Pioneer DDJ-ERGO controller makes even amateurs sound good

Pioneer DDJ-ERGO controller makes even amateurs sound good | Ubergizmo window.fbAsyncInit = function() { FB.init({ appId : '139683546053659', status : true, // check login status cookie : true, // enable cookies to allow the server to access the session xfbml : true // parse XFBML }); }; (function() { var e = document.createElement('script'); e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; e.async = true; document.getElementById('fb-root').appendChild(e); }()); Network:Ubergizmo English, French, SpanishUberphones Subscribe to RSS Ubergizmo ReviewsMobileGamingAndroidAppleComputersGadgetsConceptsPhoto/VideoEvents |  Jobs Home > Audio > Pioneer DDJ-ERGO controller makes even amateurs sound good Pioneer DDJ-ERGO controller makes even amateurs sound good Edwin Kee 09/29/2011 10:05 PDT

Pioneer’s latest DDJ-ERGO controller is so easy and powerful to use, that it is capable of ensuring just about any music enthusiast is capable of making his/her own unique music mixes right from the comfort of their own home – or wherever else they decide to tinker with the DDJ-ERGO. Each purchase will come with the Virtual DJ Limited Edition software by Atomix Productions, letting you get creative right out of the box. Since this new controller will incorporate MIDI functionality, it is very possible to have it be in action with other MIDI compatible DJ software.

Basically, if you’re an aspiring DJ, the DDJ-ERGO is the perfect platform to start in picking up some DJing experience, where it looks totally out of this world. I mean, just check out the stylish controller above and tell me you aren’t sold on it? Boasting contoured edges with black, white and gradient colors, not to mention a large 115 mm platter for increased operability, the DDJ-ERGO also boasts “Pulse Control” which illuminates the different areas of the controller in order to help with the mixing process.

If you’re interested to venture into the world of DJing, then the DDJ-ERGO will arrive sometime this November for $699 a pop. [Press Release]

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Coffee powered car makes attempt at speed record

Coffee powered car makes attempt at speed record | Ubergizmo window.fbAsyncInit = function() { FB.init({ appId : '139683546053659', status : true, // check login status cookie : true, // enable cookies to allow the server to access the session xfbml : true // parse XFBML }); }; (function() { var e = document.createElement('script'); e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; e.async = true; document.getElementById('fb-root').appendChild(e); }()); Network:Ubergizmo English, French, SpanishUberphones Subscribe to RSS Ubergizmo ReviewsMobileGamingAndroidAppleComputersGadgetsConceptsPhoto/VideoEvents |  Jobs Home > Green > Coffee powered car makes attempt at speed record Coffee powered car makes attempt at speed record Edwin Kee 09/26/2011 03:24 PDT

You know how drinking coffee is supposed to give you a temporary jolt so that you need not feel all that lethargic? Well, I suppose that works for humans, but what about cars? There is this particular jalopy which was specially modified to run on nothing but coffee grounds – and it was recently involved in an attempt to break the speed record for vehicles which run on gas from organic waste.

Engineer Martin Bacon from County Durham actually tinkered around with this particular vehicle using a gasifier that will burn organic material at high temperature. The result of all that burning? Combustible gases which, after going through a fair bit of cleaning and cooling, will be used to fuel an adapted combustion engine.

I don’t think I’d bring this car to Starbucks for a refill, it’d probably be cheaper to maintain a Lamborghini in the long run where fuel is concerned. After all, premium coffee isn’t all that cheap in the first place, and didn’t the price of gas drop by 12 cents on average recently per gallon?

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LED Viking Helmet makes for cool Halloween costume

LED Viking Helmet makes for cool Halloween costume | Ubergizmo window.fbAsyncInit = function() { FB.init({ appId : '139683546053659', status : true, // check login status cookie : true, // enable cookies to allow the server to access the session xfbml : true // parse XFBML }); }; (function() { var e = document.createElement('script'); e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; e.async = true; document.getElementById('fb-root').appendChild(e); }()); Network:Ubergizmo English, French, SpanishUberphones Subscribe to RSS Ubergizmo ReviewsMobileGamingAndroidAppleComputersGadgetsConceptsPhoto/Video |  Jobs Contact About Home > Gadgets > LED Viking Helmet makes for cool Halloween costume LED Viking Helmet makes for cool Halloween costume Edwin Kee 09/02/2011 03:42 PDT

I know, Halloween is as good as two months away considering we’re just easing into September, but that does not mean you cannot start preparing early for a Halloween party, right? For those who feel that they’re pretty handy with electronics and cobbling stuff together with your hands, perhaps I might interest you in dressing up as a techno Viking at the end of October? Garrett at MaceTech came up with this cool looking LED Viking Helmet that relied on fiber optics to get the job done, and I must say that the final product is extremely impressive.

Of course, looking for the materials required can be quite a challenge, but Garrett managed to get together all the bits and pieces required, tracking down cheap (and in bulk) fiber optic toy wands, cutting them apart so that he can “harvest” the fiber bundles within. These fibers were then glued into a laser cut plastic assembly, and paired with a handful of OctoBrite CYANEA modules which Garrett already had.

An Arduino Pro Mini is used to control the baddest helmet on the block, while an electret mic and graphic equalizer chip will see action when handling audio input and audio filtering processes. I wonder if new classes in a RPG campaign would include a techno Viking who wanders around, hoping for a way to recharge his helmet after the last battle with a dragon.

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Put Together A Sales Forecast That Makes Strategic Sense

Every year most companies go through the annual ritual of trying to figure out what their sales revenues are likely to be. Unfortunately, some will never get a good handle on it; they'll look over the landscape and make a few assumptions based on how sales grew last year, what they think the economy "feels like" to them, and what the prevailing trends have been over the past few months. Then they'll use a "Kentucky windage" approach of putting their finger up in the air and basically guessing at what their sales will be. You can't afford to be one of those businesses.

Determining where future sales are going to come from is one of the most important things any small business should focus on - and the process usually needs a little more science and a little less art than it is given. Ending up with a meaningful sales forecast involves actively thinking through what drives customers to buy from you, how that will change during the forecast period (whether you initiate the change, or it just happens), and how your small business is going to try to shape its world. It requires actively collecting and analyzing information that will make the forecast process more accurate.

Think for a minute about the sales and marketing resources you have at your disposal - and what you pay for them; it's a more substantial number than you may realize, if not in dollar terms, then at least in terms of how you spend your time and what you worry about. If you're a retailer that markets heavily, or a business with a sales force, the cost of sales and marketing is obvious to you. But, even if you're a very small business, not making a huge marketing investment and without others selling for you, you're still putting a lot of your own time and energy into developing new business channels and it's probably one of those things that you find yourself thinking about, when you wake up in the middle of the night. The real question, though, is how you allocate whatever sales and marketing resources you have available to you - are you putting them to the best use?

The most productive way to approach sales forecasting is to look at three distinct groups that you can sell to - existing customers, prospective customers, and "the market" as a whole. The biggest potential usually lies in getting repeat or incremental business from customers that you have sold to before; prospects are those that you have some contact with in the past, but have not sold to, and "the market," of course, is everyone else that you might sell to, but have never had any contact with. Specifically think about how much business you can get from each of these groups next year and what portion of your sales and marketing resources, as well as your own time you are going to allocate to each group. Assume, for example, that 60% of your sales come from existing customers, 30% from prospects that you have been in contact with before, and 10% from "the market" that you have never been in touch with. Is that the way you are allocating your sales and marketing investment? If it isn't, you might want to ask yourself why.

Any business, regardless of industry, or size, can adopt this "customer / prospect / market" approach for estimating future sales. A professional services company, for example, can start with an estimate of repeat business from existing customers and then estimate how it's non-billable hours will be used to develop additional business and what its "sales / non-billable hour" ratio will end up being. This will help you think through how many incremental "deals" you need and the average size of these individual contracts, or sales, to realize your overall sales target. A manufacturer, or a wholesaler with a sales force, can start with a similar estimate of repeat business from existing customers and then determine how many new customers, at what contract size need to be added to make up the difference between repeat business and the overall sales goal.

Retailers can essentially pull three levers to push their sales higher - average sale amount, number of customers, and frequency of purchases. Their sales forecasting job is sometimes a little more complicated, because of the large number of customers they service and the information needs they have. However, they can still take a similar approach. It's harder for retailers to differentiate between prospects they may have touched and the "market" they haven't, but they can track and estimate the repeat business potential and the incremental / new customer needs to reach a particular sales goal. They can also focus on how the product sales mix plays into their sales forecast and how they should apply their marketing resources to achieve interim sales goals, such as number, frequency, and amounts of purchases.

In all of these cases, though, and for every type of business, the "customer / prospect / market" approach can be the basis of an improved sales forecast. It is a little more difficult and it does require more information and tracking. But, to the extent your small business can adopt this approach, it will realize at least two benefits. First, your sales forecasting will be inherently more accurate and meaningful. It's based on trying to assess the factors that directly influence sales, not on guesswork. And, second, it forces you to take a far more strategic approach to forecasting sales. When you can tie together the capabilities of your individual business to understand, forecast, and generate sales from different customer and market groups, with the direction the overall market is heading and the factors driving that, you're doing some pretty good strategic thinking.

About The Author:

Jim Deyo is the President of Business Advisor Online, an internet based service that provides small businesses with the ideas they need to grow and the resources they require to make the right decisions. As a former Sr. Vice President with a major banking institution, Jim worked extensively with small and medium sized companies and has over 30 years experience in commercial and consumer lending, accounting, finance, marketing, and strategic planning. Visit the website at http://www.businessadvisoronline.com and sign up for a six week free trial of the service, or e-mail Jim at jimdeyo@businessadvisoronline.com.

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John Green makes like 'Go the F-- to Sleep' and hits Amazon's bestseller list

John Green makes like 'Go the F-- to Sleep' and hits Amazon's bestseller list - latimes.com p.content-nav { margin:-15px 0px 0px 0px; }#commentsArchive { display: none; visibility: hidden; }#archiveShow, #fbShow { cursor:pointer; } body {background-color:#ffffff !important;}ul#root li.navLink a {padding-top:17px; padding-right:4px; padding-bottom:16px; padding-left: 5px;} Subscribe/Manage Account Place Ad LAT Store Jobs Cars Real Estate Rentals Classifieds Custom Publishing Books HOME LOCAL L.A. Now Politics Crime Education O.C. Westside Neighborhoods Environment Obituaries Findlocal U.S. Politics Now Top of the Ticket Science & Environment Obituaries Religion WORLD Afghanistan & Pakistan Africa Asia Europe Iran Iraq Latin America Mexico Under Siege Middle East Business Money & Co. Technology Personal Finance Small Business Company Town Jobs Real Estate Autos SPORTS Lakers Clippers Dodgers Angels NFL Ducks/Kings USC UCLA Soccer High Schools Scores/Stats ENTERTAINMENT Movies Television Music Celebrity Arts & Culture Company Town Calendar The Envelope Findlocal Health Booster Shots Fitness & Nutrition Medicine Behavior Healthcare Reform Hospitals Living Home Food Image Books Findlocal Brand X Magazine Your Scene Cars Travel California Hawaii Mexico Las Vegas Europe Travel & Deal Blog Destinations Opinion Editorials Op-Ed Letters Opinion L.A. Deals Save: Deals Go: Travel Eat: Food Wear: Apparel Live: Everyday Needs Play: Electronics Drive More Mobile Site Subscribe / Manage Account Print Ads Place an Ad LAT Store Jobs Cars Real Estate Rentals More Classifieds Weekly Ad#inTheNews {min-height:20px;} Advanced Search Advanced Search X include all of these words: include any of these words: include this exact phrase: exclude: Select a date range this week past 30 days past 3 months past year Create a custom date range From: To: Jacket CopyBooks, authors and all things bookish« Previous |Jacket Copy Home| Next»

John Green makes like 'Go the F-- to Sleep' and hits Amazon's bestseller listJuly 1, 2011 |  4:10pm

John Green, the prizewinning young adult author, is in his fourth day at the top of the Amazon bestseller list -- with a book that hasn't even been finished yet. He's following in the footsteps (to abuse a metaphor because books, of course, do not have feet) of "Go the F-- To Sleep," the satiric children's-bedtime book for grownups. 

The successes are the result of slightly different phenomena. "Go the F-- To Sleep" found its audience on the basis of its clever and profane title, aided by the cover illustration, which emphasized the sweet childrens-book look that contrasted with the exasperated parents' cry. 

Green's book, "The Fault in Our Stars," won't be out until next spring. How did it climb the Amazon charts? Green promised his significant online following that he would sign each and every preordered book. Green, who has been video blogging since he and his brother started an online public exchange in 2007, has more than 1.1 million Twitter followers.

A lot of them decided to take him up on his offer and paid $9.89 for the preorder. He'll have thousands and thousands of books to sign (in the video above, he contemplates the conundrum of which Sharpie will be best for all that signing). Green's video persona is slightly manic and goofy, but not without seriousness. He's starting an online discussion, via video, of "The Great Gatsby" this summer. In an earlier video, he talked about the importance of book editors, saying, "There's a reason that 'The Great Gatsby' and 'The Sun Also Rises' were edited by the same guy."

Green won the Printz award for his first novel "Looking for Alaska," was a finalist for the L.A. Times book prize with his next book, "An Abundance of Katherines," and won the Edgar Award for young adult novel with his 2009 book "Paper Towns." The Wall Street Journal reports that he's still working on "The Fault in Our Stars" from his La-Z-Boy in Indianapolis.

It's interesting that Green's "The Fault in Our Stars" and "Go the F-- To Sleep" by Adam Mansbach both hit on No. 1 on Amazon's bestseller list on the basis of preorders alone, and are pretty much unknown quantities. That's because publishing has been saturated in recent years by sure bets -- and bestseller lists have been dominated by popular series books. Think Stieg Larsson's "The Girl with the Dragon Tattoo" and its sequels, the "Twilight" series by Stephenie Meyer, and the Sookie Stackhouse series by Charlaine Harris. Although Green's fans know they like his work, he's not continuing an old story; these two books both hit No. 1 without readers ever getting ahold of them.

(Once they do, enthusiasm may continue: "Go the F-- To Sleep" is No. 1 on the L.A. Times hardcover bestseller list this week).

That's interesting; it shows that readers are, perhaps, more adventurous than publishers are willing to admit. For everyone who's going to buy the next Alex Cross book by James Patterson because they've read an earlier Alex Cross book, there's someone out there who's ready to buy a new book they don't yet know much about at all.

RELATED:

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-- Carolyn Kellogg

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What Makes a Good SEO Client

What Makes a Good SEO Client?

This is the flip side of the question many clients have to answer, “What makes a good SEO company to do business with?”, however; successful implementation of any SEO strategy is based on a partnership between SEO Company and client.  Not only do you need a good SEO consultant but also a good SEO client, so what qualities should you see in such a good SEO client?

Trust in the SEO Company and their SEO Advice

Clients who have embarked on an ecommerce strategy have already recognized the potential of the web for their business.  There is much that is different from the real world, however some basic precepts are the same no matter who you are or what you are doing.  Trust is one of them, and after selecting an SEO partner the client must be able to trust what the SEO practitioner is advising and helping the client to implement for their web strategy.

Availability and Responsiveness

A good SEO client is responsive to requests and performs their part in maintaining good lines of open communication, not only between the principal or senior management, but also the webmaster or whoever is responsible for implementing content and coding changes on the website.

Being available by email or telephone is symptomatic of a good partnership, which is essential when changes need to be made quickly to react to the web developments and search engine algorithm changes.

Questioning and Understanding

A good SEO client values the experience and expertise a good SEO practitioner brings to the business mix, however it is important the client is able to understand what is happening.  This means asking questions and seeking clarification of the SEO strategies being propounded and implemented.  The adage that the only stupid question is the one that doesn’t get asked certainly applies here!

The SEO Partnership

Developing and implementing a successful SEO strategy requires that a good partnership develops between client and practitioner.  The client understands their business and the business environment they operate in far better than the SEO practitioner will do, and the SEO strategy needs to be closely tailored to suit the client’s business.  Strong interaction between client and practitioner is needed, especially when it comes to developing and adding content, ensuring relevant updates and information is provided and who to seek links from.

Payment

The advice people tend to follow most is the advice that they pay for!  The same is true for SEO, and SEO consultants rely on a steady stream of happy clients paying their bills.  This may seem like an obvious statement, but a good SEO client is one who understands what they are buying and is happy to write the check for the SEO Company’s invoice each month.

SEO is a Reiterative Process: Look at the Results

SEO is a process rather than a project: it requires a continuous review of the results to see what the impact of SEO strategies is, but also a thorough analysis of how the results are achieved.  It is not simply the rankings which need to be reviewed and monitored, but where the traffic is coming from, user behavior when on the site, monitoring site navigation and engaging in relevant site testing in order to understand what is working well in persuading a visitor to convert to a paying customer.

What makes a good SEO client is a client who appreciates the holistic nature of SEO work and the skills and experience of the practitioner.  A good SEO client will contribute enormously to the success of the web strategies advised by the SEO practitioner, in fact, it is unlikely there will be much success without a good SEO client.

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