient powerful batteries to provide at least one day's operation, and allow full recharge overnight. Further, can provide field replaceable battery, as most batteries will only withstand about 300 charge/discharge cycles.

Data Capture - Data capture options provide linear and two-dimensional scanning or imaging.

Voice telephony - Voice telephony for push-to-talk (PTT), peer-to-peer (P2P), private branch exchange (PBX), one-to-one or one-to-many communications.


Future Technology Accelerators

Tablet PC

Tablet PCs combine the touch screen and handwriting features of the PDA with the computing power of a notebook computer in a compact and light weight design. End-user experiences the same look and feel in the office as in the field. Other advances in battery life and wireless capabilities are also eagerly anticipated.

Voice

Emerging technologies that allow natural text to speech dictation will allow easier data capture by both sales professionals and other members of the sales channel. Such services can run on mobile devices or via telephone services to a central server. Such solutions will tie directly into sales and marketing applications and can help increase the amount of useful data that can be captured in the field.

Extending into Field Analytics

As wireless networks improve, our ability to access information throughout the enterprise increases. Through integration of analytics into a mobile environment, we bring the sales professional in closer contact with the home office and help them to better highlight customer needs. We will be able to better measure and predict behavior and the interactions with the customer and, in turn, support changes in the business landscape, such as product launches and formulary changes.

RFID [Spell out] - Radio Frequency Identification

An RFID system comprises three main elements: electronic tags, tag readers and software to store collected data.

The tags, which consist of a silicon chip and an antenna, provide each individual object to which they are attached with a unique identifier. When scanned, the tag transmits a wireless signal to the reader, which in turn sends the data to a database. The reader can also write information to the tag if required.

RFID technology is becoming prevalent in logistics where the movement of mobile tags, for example on pallets of consumer goods, is read by static readers, say, in goods in/out bays of a warehouse. However, for Sales Force Applications, this concept is reversed: the tags are static and the readers are mobile, i.e. carried by the sales professional. Tags can be attached, say, to a fixed location for proof of attendance, or to a specific item of machinery to be checked.

Top 5 reasons to make SFA MOBILE

Company conducts business in a national or global market.
Sales professionals spend more than 25% of the time out of office.
Business depends on quick and informed decisions from people who are frequently on the road.
Sales professionals need to have quick access to information and provide quick answers to the customers when they are on the call.
Nimbleness is a competitive advantage for the sales professional.

Sample Case Study

Challenge

A famous Banking company needed a robust tool for managing sales leads and opportunities with visibility of the sales pipeline. The company desired a web-based, customizable solution that would be a good fit with that company's mobility offerings to their sales professionals. It also desired a low-risk solution that could scale as the company grews. They also wanted their sales professionals to have up-to-date information about the leads they handle.

Solution

They selected ZSL's middleware technology for its wireless capabilities, ease of deployment, configuration and customization. Through ZSL's middleware technology the sales professionals were able to wirelessly access the provisioning functionalities such as sales order management systems and hosted prospect database. In addition, they were impressed with ZyPrism's ability to synchronize data's with reliable real-time access.

Results

Because of availability of data at real-time sales professionals were able to respond to customers at a quicker rate, shorten the sales cycle, increased their productivity and greater revenue generated. Because leads are pushed via alerts directly to sales professional's Mobiles, sales professionals started experiencing faster response times to people who register interest via the web or its sales call center.

Conclusion

By providing quick access to information to sales professionals available at back-end data and applications helps them to shorten the sales cycle, gather accurate information, improves customer satisfaction and increase revenue. Sales professionals become more responsive to customers through expansion of capabilities in SFA.

With Synchronization feature in SFA sales professionals are equipped with real time and updated information, which in turn helps them to provide customers with up-to-date prices and inventory available. Remote order entry capabilities reduce the burden of entering the data again in the database residing at the server and help them to close the sale quickly and efficiently.

Business productivity and customer satisfaction can be achieved when mobile and wireless solutions are used wisely. Mobile solutions have truly come of age and can literally transform business to newer heights. Now is the time to evaluate how becoming more mobile sales professionals can be more productive. Its time to craft your mobile strategy otherwise your competitors are likely to go mobile giving them the competitive advantage.

Expansion in the capabilities of Sales force automation applications holds great promise for improving the efficiency of mobile sales professional and reducing the overall cost of sales. The enterprise network should be properly equipped to provide reliability, security, bandwidth, adequate remote connectivity and management controls. Mobility can give all the business advantages with these capabilities.

About the Author

John Solomon is with ZSL. ZSL realizes that salespeople are mobile by definition. ZSL uses technology to make sales team more focused and successful. ZSL?s solution is customized in such a way that sales professionals get the direction they need and managers get the information they need. The bottom line is increased profits.

ZSL is an ISO 9001 certified provider of Onshore, Offshore & Near shore technology services. ZSL offers substantial cost savings and enhanced performance associated with a secure and effectively managed global development model. For over 10 years, ZSL has been partnering with a loyal following of clients seeking to leverage our proven delivery methodology, as well as 24/7 access to the very best technical resources and development tools available anywhere.

http://www.zslinc.com

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Colorado Search Engine Optimization Companies Solve Problems

Local SEO Consultant Company Solves Website Performance Problems

Every webmaster wants their business website performance to continually improve.  The challenge for local Colorado Search Engine Optimization Companies is to provide the crucial professional SEO consultant services that improve the website performance in the search engines as well as when actual human searchers discover the site, plus deliver as many professional SEO company services at Affordable SEO Rates and prices representing the best overall value.  Colorado has a notable selection off fine search engine optimization companies and vendors to do the right job and provide White Hat SEO consulting and Local SEO Consultant company vendors to serve local businesses.

SEO Consulting Firm Provides Website Optimization Services to Help Websites

In most cases it only takes several hundred bucks a month, for instance, to pay for an SEO Consultant Company to perform link building services to start creating the link profile that can help bring the link juice to your website.   Link Building is only one aspect necessary to help web performance but it’s a necessary component along with creating great web content that is compelling, interesting, relevant, and has sufficient details to cover the subject.  One of the best ways to get great web content is by hiring an SEO Copywriting Company or SEO Marketing Consultant that provides professional copywriting services at affordable rates.  In addition you need website architecture or site construction format that is professional and gets the job done making a professional presentation that looks authoritative yet is efficient and effective as far as leading to your desired call to action steps.  Local businesses will find our Colorado Search Engine Optimization Company easy to work with and capable of always recommending the next productive advice and search engine optimization element with full complement of Denver SEO Services available to solve website problems affecting performance or site visibility.

Problems that Colorado Search Engine Optimization Companies Can Resolve

• Freshness of content and links


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Denver Colorado Search Engine Optimization Company Consultant at 303.501.4944

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Colorado Marketing Companies Deliver Online Marketing Solutions

Work with Colorado Marketing Companies to learn more ways to market your Colorado business or company.  The field of marketing includes many types of marketing solutions such as Colorado Internet Marketing, Colorado Search Engine Marketing, email marketing, Colorado Online Marketing, traditional marketing solutions, direct marketing Colorado campaigns using the mail, Colorado Web Marketing and more.  Marketing in Colorado is very competitive but one thing in common for most companies small or big is that they need an online business presence and business website and that brings in a need for a new set of marketing solutions.  You can choose from Colorado marketing firms that have significant overhead costs and pass these cost along to their new clients or choose to work with an independent marketing consultant such as Colorado SEO Expert Marketing our company based in Littleton, Colorado.

There are many local terms for Marketing on the Internet locally such as Colorado Internet Marketing

We focus on internet marketing solutions because it’s dynamic and challenging and we are good at winning versus the online competition.  Some of the steps and stages that you might look into when working on a Colorado Online Marketing campaign are as follows for your review:

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• Use Local Search Marketing techniques if your company primarily competes in a specific geographical area


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• Meet in person with your Colorado Marketing Consultant versus over the phone or through email services exchanges in order to develop the personal working relationships and trust

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Colorado Marketing Companies In Demand

How can I tell that Colorado Marketing Companies are in Demand?

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Types of Marketing

There are numerous types of Colorado Marketing company specialties depending upon which local search marketing vendor you choose.  Types of marketing, or various elements included in the overall marketing subject include:

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• Traditional Advertising & Marketing on television, print media, or radio advertising


• Digital Marketing for anything digital on the Internet


• Internet Marketing also called Web Marketing or Online Marketing


• Multi-Level Marketing – also called MLM or Network Marketing


• Article Marketing – publishing in article directories


• Video Marketing on services such as Youtube.com


• Direct Mail Marketing mailing out advertisements


• Permission Marketing for email opt-in or double-opt in email marketing


• Inbound Marketing Services


• Database marketing or data mining


• Word of mouth advertising or word of mouth marketing

Our Colorado Marketing Consultants are internet marketing experts and know a thing or two about getting qualified business prospects, or targeted marketing potential customers, onto your main website to complete the form or call you to inquire about products and services.  The good news is that once you actually get a prospect on the phone it’s not that hard to close the sale if they’ve been examining your main website because you’ve already established some level of credibility, so they’re a qualified customer so be ready to conduct business immediately if you’re talking to someone on the telephone.  Be prepared to close the sale.  Recently we tried these Low Flow Shower Heads and experienced some great water savings!

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Colorado SEO Marketing Companies Offer Advice

Free Advice from a Denver Colorado SEO Marketing Company

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Find a good SEO Expert or SEO Consultant and work with them closely until you no longer see the value of their Colorado Marketing Companies strategies, then find another Colorado SEO Consultant and keep on making strategic internet investments or else pay the price of offline marketing.  Many business owners take a passive approach to marketing their business website when a more aggressive and continual investment in their website assets would lead to more effective marketing as explained by our lead SEO Consultant.  Your online competition at the top of the Google search engine has invested heavily in taking the right steps to improve their website content and increase their SEO Link Building in order to attain superior rankings versus your company.

SEO Marketing Consultant Knows Local Search Marketing

If you compete locally then you need some Denver SEO Consultant advice on local search marketing.  Competing globally calls for different overall marketing strategies, but in any event you’ve got to continually invest in your internet marketing strategies and website asset investment in order to dominate the search engines.  For instance, once you reach page one of Google, don’t stop there, find out what marketing strategy you could be doing better and engage it fully in order to possibly move your website up gradually to the number one or two spot where (by far) the most action is.  In most cases it simply requires more quality and unique, relevant web content along with investing in a a growing link profile which requires link building and a superior overall link profile that is fully indexed in search engines combined with some more Colorado Marketing tips that are proven to deliver lasting organic search engine optimization results.

Colorado SEO Marketing Companies Deliver Results call 303.501.4944

 

 

Call 303.501.4944 for Colorado Marketing Company Consulting

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