The Angry Birds Effect apparently costs $1.5 billion in productivity loss

The Angry Birds Effect apparently costs $1.5 billion in productivity loss | Ubergizmo window.fbAsyncInit = function() { FB.init({ appId : '139683546053659', status : true, // check login status cookie : true, // enable cookies to allow the server to access the session xfbml : true // parse XFBML }); }; (function() { var e = document.createElement('script'); e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; e.async = true; document.getElementById('fb-root').appendChild(e); }()); Network:Ubergizmo English, French, SpanishUberphones Subscribe to RSS Ubergizmo ReviewsMobileGamingAndroidAppleComputersGadgetsConceptsPhoto/VideoEvents |  Jobs Home > Gaming > The Angry Birds Effect apparently costs $1.5 billion in productivity loss The Angry Birds Effect apparently costs $1.5 billion in productivity loss Tyler Lee 09/14/2011 09:52 PDT

Just about everyone knows Angry Birds. Even if you’re not a fan of the game, you’ve probably come across various merchandize for the popular game, such as t-shirts, speakers, phone casings and even a theme park of its own! While we can’t be sure if Rovio could have foreseen their game take off in such a huge way, we’re sure that no one could have foreseen the game actually having a negative impact on the economy.

Apparently there has been a report that said that Americans play an average of 200 million minutes of Angry Birds a day, and based on that astounding figure, Alex Madrigal, a writer for The Atlantic, set out to discover how much productivity is lost while playing Angry Birds. As you can see in the picture above, he has done various calculations and it seems that the amount of productivity lost at the end of the day is around $1.5 billion.

Of course this is by no means a concrete figure, and we don’t think it’s meant to be taken seriously. It looks like it’s just to highlight the amount of time that we spend everyday playing Angry Birds when we could have been more productive at work. Then again, if it wasn’t Angry Birds it would have probably been something else. People have found ways to slack off at work before smartphones came along, and ten years down the line it will probably be something else.

Angry Bird players out there, do you think Alex Madrigal’s estimates are right, and that you spend 5% of your time at work playing Angry Birds?

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Follow Ubergizmo's founders on    Eliane Fiolet  Hubert Nguyen  Topics: Gaming | Articles by keywords: angry birds, apps, productivity, rovio Reviews Galaxy S2 ReviewDroid Bionic ReviewHP TouchPad Review - With Our Deepest CondolencesHTC Wildfire S ReviewBlackberry Bold 9900 ReviewMotorola Photon 4G ReviewVizio Tablet Review (8-inch)
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Rovio may be seeking partnership with Angry Birds theme park in China

Rovio may be seeking partnership with Angry Birds theme park in China | Ubergizmo window.fbAsyncInit = function() { FB.init({ appId : '139683546053659', status : true, // check login status cookie : true, // enable cookies to allow the server to access the session xfbml : true // parse XFBML }); }; (function() { var e = document.createElement('script'); e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; e.async = true; document.getElementById('fb-root').appendChild(e); }()); Network:Ubergizmo English, French, SpanishUberphones Subscribe to RSS Ubergizmo ReviewsMobileGamingAndroidAppleComputersGadgetsConceptsPhoto/Video |  Jobs Contact About Home > Gaming > Rovio may be seeking partnership with Angry Birds theme park in China Rovio may be seeking partnership with Angry Birds theme park in China Tyler Lee 09/09/2011 10:13 PDT

Given all the patent wars that are going on right now, you would think Rovio’s lawyers would be swooping in like angry birds (sorry, could not resist!) onto an Angry Birds theme park in China, claiming that they are infringing on intellectual property, so on and so forth. Oddly enough it seems that Rovio has no intention on suing, but instead are open to partnership.

Now I’m sure most of you guys are aware of Rovio’s wildly popular smartphone game, Angry Birds. For those who are unfamiliar, it’s a game where you catapult birds into structures with pigs living in them in an attempt to bring it all down before you run out of birds. Originally created on iOS, it has made its way onto a variety of platforms such as Android, Windows Phone 7 and is also available as a browser game for Google Chrome.

According to a spokeswoman for Rovio China, “we would welcome a partnership, but Rovio would need to give them permission to use the Angry Birds game.” This was after an employee at the theme park claimed that Rovio had given them permission to use the Angry Birds brand for a part of their park. Considering all the various patent infringement lawsuits we’ve come across, we’re glad that there are companies out there who are attempting to solve their issues in a more amicable manner.

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