Easy link building techniques

If you spend more than twenty minutes on any of the large webmaster forums, you are likely to find a lot of posts and threads related to link building since this is a great way to improve a site’s search engine placement. Of course, link building is only one part of a successful SEO strategy, but typically gaining a lot of quality backlinks doesn’t cost a penny and requires only time and perseverance.

How can you build backlinks and increase your website traffic for free?

Write an e-book: believe it or not, you don’t have to be a professional writer in order to write a quality e-book that other people would find informative and useful. Almost everyone is an expert in one field or another: find a topic that you know about and that you are passionate about, find what most people want to know about this topic, take the time to do some research, and finally put together an e-book. Make sure that you link to your main site or a few of its pages from within the text and as long as your e-book is of good value, you will soon discover other people linking to your site from their own blogs or forums. You may also submit your eBook to sites like clickbank. That way you do not only increase income potential, but the affiliates will also have to link to your site when they direct their traffic to your money page. This will, of course, strengthen your website in the search engines resulting in even more traffic and customers.

Write articles and submit them to the article directories: there must be thousands of article directories out there that will gladly publish your well-written articles. It is up to you to narrow down the list to a manageable size, then write articles, submit them, and use this as part of your link building and SEO long-term strategy. The top article directories also rank very well on the search engines and if one of your articles starts receiving good amount of search engine traffic, at least some of the people that read it are likely to visit your site as well. Most internet marketers know about do-follow article directories like ezinearticles, articlesbase and isnare which are among the best article sites out there, but too few publish their content on Buzzle. In my experience Buzzle and ezinearticles are the two strongest article directories in terms of ranking the best in Google.

Offer quality content on your own website: the majority of people are getting online when they need to search for information, for a product to buy, or to entertain themselves. No matter what your site is all about, quality content is likely to keep people coming back, but is also a great way of link building: if you have a computer-related blog, write detailed and up-to date article on anti-virus protection, include a few links to the best anti-virus protection software, and you are likely to get dozens if not hundreds of links from various computer forums, blogs, and websites. Search engines are becoming smarter and smarter and if you browse the net you will probably notice that sites with good quality content rank better in the SERPs. As an example there are thousands of article directories on the net, but those that rank the best, like Ezinearticles and Buzzle, are those with the highest quality criteria. Those sites will manually approve your content and proper English is a requirement.

Submit your website link to directories and social bookmarking sites: you might hear people saying that this is an outdated link building technique, but they are wrong. Of course, the search engines give less weight to such links compared to a few years ago, but this is still an easy way of getting quality links and getting direct traffic as well. Don’t get lured by the services that offer sending your link to thousands of directories for just a few dollars: out of these thousands of directories, only a few dozen are actually worth submitting to and you can easily create your own list. Here are a few quality social bookmarking sites I use: stumbleupon.com, digg.com, propeller.com, del.icio.us, reddit.com, folkd.com, diigo.com, mixx.com and newsvine.com.

RSS feed directories: Although utilized by many link builders, it is not commonly known that submitting your site to RSS feed directories is an actual link building technique. Submitting your site to those will indeed help your new post get noticed by the search engines, but many of them actually creates a valid back link too. Sites like feedage.com, rssmountain.com and feedagg.com are high page rank sites willing to link directly to your site.

Link building, however, is more than just knowing how and where to build links it is also important to actually do it the right way. Timing is the keyword. You need links from a variety of sites like directories, blogs, social bookmarking, article sites etc. otherwise big G will regard your efforts as manipulation of SERPs. What I usually do is to build links slow but steady starting with a few social bookmarkings, then a few link directories. Do never use any software to make your job an easier task. Google will know if you have been using software like Onlywire.com. You WILL need to write unique title and descriptions for all your social bookmarks and link directories. If you use blog commenting make sure that the blogs are relevant. The next step is to create blogs and publish articles together with press releases. This technique has the greatest effects if used long term. Do not suddenly stop creating blog / web 2.0 networks, it will seem suspicious in the eyes of Google. Instead slow down your activity for a while before quitting. Here are some do-follow web 2.0 sites I use with high page rank: WordPress.com, Weebly.com, Squidoo.com, Hubpages.com, Blogger.com, Livejournal.com, Vox.com, Quizilla.com and Blinkweb.com. I have also found Yola.com sites to rank pretty well.

SEO strategies change constantly, but this shouldn’t discourage you from looking for new and better ways to build true backlinks to your site and it is almost certain that persistence and hard work will pay off sooner or later.

Guest post by Ronni Rebsdorf

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Local Denver SEO Consultant Offers Local SEO Services

Local Denver SEO Services & Consulting Help Websites in Colorado

Denver SEO Consultant services benefit business owners that need their websites to outperform competitors in the search engines.  Let’s face it, competition is fierce in the marketplace and online marketing may be more competitive than ever due to the consequences of not getting it right.  On the other hand Colorado SEO Consultant Services that help you get your website prepared for marketing online by ensuring it’s a search engine friendly website (for starters) can get you on a track for success and gradual increases in search engine rankings that not only increase the value of your business but establish a self-marketing platform that markets your business 24-7 all over the world or in your local geographical community.

Local Denver SEO Provides Local SEO Consultant Services

Is your company marketing globally or primarily in your local community?  A significant amount of businesses have local marketing needs for a specific geographical area and a Local Denver SEO Consultant may be the best choice to market their business locally.  Our Local SEO Consultant services come as part of our standard SEO Services package and are evaluated as part of the SEO website audit checklist process.

Local SEO Services for Denver, Colorado – Littleton, Colorado Local SEO Services

Local SEO Services have a specific set of requirements and marketing needs.  The real Local Denver SEO Consultant challenge for a Colorado SEO Consultant is to do the job for the client at Affordable Denver SEO prices and rates while providing exceptional service leading to superior search engine results.   Local seo services require maximum website visibility exposure.  There are many Local SEO Consultant recommendations for sites to get listed on including Yelp.com, Merchantcircle.com, Yellowpages.com and the list goes on and on.  Our Denver SEO Consultant experts have a list of over twenty Local Search marketing websites to list our clients on which can generate maximum website visibility which can lead to increased quantities of website visitors discovering your website via major search engines.

Denver Colorado SEO Consultant Provides Local SEO Services

 

 

Denver, Colorado Local SEO Services Consultant

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What Makes a Good SEO Client

What Makes a Good SEO Client?

This is the flip side of the question many clients have to answer, “What makes a good SEO company to do business with?”, however; successful implementation of any SEO strategy is based on a partnership between SEO Company and client.  Not only do you need a good SEO consultant but also a good SEO client, so what qualities should you see in such a good SEO client?

Trust in the SEO Company and their SEO Advice

Clients who have embarked on an ecommerce strategy have already recognized the potential of the web for their business.  There is much that is different from the real world, however some basic precepts are the same no matter who you are or what you are doing.  Trust is one of them, and after selecting an SEO partner the client must be able to trust what the SEO practitioner is advising and helping the client to implement for their web strategy.

Availability and Responsiveness

A good SEO client is responsive to requests and performs their part in maintaining good lines of open communication, not only between the principal or senior management, but also the webmaster or whoever is responsible for implementing content and coding changes on the website.

Being available by email or telephone is symptomatic of a good partnership, which is essential when changes need to be made quickly to react to the web developments and search engine algorithm changes.

Questioning and Understanding

A good SEO client values the experience and expertise a good SEO practitioner brings to the business mix, however it is important the client is able to understand what is happening.  This means asking questions and seeking clarification of the SEO strategies being propounded and implemented.  The adage that the only stupid question is the one that doesn’t get asked certainly applies here!

The SEO Partnership

Developing and implementing a successful SEO strategy requires that a good partnership develops between client and practitioner.  The client understands their business and the business environment they operate in far better than the SEO practitioner will do, and the SEO strategy needs to be closely tailored to suit the client’s business.  Strong interaction between client and practitioner is needed, especially when it comes to developing and adding content, ensuring relevant updates and information is provided and who to seek links from.

Payment

The advice people tend to follow most is the advice that they pay for!  The same is true for SEO, and SEO consultants rely on a steady stream of happy clients paying their bills.  This may seem like an obvious statement, but a good SEO client is one who understands what they are buying and is happy to write the check for the SEO Company’s invoice each month.

SEO is a Reiterative Process: Look at the Results

SEO is a process rather than a project: it requires a continuous review of the results to see what the impact of SEO strategies is, but also a thorough analysis of how the results are achieved.  It is not simply the rankings which need to be reviewed and monitored, but where the traffic is coming from, user behavior when on the site, monitoring site navigation and engaging in relevant site testing in order to understand what is working well in persuading a visitor to convert to a paying customer.

What makes a good SEO client is a client who appreciates the holistic nature of SEO work and the skills and experience of the practitioner.  A good SEO client will contribute enormously to the success of the web strategies advised by the SEO practitioner, in fact, it is unlikely there will be much success without a good SEO client.

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Colorado Marketing Companies Deliver Online Marketing Solutions

Work with Colorado Marketing Companies to learn more ways to market your Colorado business or company.  The field of marketing includes many types of marketing solutions such as Colorado Internet Marketing, Colorado Search Engine Marketing, email marketing, Colorado Online Marketing, traditional marketing solutions, direct marketing Colorado campaigns using the mail, Colorado Web Marketing and more.  Marketing in Colorado is very competitive but one thing in common for most companies small or big is that they need an online business presence and business website and that brings in a need for a new set of marketing solutions.  You can choose from Colorado marketing firms that have significant overhead costs and pass these cost along to their new clients or choose to work with an independent marketing consultant such as Colorado SEO Expert Marketing our company based in Littleton, Colorado.

There are many local terms for Marketing on the Internet locally such as Colorado Internet Marketing

We focus on internet marketing solutions because it’s dynamic and challenging and we are good at winning versus the online competition.  Some of the steps and stages that you might look into when working on a Colorado Online Marketing campaign are as follows for your review:

• Choose a relevant domain name with keywords


• Identify a reliable web hosting company that has affordable hosting and offers other free marketing services such as Webalizer web statistics


• Get assistance from a Colorado SEO to make sure your site is search engine friendly


• Think in terms of adding relevant web content through a SEO Copy Writing Company


• Get a website architecture that can be marketing successfully on the internet such as WordPress


• Invest in your web project monthly on a consistent basis to achieve the highest search engine rankings


• Take advantage of blog marketing as a primary Colorado Marketing Company tool


• SEO Link Building or Denver Link Building Solutions from local sources help improve web visibility


• Use Local Search Marketing techniques if your company primarily competes in a specific geographical area


• Deploy as many strategic marketing solutions as feasible by thinking long term quality implementation


• Use search marketing solutions that are affordable such as search engine optimization versus pay per click advertising.


• Meet in person with your Colorado Marketing Consultant versus over the phone or through email services exchanges in order to develop the personal working relationships and trust

Remember to get expert help because the sooner you can get the phone ringing through your marketing solutions efforts the less stressful it will become.  Some internet marketing solutions can be done by the company and we can train you for that, but overall it makes economic sense to hire outside marketing consultants that are proven experts in all forms of online marketing and traditional marketing techniques.

Denver Colorado Marketing Companies Services

 

 

Call us for professional Colorado Marketing Company Services 303.501.4944

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7 Steps to Making a Great Landing Page for PPC

Landing pages are heavily used to attract customers to where you want them on your website: the sales payment page being the ultimate objective for most ebusinesses.  Like everything else in life, there are right ways to go about creating a landing page and a million wrong ways.  Creating a good landing page is vital because this is what many first time users are going to see of your web presence, and you cannot afford for it to be the last they see of you!

Here is our simple, 7 –step program to creating a landing page which works:

Step One: Identify the USP

Every business and product will have a USP – Unique Selling Point.  Your USP may be you are the cheapest company in your zip code for your product or service, provide the tastiest food, the coldest beer, the fastest, the cleanest, the loudest, the closest, the “whatever” you do which sets you apart from the rest of the competition.

A USP will usually be combined in your primary headline, but it may be relegated to a secondary headline where you already have a short and sweet headline.  A good example is this one from Amazon:

“Earth’s Biggest Bookstore”

Step Two: Briefly Outline Benefits

Your USP headline attracts attention, but now you have to satisfy the customer’s initial curiosity.  You should have ONE paragraph, using BULLET POINTS to answer this question from your customer, “Why do I care this product or service?”

You are outlining benefits here – what will this product do for your customer.  For example:

• We are the cheapest which means you save money – GUARANTEED!


• You get the best quality – GUARANTEED!


• We deliver next day nationwide which means you don’t have to wait – GUARANTEED!

Go back and edit this paragraph continuously until you have just bare bones, so taking line one:

• We’re the cheapest so you save money – GUARANTEED!

Step Three: Use a Picture

This is known as the “Hero Shot”; think the cowboy in the Marlboro ads or the hunk in an aftershave campaign or the smiling couples for Viagra commercials.  They show the product in use, giving context which either forms an empathetic connection with the customer or appeals to their aspirations.

Typically, the hero shot will be a photo, but it can also be diagram showing where the product fits into an existing problem which is typically experienced by your target market readership, or it may be a chart showing where you rank with the competition (top!) or a simple graphic selling a number, e.g.” 50% OFF!”

Step Four: Set the Context of Use

Context of use is important, and this is closely related to step 3 and the Hero Shot.  Context of use provides the user with “real life” application; for instance, if you are selling a beverage, show it being drunk – if its beer, show it being drunk in a bar; if it’s champagne, show it being drunk on a yacht on a blue sea.

Obviously photographic imagery and video are excellent for doing this, but you can also invoke context of use by displaying a client list or by using testimonials.

Step Five: Get the Customer’s Information

Ask for the user’s email and/or contact information – this is extremely important for all landing pages, but it is especially vital for landing pages selling to other businesses (B2B).  In this instance, a landing page’s primary objective will probably be lead generation and unless you gain the contact information, you fail!

The best way to get contact information is to ask for it, typically providing some freebie or promotional pricing for a limited period.  Use a privacy statement too – this enhances your professionalism.

Step Six: Provide a 2^nd Chance Safety Net

Not every visitor will turn into a converted lead or sale and you will experience a substantial number of users who are interested in you but not ready to buy now.  Provide them with a second chance to do business with you, known as a safety net, and this can take many different forms:

• Add a button for the user to subscribe to your Facebook profile, Twitter feed or other social media presence you maintain;


• Offer to email a reminder;


• Offer a freebie download such as a whitepaper; or


• Bookmark the page.

Step Seven: The Call to Action

This is the ultimate purpose of the landing page – the final act you want the user to perform and at some point you have to ask them to do it.  The call to action may be to buy your product, it may be to complete a survey, to navigate through to a sales page, to pick up a phone and call your sales team, to add themselves to your email bulletin…whatever it is that you want the user to do before they leave the landing page.

Examples include:

“Meet the World’s Best Browser” and immediately below is the download box for the Firefox browser

“Things Mac” placed immediately above a download box and a “Purchase: Buy things Mac now” box

“NCover helps .NET teams all around the world deploy applications with fewer bugs” and placed below is a download box with an offer in it, “Download NCover – 21-Day Free Trial

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Denver Colorado Search Engine Optimization Marketing Consultant

Do you work with Colorado Marketing Companies for Website Expertise?

Most Denver or Colorado companies either develop the in-house personnel to handle their website marketing expert needs to work with outside Colorado Marketing consultants or have a combination of outside marketing expertise and resident marketing experts.  In any case the end-game is to develop a website that consistently delivers targeted traffic that executes the call-to-action thus leading to a sale or opportunity for a sale coming from your digital marketing strategy.

Work With Professional Marketing Strategy Experts

I can’t tell you how many times I’ve met with potential new SEO Colorado Consulting clients that are working with less-than-optimal experts in critical areas of their marketing strategy.   In order to build a world-class website you’ve got to start with some basic fundamentals.  I don’t want to give away the show here but unless your business website is search engine friendly and resides on a solid non-spammy server with good uptime then you’re wasting your money pouring more SEO Investment into a site with a weak foundation.  Let’s apply some common sense.  For example one company was spending heavily on creating sophisticated metrics to measure non-existent traffic when they should have been focusing upon proven ways to increase targeted traffic in which to measure.

Web Site Invisibility versus Web Site Visibility

A lot of companies we come across have poor website visibility and need to make some website changes or website modifications in order to increase website visibility for their Colorado Marketing Project.  Problems such as overly complex website navigation systems and dynamically generated URLs that are not search engine friendly URLS need to be considered for changes and factored into client expectations regarding time-frame to correct and the website investment budget.  The good news is that everything can be fixed and corrected when you have the right web marketing team established which is the approach we encourage our customers to take.

Web Marketing Team Members

A high-performing web marketing team needs the following components:

• Ability to reach executive decisions on the client end


• An Advanced Colorado SEO Marketing expert needs to be identified


• Think in terms of website project management or SEO Project Management


• Website development or website design experts


• A solid web hosting platform preferably with a dedicated IP address assigned


• Solid keyword research must be one of the foundations for marketing the website


• Use a proven website publishing software that rocks.  We like WordPress it’s absolutely awesome.


• Measure website marketing results and take baselines or benchmark measurements regularly


• Utilize White Hat SEO techniques in designing your website


• Consistently invest in your website marketing and search engine optimization services


• Add new website content that is relevant to feed the search engines and customers following you


• A marketing blog can be one of the most effective marketing tools available to leverage your marketing strategy online


• In some cases a professional SEO Copy Writing expert or professional could be warranted


• Set realistic expectations on your website rankings as it will take up to two months to begin seeing solid search engine ranking improvements.

The bottom line is you need a cohesive marketing team where every component , or every expert in their field of specialization, can work together in order to build the website authority in the search engines thus attracting more targeted traffic that leads to increased business sales.  Consistently make the right investments towards your web assets and identify the right team of professionals

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Google Guy Debuts in SEO Comic

In case you don’t follow our SEO comic, Ranked Hard, here is a reminder to head on over to the site. It has new design and more importantly a new comic. If you haven’t read any of the previous SEO comics get ready for a treat. We take a look at the comical side of the SEO industry and poke a little fun as well as give a little criticism at the crazy world of search engine optimization. Give us some feedback on your favorites and let us know if there are any topics or taboos you would like satirized by the Ranked Hard (mythical) staff.

Here is a glimpse of our latest comic, introducing our superhero, Google Guy who fights for Internet City against Black Hat! Click here to read the rest of the comic and find out who wins!

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