Wacom unveils revamped Bamboo Connect, Capture and Create

Wacom unveils revamped Bamboo Connect, Capture and Create | Ubergizmo window.fbAsyncInit = function() { FB.init({ appId : '139683546053659', status : true, // check login status cookie : true, // enable cookies to allow the server to access the session xfbml : true // parse XFBML }); }; (function() { var e = document.createElement('script'); e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; e.async = true; document.getElementById('fb-root').appendChild(e); }()); Network:Ubergizmo English, French, SpanishUberphones Subscribe to RSS Ubergizmo ReviewsMobileGamingAndroidAppleComputersGadgetsConceptsPhoto/VideoEvents |  Jobs Home > Design > Wacom unveils revamped Bamboo Connect, Capture and Create Wacom unveils revamped Bamboo Connect, Capture and Create Tyler Lee 09/27/2011 09:32 PDT

Are you an artist or designer that requires a graphics tablet in order to get your work done? If you are, the brand Wacom is probably one that is very familiar to you, and the good news is that the company has recently remade their line of tablets, which they are claiming will allow you to get the most range possible for touch input.

Starting with the Bamboo Connect, this is Wacom’s entry-level tablet and is catered for those who may not need such a huge amount of input. It uses a wireless, battery-free 1,024 pressure pen for control and measures 5.8”x3.6”. Those looking to get into graphics design or just need a simple tablet for basic editing can expect to pay $80 for the Bamboo Connect, which will also come with Autodesk’s Sketchbook Express.

Next up is the Capture which is the same size as the Connect, with the main difference being that it also adds multi-touch support for finger gestures in apps and operating systems that support it, such as Apple’s Mac OS X. It will come with programmable buttons and will be bundled with Adobe’s Photoshop Elements. Unlike its predecessor, this generation of Captures is said to have faster input sampling which will help improve accuracy. The Capture will be available for $100.

Last but not least is the Create, which is targeted at professionals and artists who require a larger surface area. It measures 8.5” by 5.4”, and its pen comes with a pressure-based “eraser” and will come bundled with Corel Painter Essentials, which in total will set you back $200. Both the Capture and Create will also have the option of adding on a RF wireless module, which will allow to use tablet wirelessly, although it was not specified as to how long you will be able to use it for before charging. The RF wireless module is expected to cost $39.

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3 Ways to Create Elite Sales Cultures

What is the similarity between a fighter pilot, neurosurgeon, navy SEAL, trial lawyer and a marine? The professions are regarded by many people as elite professions that have high barriers for entry and retention. Despite the barriers, these professions continue to attract candidates year after year that want to break through those barriers. Wouldn't it be interesting to apply the same tactics and strategies used in creating elite professions to creating elite sales teams? No need to reinvent the wheel, just use some of the wheels already in existence with these professions.

Strategy #1: Raise the barrier for entrance and retention.

A neurosurgeon and attorney attend between six and sixteen years of school. A Navy SEAL must live through 'hell week' and a marine must pass boot camp. Is it difficult to get a job on your sales team or is it just a matter of passing a couple of interviews and building rapport? Is it difficult to stay on your sales team? Competitive and sharp people don't want to be part of a team that qualifies just anyone to join and stay. They want to be part of an elite team where everyone knows that the membership dues are high and difficult.

Mediocrity never attracts excellence. That's why top producers join and stay with teams where the barrier to entry is high, not low. James Murphy, CEO of AfterBurner, owns a training firm comprised of fighter pilots. His organization teaches companies how to apply the same processes used in developing fighter pilots to improving processes in their corporation. In a recent conversation, James shared that the biggest challenge in working with corporations is getting them to raise the standards of excellence. Companies worry that by raising the bar, they will lose people; and they are right. They WILL lose people....average people. This opens the door to creating a 'top gun' culture which attracts...you guessed it, 'top guns.'

Strategy #2: Train your team to be the best.

Dan Carrison and Rod Walsh are the authors of "Semper Fi" - a business book based on principles learned while both men were enlisted in the Marine Corps. The Marine Corps are highly trained fighting units and are usually the first sent into battle. The marines want you thinking like a marine and cannot afford someone in battle that does not know how to respond under fire. They drill their mission, values and tactics into recruits 24 hours a day. As part of boot camp, a drill sergeant will stop a private and ask them to recite, on the spot, one of a hundred phrases that are expected to be memorized from the marine guide book. Sales organizations can learn from the marines. How many sales managers can walk up to a member of their sales team and ask them to state the core values of the company or the company's value proposition?

Try this 'sales marine' pop quiz at your company:

o Private, give me your 30 second commercial.

o Private, throw out the number one objection heard in our business and the appropriate response.

o Private, what are the core values of this company?

o Private, who are your top ten targets for the year?

o Private, who are your top ten clients and how are you servicing them?

'Sales soldiers' are sent out everyday without the proper equipment or training, and as a result, turnover increases, sales are lost, and motivation decreases.

Strategy #3: Raise and recognize.

Once a person is qualified to join an elite organization, the organization continues to raise the bar for excellence and recognize individuals that continue to excel. Elite sales organizations create this environment by:

o Creating special clubs that reward more than hitting a sales goal. Entry into the club might be a combination of achieving the sales goal, cross selling for another division, customer satisfaction scores, and customer retention ratios. The 'top gun' salesperson is interested in club memberships that exclude the average and reward the elite.

o Public recognition is important in building elite sales teams. Many men do not like jewelry; however, it is a good bet that most men are willing to wear a Super Bowl ring. Award jackets, pendants and rings are just a few symbols of recognition. The item is not as important as the recognition of what the symbol represents - that symbol should represent that this individual is a member of an elite club.

On a final note, don't confuse elitism with snobbery or pretense. Members of elite groups are often grounded and confident. Individuals gain these attributes by succeeding where it is difficult to succeed.

Colleen Stanley is the founder and president of SalesLeadership, Inc., a sales strategy firm that drives revenues by examining all areas of sales to properly diagnose missed sales goals or slow growth. She created the EI Selling System?, a unique and powerful sales program that integrates emotional intelligence skills with consultative sales skills. SalesLeadership's team of experts focuses on small to mid-size companies that need to increase sales and desire to decrease the gimmicks and game playing that often occur during the sales process.

Colleen is a monthly columnist for national Business Journals, co-author of 'Motivational Selling' and author of 'Growing Great Sales Teams: Lessons from the Cornfield.' Colleen was the featured speaker on sales for the 2006 New York Times Small Business Summit. Prior to starting SalesLeadership, Colleen was vice president of sales and marketing for Varsity Spirit Corporation. During her 10 years at Varsity, sales increased from 8M to 90M.

Training and consulting services offered are:
? Benchmarking, Selection and hiring of Top Sales Talent
? Consultative Sales Training
? Leadership Training for Sales Managers
? Sales Presentation Skills
? Negotiation Skills
? Major Account Sales
? Prospecting and Referral Training
? Sales Compensation
? Territory Management
? Customer Relationship Management

Certifications:
? Professional Behaviors Analyst
? Professional Values Analyst
? Professional TriMetrix Analyst
? BarOn Emotional Intelligence Quotient? Inventory Analyst
? Sales Call Reluctance Analyst

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Seven Selling Fundamentals That Create an Effective Sales Skills Set

There has been a time that we have all experienced, although a rare situation, where you totally surrendered to the selling skills, selling fundamentals, sales technique and enthusiasm of a true 'Sales Professional." You were convinced that you were not going to purchase, you made that decision on the way to the presentation. You just wanted to hear about the product, not buy it. During the sales presentation you began to rethink your resolve and thought that 'maybe there is something to this'.

By the end of presentation, you did not change your mind, but you made a new decision based on new information, that made you want to buy what the salesman was selling. It was masterful: the timing of the questions, the tone of voice, the amazing ability to listen to what you were really asking for. It was like poetry in motion. It seemed like that salesperson could read your mind - and wow - even understood your pain. We are helpless and totally at the mercy of the Sales Professional's defined sales technique and sequence and the most fascinating of all, we loved every moment of it! The sales process was effortless, enjoyable and we even spent more money than what we had originally planned.

Why? Because the level of sales professionalism made us feel that our needs were safe we could trust this person. We felt comfortable enough to be confident that this process would solve our problem and add value to our lives. You see, we love working with true professionals. We love buying from them because they make our lives easier. Even better, we love referring them because they make us look good. We tell their stories at dinner and we go out of our way to ensure that our friends and family use this salesperson.

Effective professional selling fundamentals are what make this 'Sales Professional' that good. To be compassionate about being a sales person, with the drive to become this effective, you should become familiar with the '7 Pillars of a Sales Professional'. You will build a solid foundation for professional growth with these effective selling fundamentals.

The Selling Fundamentals

The fundamentals of selling consist of a basic foundational sales skill set. These include features and benefits, hot buttons, closing, silence after asking for the sale, the law of averages, the 80/20 rule, the six money making activities, open ended questions, etc. It is virtually impossible to build a career as a sales professional with out this foundation. Returning to the fundamentals is the secret to getting out of selling slump.

Art of The Sale

Anyone can draw a picture of an apple, but an artist draws an apple so beautifully that you might pay to put it on your wall. Learning the fundamentals is a great start and will make a dramatic impact on your sales career and pocket book. Now add learning how to deliver those skills in the same way an artist makes a painting and see your results soar. The art of selling consists of the proper use of voice inflection, body language, presentation skills, timing of questions, use of silence, pace of speech, etc. Research shows that tone of voice and body language make up 93% of the impact we make on other people. It's NOT what you say, it's HOW you say it that matters.

The Psychology of Selling

All sales people face the same psychological challenges of facing rejection, insecurity, fear, call reluctance and procrastination. These are not logical problems but rather problems of emotional self-regulation. Pure will power can sometimes be suffice but when we fail to overcome these challenges it may be due to taking a purely logical approach (better time management) to solve emotional problems (lack of impulse control). The psychology of selling consists of coping strategies and tools to deal with the realities of being a salesperson and creates the proper mindset and winning beliefs of a "Sales Professional." This is a complex topic, which is why it is so difficult to master.

Generating Results Through Selling

This pillar is exciting because it offers the opportunity of taking a giant leap forward in generating results if applied correctly. By using key scientific methodologies understanding the role the human brain plays in making buying decisions, the Sales Professional can experience vast improvements in closing ratios and speed the trust building process with clients and referral partners. Plus, the results can be achieved on purpose every time by following the scientific process/methodology, versus crossing fingers and hoping that the gift of gab or instinct will get you by.

The Sales Objective

Sales professionals know exactly what their job is on a daily basis. They know what their objective is on every sales call and are comfortable driving the sales process because they are crystal clear on what step is next. Their clients find it easy to do business with them because they reduce the number of decisions the client needs to make, allowing them to focus on their business. The foundation of a defined sales process is made up of what I call the Six Money Making Activities: Prospecting, Setting Appointments, Presenting Value, Closing, After Care/Follow-up, and Referrals.

The Advanced Sales Strategies

Advanced Selling Strategies consist of creating leverage and compression, preemptive selling to eliminate all objections before they come up, and consultative selling. In essence, here you begin moving from $25/hr. activity to $2,500/hr. activity.

Sales Management

Create a lean sales accountability system. All of the first six pillars are, fundamentally, subject matter and skills that can be learned and honed by committed sales professionals. However, the key to bringing them all together and turning them into more income, is a lean system. This ensures all the right things happen, at the right time, every time, with minimal wasted effort and maximum benefit both to the customer and to the sales professional. Such a system should keep track of every one of your contacts as well as your current lead pipeline and then drive each lead through the Defined Sales Process (pillar 5) that you created to take advantage of best practices.

Contact management and CRM systems can be helpful here, but a lean work flow automation solution is the way to get it done right. Such a system brings accountability to how you are handling the leads in your pipeline and whether you are moving them through your Defined Sales Process at a pace and conversion ratio that ensures that you are consistently making money. With competition at an all time high and unskilled salespeople lowering their prices on a daily basis, Sales Professionals need to streamline their business, focus on highest payoff activities and still deliver more value than competitors. By defining your sales process and accountability system, you then can focus on creating the life and business you've always dreamed of.

Becoming familiar with, and using these professional selling fundamentals, generate confidence and creates personal pride in being a professional salesperson. Continue to educate yourself in your chosen profession. Go back to why you sell what you sell, and be willing to act on the care that you feel for your clients. Care enough to be unreasonable when they don't understand the value of what you are offering and ask again for the sale. The world needs professional salespeople who understand and can effectively use these selling fundamentals to sell the right things to the right people at the right time.

Rene F. Rodriguez. Rene is a member of the LoanToolbox Speaking Faculty and Chief Executive Officer of Volentum, a Management Consulting Firm that specializes in sales system creation, sales training, & change management, with significant expertise in applying brain research to improving results. Rene is a partner of Cross Media, LLC.

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Create Your "Ideal" Sales Force Blueprint

Now is the time to rethink your sales strategy and your sales force. Design the sales force your business needs and get great results.

Tip: It's all in the thinking and planning that happens before the execution. To help you start your thinking and planning here are two case studies from our work files where the businesses got it right.

Story one: Transform your current sales team into a new sales team

"The Sales Culture transformation and competency project we worked on with you in 2008 has been such a great success for our team. The culture is now fantastic and the morale of the Sales Team is very good. We aimed for the culture we wanted and got it. People have settled into their roles and are working out fantastically. It was the planning and thinking behind it that made it work. The Competency work has, without a doubt, made a difference. The Sales Competencies are 'Gold'. We refer to them all the time and the Sales People are using them as well to develop themselves and have clearer, more accountable, performance reviews. The competencies helped our team realise how responsible they need to be in their roles."

This is what can happen when you design your sales force to deliver your strategy. This quote comes from a Sales Director of a business we have worked with for many years. They had the same sales force structure over the last 15 years and a very stable sales force to go with it. The team and structure had worked very well, however the market was changing and the business and its sales people needed to adapt and evolve to ensure they were current, fit and productive.

In 2008, this Sales Director realised she needed to develop a new strategy moving forward and with that needed a new sales culture and team to deliver it. But she didn't want to get rid of the current sales team. They were good operators with great industry knowledge and experience. She knew it would be foolish to start from scratch with a new team and she didn't want to create confusion or unnecessary unrest or anxiety in her existing team.

Her concerns rested around getting buy-in from the team regarding the new strategy and, in particular, their need to adjust their roles somewhat. Despite not wanting to lose people she was prepared to do so if necessary.

What did she do?

Developed her sales strategy and then presented her strategy to her sales team, inviting feedback and explaining 'why' they all needed to move in this direction using a well researched, evidenced based approach. The team knew what was happening in the market place so it came as no surprise to them that they needed to shift. That is fine intellectually, however we knew the challenge would be in actually getting them to shift in real terms.
To get the real shift happening she then engaged her team in the development of the new Sales Roles by engaging in a 'job design' process with us.
Out of the 'job design' process we developed the right Sales Behavioural Competencies (DNA) and 'ideal' role/person specification matched to sales strategy, product and customer base.
Sales Behavioural Competencies were then linked to the Sales Team performance management reviews and are now being used in coaching, recruitment and succession planning processes.
Sales Behavioural Competencies were mapped to measurable sales metrics
The Sales Behavioural Competencies now act as a pivotal reference point in all their work.
As mentioned, the Sales People are using Sales Behavioural Competencies to develop themselves, have clearer, more accountable, performance reviews and better role clarity which means they know how they need to perform to achieve their strategy goals.

Story two: Design the sales team you want from scratch - green fields

A Divisional Manager of a large Australian corporate came to us because they didn't want to hire people from their industry as they didn't think they were competitive in the current market. They wanted to refresh the gene pool and bring in fit sales people who were not tarnished by the industry mindset and its way of doing things. They knew that in this over commoditised marketplace their sales people were their competitive edge.

They were on the right track but didn't know where and how to start. So here is what we did together to find elite sales performers:

Reviewed sales strategy, path to market, and products being sold
Developed the right Sales Behavioural Competencies (DNA) and 'ideal' role/person specification matched to sales strategy, product, and customer base
Built a structured sales recruitment process and kit
Targeted industries the new breed of sales people could come from and went to market to find them
Built and implemented the right sales induction training program matched to sales strategy, sales competencies, product, and customer base
Had new sales team present their 'go-to-market' action plan to senior management before they went to market
Implemented a sales management support system
Followed up with infield training and coaching
Mapped and measured sales metrics
The results were stunning from a sales initiative perspective. The 'new breed' of elite sales performers achieved a sales closing ratio of 4:3 within 2 months against an industry average of 3:1 and sold the annual sales budget within 5 months.

Feedback from the sales people was that this was the best sales recruitment and sales induction process they had ever been through. In all their sales careers, and many came from big name companies, they have never been set up so well to succeed. They felt confident, proud, and capable to really deliver.

Feedback from the client: "We worked in partnership to develop an end-to-end model for a new innovative sales team. The approach was unique in that they worked with us across recruitment, training, needs analysis, pitch planning and the end delivery. They added huge value to any sales process."

By designing your 'ideal' sales force blue print you can build and achieve the following in your business:

Change your culture by creating the sales culture you want
Design the ideal sales force you want
Recruit the sales force you want / your strategy needs
Refresh your thinking, ideas, actions and results
Develop career paths and succession planning
Clear performance expectations
Clearer, more accountable, performance reviews
Provide a framework for identifying what a high performing sales person looks for your business
Profiling of the core sales capabilities / competencies for sales managers/ sales people for use in recruitment, performance management, training, coaching and succession planning.
Provide a framework for assessing the calibre of candidates as defined by core competencies and values;
As you prepare for the next financial year and are developing your sales strategy take time to reflect on what your 'ideal' sales force blue print should be. Do not underestimate the value of taking time to think and plan, ultimately it could make you a lot more money.

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How To Create Excitement Around Your Restaurant Promotional Literature - Part 1

Boring, you have to agree that the majority of restaurant promotion, point of sale material, even including the menu, looks very boring. With videos taking such a prominent place in our lives it seems a shame that we can't merge this into our point of sale activity, or can we?

I guarantee that someone does this before long.

Here are a few suggestions for your restaurant promotion. What about a built-in screen on your 'A' board, showing video clips of the inside of your restaurant, your chefs at work, some of your signature dishes etc. This is more likely to get people to stop and look at your 'A' board to see what it's all about.

If you have a waiting area, where your customers can relax, how about showing live action of your chefs at work. If your restaurant is open plan already, you could stream videos of them preparing specials, describing the cooking process and showing completed dishes.

These are ideas for the near future, but now let's look at bringing more excitement and more interest to you restaurants point of sale material.

First things first, whatever you do to change your content, all of your literature, website and Facebook page, twitter background and blog should have a theme. I hate the phrase 'corporate image' but you should have a standard theme to your restaurant advertising and restaurant promotional material that your customers can recognize.

Get yourself a tagline or catchphrase; you can even add audio in the form of a jingle or signature tune. When someone visits your website your signature tune would start to play, quietly in the background. Using a signature tune is a subtle way of linking your restaurant in the mind of the customer. There are tens of thousands of royalty free melodies and tunes available online, including some very famous classical numbers. Using a famous piece of music means that it is likely your customers will hear it at other times then hopefully think about your restaurant.

You need to select a background format and color scheme for your restaurants publicity material and online presence. Once you have done this it's time to look at your content.

For your menu; because we are dealing with food and drink, a very visual and sensory subject, it makes sense to include photographs but don't overdo it. You would be advised to use a professional photographer to make some high quality images for you. A word of caution here - have photographs of the way your food is actually presented to the customer so that it is recognizable when it arrives on their table.

It is also an idea to show photographs of fresh produce, so your customer will know at an unconscious level that they are getting fresh, not frozen or processed food. Be selective which dishes you use, remember not too many. Also consider the layout of the menu and not too many items. Your customers are here for a gastronomic experience, not to read a novel.

'A' boards and external signage: Whether you use your 'A' board to describe the day's menu, specials or upcoming events, try to bring something to the table that makes people pause or do a 'double-take'. Use your imagination to think of options that make your restaurant unique. Most 'A' boards are as boring as an old fart and they just don't get noticed. More white space makes your content stand out, so don't cram it full of text.

Leaflets: Obviously the size of the leaflet you produce will restrict how much you can put on it. A sheet of 'A4' with 1 fold gives you four sides you can play with. You could have a few photos of the restaurant and food; list a few specials from your menu, opening hours, address and contact details, website and Facebook page. Again don't overfill the space, very often less is more and will get read.

Flyers: On the front have plenty of clear white space, just have restaurant name, address and telephone number and a clean crisp call to action, i.e. your offer. On the back have your website, Facebook, Twitter and a link to offer some free recipes or newsletter sign-up.

Business cards: Again don't overfill the space, restaurant name, address, telephone booking line and tagline. Use the back of the business card as well, so few people use this space and they are missing an opportunity to give important information. Either give your website URL, Twitter, Facebook, email address and URL for newsletter sign-up, or give a brief description of your restaurant cuisine and your website URL.

In part 2 we're going to look at your restaurant online promotion. If you want to get it as soon as it's released, click on the online RSS feed button.

Combining your Restaurant PR with your Restaurant promotion is just one of the techniques Baz Rothwell recommends in order to maximise your publicity. Baz has spent over 40 years in the leisure industry and he brings this fountain of knowledge together in his articles, tips and strategies at http://restaurantmarketingguy.com For a free 3 part ecourse on social media marketing go to http://bit.ly/hzeZUo

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How To Create Excitement Around Your Restaurant - Promotional Literature - Part 2

In this second part, we look at restaurant promotion and point of sale material for use with your online strategy.

Your restaurant promotional efforts online are more interactive and instant than most of your point of sale literature. With just the push of a button a table booking is made and a promotional code or coupon is downloaded or printed. Customers can order tickets or deliveries online and your menu is available for them.

Another point worth noting is that you are not limited by space; you can add extra pages for your customers to view if they wish more information.

Make your homepage clean with simple navigation buttons to get customers wherever they may want to go. You need something on your homepage to capture their attention otherwise they will be gone in seconds. Video is a great addition to the arsenal of attention grabbing features you could use. Video can captivate the attention better than any other medium and is a great restaurant promotional tactic.

If you use analytics or a similar tool to find how many times you have a visitor to your website, you can also see how long they stayed and where they went on your site. If you find people don't link to your other pages and just leave your site, the attention grabber is not working, try another! In fact always test to get the best results.

If you have a blog, update it often with good stuff that your customers want to know about, restaurant marketing begins at home. You can show recipes, cooking tips, what's happening/happened. Use your blog to encourage early booking for special events. Have posters on your blog or website advertising new menu's, specials, parties etc. Keep copies of your archived newsletters and always encourage your customers to comment, share their experiences with you and share your site with their friends.

Any literature that you produce for your restaurant should have a copy on your blog or your Facebook page, so that your customers can both see it and also print it.

Remember all this information is interactive and sharable. Don't miss an opportunity to do that as well as putting your contact details on everything, your restaurant name, address, telephone and email. Make all your Social media details available. Encourage everyone to sign up to your newsletter, Facebook friends, twitter following, blog comments. Part of your restaurant promotion should include interaction with your customers through your Facebook page, so you should always follow anyone who becomes a fan of yours. Your online community will become an ever more important part of your restaurant marketing strategy in the coming years, so build a strong presence now.

Combining your Restaurant PR with your Restaurant promotion is just one of the techniques Baz Rothwell recommends in order to maximise your publicity. Baz has spent over 40 years in the leisure industry and he brings this fountain of knowledge together in his articles, tips and strategies at http://restaurantmarketingguy.com For a free 3 part ecourse on social media marketing go to http://bit.ly/hzeZUo

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Dissertation Help: Exercise To Create a Better Review of Literature

One of the most frequent requests for dissertation help is to clarify what is required for a review of literature. This series of articles takes that process apart piece by piece. This article deals with how to analyze what you are reading. Others in the series discuss: what to include in your notes and how to organize those notes for the most efficient and effective recovery when it comes time to write.

Start by questioning your university for guidelines on what they consider a rigorous dissertation lit review. If you find no clear guidelines available it is reasonable to assume that seventy five pieces of peer reviewed literature actually used in your writing would be about average for Chapter 2 of a dissertation. This means that you will likely need to have read approximately 150-200 articles, which, at an average of three a week equates to approximately a year of reading, making notes and organizing.

What to include? Obviously an article has caught your interest for a reason, for instance it may say something that intrigues or provokes, yet is it worthy of inclusion? My suggestion would be to say yes to all the authors and their works that add to your understanding of your topic but to judge them on the following points. Those about which you can answer the following questions with a "Yes!" meet the highest criteria for inclusion.

Criteria for a rigorous and relevant article

Was it published within the last three to five years? While this may not matter for some topics, most new research needs to be based, or at the least obviously aware of, the latest in your field. Will this article demonstrate that you understand what is current?
Does the author draw out a complete explanation? Usually this is accompanied by you putting it down with a sense that they either explained something very well and/or that you understand what they were discussing better or more fully than before.
Have you seen these ideas before? If so, is there any indication that this author is an original source (i.e. this is someone that others cite and reference)? If no, and these ideas seem to be important to your argument, go through this authors references and keep tracking back until you find the original source.
Rate the authors quality as to building a logical argument, do they seem to think critically and deeply about their (and your) topic? Generally if you have found the article provocative in some way there is a spark there - now ask yourself about whether their scholarship goes deep enough so that it can be a foundation for your work? This may be demonstrated through an analysis of the interrelationships within your topic area. Another clue would be an author who discusses procedures or assumptions, is transparent in their reasoning and demonstrates an expertise on which they base their ideas. If the ideas are good but the scholarship is weak, see if you can find other articles that back it up, or, better yet, improve upon it.
Is this article quotable? Does the author write particularly well, put things in an engaging way or say something startling?
Finally, if this article is research, can you find the purpose, scope, methodology, findings, conclusions, limitations, and contributions of it to the field? If so, then these can be noted in the abstract section of EndNote or whatever database you are using to categorize your literature.

Some students have told me they keep this list on the computer and then have a code for their overall impression against these ideas - ranking 1-5. The rank is then added to a field in EndNote - allowing them to sort by topics and then rank by rigor prior to writing. More about using EndNote as a tool for writing lit reviews in another article.

There are other resources the doctoral student will find helpful in starting this process. General dissertation headings and a video that explains the logic of the three chapter proposal have also proven helpful an can be found at: http://www.doctoralnet.com/ E. Alana James, Ed.D. works as a consultant for a number of universities mentoring doctoral students through to completion. Her Doctoral Net site puts these resources on the web and allow you to have the help you need to finish your dissertation more efficiently. Dr. James works with doctoral in business and education through a series of free and for a moderate payment services.

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Enhance Your Brand - Create a Facebook Page

A large and growing number of some of the most valuable demographic groups are devoting more of their attention to Facebook versus other media channels. With 300 million active users and counting (plus 500,000 new users every day), Facebook is no longer just a virtual community for college students to share photos and news with their friends. Adults and professionals from around the globe have embraced the platform, including 90 million in the U.S.

This has businesses large and small asking themselves: Will Facebook really help my business? Does my company need a Facebook Page?

Why is Facebook Important to Marketers? Facebook offers a unique marketing opportunity for businesses. More and more people are migrating to social networks, and that's where they're choosing to research companies, products, and services. Marketing on Facebook has a viral effect, as it does on most social media sites.

Microsoft's recent partnership with Facebook to integrate Facebook updates with Bing paves the way for more real-time search results. Google likely will do the same with Facebook in the near future. So having an understanding of Facebook can open up new ways for marketers to reach out to their audiences and brand themselves.

Consider some of the benefits of using Facebook as a business branding tool:

Customer acquisition: As people become fans of a company's Facebook page or post comments on it, they get a notice posted on the wall of their own page -- where their networks see it. This increases visibility, and the viral aspect often leads to new fans. Facebook pages can also be linked to other social networking sites, increasing a brand's reach.

Customer interaction: Facebook provides a forum for dialogue between a brand and its customers. This enables companies to build better relationships and to demonstrate to their customers that they care about what they think.

Reputation management: Direct contact with customers via comments and feedback helps companies gain a deeper understanding of how their brand is perceived online and offers an avenue for brand enhancement and, if need be, damage control.

Traffic generation: As traffic increases on a company's Facebook fan page, traffic to the its Web site increases, too. Facebook Pages also appear in search results.

Targeted advertising: Facebook ads enable businesses to advertise an event, a Web site, a product - any content, really. Companies can target the reach of their ads by gender, age, interests, and location. With custom filters, Facebook automatically updates the count of people who fit the criteria and gauges the size of the target market on Facebook.

Increased exposure: An important reason to invest time in creating an engaging page is that all the activity of your fans (from becoming a fan to posting a comment) is shared with a greater network.

Branding: In addition to a company's Web site, a good Facebook Page can create brand awareness for new audiences and reinforce it for current customers by sharing valuable information with its fans and emphasizing the company's position in its industry. Developing and nurturing an active community enhances a brand.

It's free: What's not to like about using a new, viral channel for customer interaction without paying a cent?

Here are three brands that have embraced the Facebook Pagesplatform and successfully leveraged it to engage their audiences and create a real community for their fans:

Starbucks (5 million fans)

Pizza Hut (1 million fans)

Pringles (2.8 million fans)

9 Things to Think About As You Create a Facebook Presence For Your Business:

Start with a strategy: Just like any kind of marketing, having a solid strategy in hand from the beginning is key. What is your message? Who are you targeting? What's in it for them? How will you reach them?

Be creative: You need to have a strong creative execution. What is exciting or interesting to your customers/friends/fans? How does your page content add value? Creative execution includes sharing photos and videos, running contests and promotions, having lively conversations with members, and doing things that are just plain interesting that will keep your fans coming back.

Engage with your fans: Many businesses create a fan page, invite people to join, and then seemingly forget that the page exists. Active fan engagement is the key to an effective Facebook presence. Have a content plan in hand that's engaging and germane to your target audience. What will you post? When will you post it? How will you inspire your fans to participate? Don't just create a page - create an engagement plan.

Communicate consistently and frequently: The most successful and fruitful social media campaigns promote a strong message that is repeated often and is consistent in voice and tone. This increases brand awareness and sales potential by keeping your brand messaging top of mind with your target audience.

Own your fan page: Some company fan pages are created and managed by an actual fan instead of the company. Fans expect company pages to be run by the company itself, and they want the company to play an active role. Issues around having a fan own a company's page might not immediately present themselves, but not having control of a brand's messaging might cause problems down the road - even if the owner is the company's biggest fan.

Monitor discussions: It looks pretty bad when a business is inactive and doesn't respond to its fans. It's important to monitor your fan page for activity and respond to relevant questions and comments. It's a good idea to have someone who is dedicated to this effort and empowered to engage on behalf of the company.

Pay attention to analytics: Facebook fan pages offer analytics and insights, so you can learn how engaging your page is. These great tools will help you understand what is and isn't effective, aiding you in your efforts to constantly improve and refine your page.

Don't focus on the number of followers/friends/fans: Many businesses focus on the number of fans they have. This measure lacks relevance, since it's not difficult to get followers or fans. These numbers shouldn't be used as a key metric - what matters is how you engage your followers. A balanced approach measures what's really important based on your strategy.

Be transparent and honest: The importance of establishing integrity, honesty, and transparency up front cannot be overstated. Once credibility is lost, it's very difficult to get it back.

The Takeaway Facebook has quickly morphed from a fad into a highly effective business tool. If you have the time to devote to building and using social media for marketing, Facebook may have potential for your company. It can be a powerful avenue for establishing and enhancing a strong online brand identity.

Pam Dyer is a Seattle-area marketing professional who is very interested in social marketing. The advent of social networks and the ability to engage customers in all sorts of new ways for branding, advertising, PR, and CRM can be a boon to companies that are willing to embrace it. Her blog, Pamorama ( http://www.pamorama.net ) covers all of these topics and more.

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How to Create a Facebook Business Page: A 6 Step Guide

How to Create a Facebook Business Page

Also as Facebook changes regularly - this guide was written in April/May 2011.

This guide will take you through how to create a Facebook Business Page (aka Facebook Like Page).

Since the demise of the Facebook 'Static FMBL' application, it has been confusing for users of Facebook to create an effective 'Like Page' for their business, organisation or interest. I wanted to write this eBook guide to show that it is still easy to create a great Like Page with other, similar applications to the original Static FMBL application. I was confused earlier this year when these changes on Facebook occurred and found it very difficult to find direction on this. I did my own research and have condensed what I found into this guide. I hope it is useful.

This guide will show you how to create a Facebook Like Page for your business or organisation, including how to set up an initial Landing (or Welcome) Page (or Tab) to give a new visitor a great experience. Subsequently we will be writing other informative articles in this area about Facebook Like Page design and engaging with your Fans.

Step 1: How to Create a Basic Facebook Business Page:

1. The first stage in how to create a Facebook business Page is to set up a basic Business Like Page and then customise:

2. From your personal profile, go to any other company's or person's own Like Page.

3. Click on 'Create a Page' (located in the bottom left of the page)

4. The best choice on the next page for an effective Like Page is 'Brand or Product'; this can be fine-tuned later if necessary.

5. Next, you can choose the type of business/organisation you are, under 'chose a category'.

6. Then you can type the name of your brand (and name of your new Like Page) into the 'Brand or Product' box.

7. Your basic Like Page will now be created - ready for customisation.

8. The first 'tab' within your new Like Page that you will see is the helpful 'Get Started' page. Click the 'Update Category' button.

9. The 'Get Started' tab guides you through some of the things that you will need to and we will revisit this in a later guide. Our first priority is to customise your Like Page with a page known as a 'Landing' or 'Welcome' page (or Tab).

10. After you have confirmed the Category of your page ('Update Category'); you have created your basic Like Page.

11. You now have a basic Like Page set up; all ready to customise and make it more effective.

Step 2: Switching Between Your Personal Profile and Your New Like Page:

1. Now you have a new (basic) Like Page, you can switch between it and your Personal Page.

2. This is a new feature in Facebook. You can use Facebook as yourself (your Personal Profile) or as your business/organisation/interest (your Like Page).

3. To switch between the two, click on the 'Account' tab at the top-left of the page, then 'Use Facebook as Page'.

4. You will then be presented with all of the Like Pages that you have created (or that you are an administrator for - we will come on to administration of pages in another eGuide) see above.

5. Click on the 'Switch' button for the Like Page that you want to switch to.

6. You are then back to the 'Get Started' tab within your Like Page.

Step 3: Customising Your New Facebook Like Page:

Now that we have created a Facebook Business Page, we want to make your Like Page more appealing and more effective for you to build your Facebook community around your business/organisation/interest.

1. The first thing to do (as also suggested by the 'Get Started' guide) is to upload an image or logo.

2. This is straightforward: Click on 'Upload an Image'.

3. Then click on 'Choose File'.

4. This will then take you to a file explorer, allowing you to choose a picture or logo file from your own (local) computer.

5. Double-click on the photo that you want to upload.

6. This picture/logo (also sometimes known as an Avatar) is then published to the left-hand side of your Like Page.

7. Note: All pictures that you upload are also shown at the top of your 'Wall' tab also.

8. Steps 2 onwards on the 'Get Started' page can be carried out later, and we will be writing a further guide for these steps. We need to set up a Welcome page before these steps.

Step 4 continued: Setting up a Welcome Page.

Note: Part of how to create a Facebook Business Page is creating a Welcome Page. A Welcome Page is also sometimes known as a 'Landing Page' is it is where a visitor 'lands' the first time they access your Like Page.

1. From the 'Get Started' tab(page), click on 'Edit Page'.

2. You will arrive at the Manage Permissions tab.

3. You will need to go to the 'Apps' (short for 'applications') tab.

4. Facebook may ask you to switch back to your Personal Profile identity at this point. This is fine - click the 'Continue as You' button.

5. You will then be taken to the 'All Apps' (applications) part of Facebook.

6. Search for 'Static HTML'.

7. Then click on the 'Static HTML: iframe tabs' (with the star logo).

8. You will then be directed to the page for this App.

9. Click on the 'Go to App' button.

10. Facebook will then ask which of your Like Pages you would like to add this application to.

11. Choose the Like Page that you have just created.

12. Facebook will then ask you for confirmation that you want 'Static HTML: iframe tabs' to be added to your new Like Page; click on the 'Add Static HTML: iframe tabs' button.

13. Once confirmed, you will see that there is now a 'Welcome' tab included on the left hand side menu. This will become the page that all of our visitors see initially when they first arrive at your Like Page.

14. We can now go to our new Welcome tab and create some content for our Welcome page. Click on the Welcome tab to get Welcome Page screen.

15. We will come back to this page - so leave this internet explorer window open for now.

Step 5: Creating Content for Your Welcome/Landing Page

To create this content I use a company called Squarespace. Squarespace is a hosted web building tool that makes it very easy to create your own high quality web site(s). We are going to use it to create some HTML code to input into our Welcome Tab for our Facebook Like Page.

Note: You do not have to use Squarespace; there are many tools for doing this. What we are trying to achieve here is to create some content using a WYSIWYG (What You See Is What You Get) editor. This enables you to create content very easily - just typing in your copy (text) and inserting pictures, video, forms, et cetera, just the way that you would using Microsoft Word. Using these tools (or applications) you can then choose to view the HTML version of what you have created. You can then copy and paste this HTML code into your Welcome Page on Facebook and the Welcome Page will be created.

1. Once your Welcome Page content has been created in your WYSIWYG editor and you have viewed and copied the HTML version of that content, we are ready to past that HTML content into the Facebook Like Page Welcome tab.

2. We can then go back to the Facebook Welcome page that you should still have open (if not - don't worry, just go back to Facebook and open the Welcome page again).

3. Then right-click with your mouse and paste the HTML code into the top box from the two in the Facebook Welcome page editor.

4. You can then see the HTML code in the Welcome Page box.

5. Then click the 'Save and view tab' button to save what we have.

6. Then click on view your tab as a fan (or as a non-fan; it does not matter at this point).

7. You will then be able to see your new Welcome page as your visitors will.

8. We can still add more content in the form of pictures and video to make it more appealing, but the basic technical techniques have been covered here now.

Step 6 - Adjusting Settings For Your Welcome Page.

We now need to set our Like Page so that whenever a new visitor comes to our Like Page, they see the Welcome Page first.

1. From the 'Get Started' page click on the Edit Page button.

2. You will then see the 'Manage Permissions' page.

3. Currently the default Landing Tab will be set to 'Wall'.

4. Select the drop-down menu and change the option to 'Welcome'.

5. The Default Landing Tab is now set to 'Welcome'.

6. You can then click on 'View Page' to exit from the edit mode.

7. You can then navigate around your Like Page by using the tabs on the left of the page.

8. Each time you click on the Welcome page you will see the HTML version of the page. You just need to click on the 'Save and view tab' to see the page as your visitors will see it.

9. And view tab as a non-fan.

10. It is now possible to use a WYSIWYG/HTML editor (like Squarespace) to add further content to your Welcome page.

Watch out for subsequent guides, covering: Adding Video, Adding a Form Using an Autoresponder, Making your Welcome Page More Effective, Creating a Nice Username for your Facebook Page, Setting Up and Using Squarespace to create HTML and Effective Web Sites

(c) Copyright 2011 OrangeStamp Ltd

There are now more hits on average every day on Facebook than on Google. Facebook is a great way to expose your business to the world and your market place.

Martin Petts is the founder of OrangeStamp - a UK based consultancy that specialises in Social Media Marketing and helping business create an effective online presence. Focussing mainly on Facebook, it is relatively easy and very cost effective to use Facebook as source of traffic to your main web site and as a great lead generation tool.

Visit the OrangeStamp web site for more information on what we can help you with and advise you on: http://www.orangestamp.co.uk. Our Facebook page is also available at http://www.facebook.com/OrangeStamp.

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Facebook Business Applications and Marketing Tools - Even Create Your Own

The idea behind using Facebook as a venue for doing business is building a user base in the form of a community who respond to you as a person or to your product. If you just turn your page into one big advertisement, you are not going to get much in the way of a response. You need to educate people about the product without coming across as a hard sell.

You want to create the impression that you are here for socializing, not business. People will come to trust you and be more likely to buy your product or service if you can do this.

Facebook has built in tools which can be used to build your business. These include:

- Social Ads

- Pages

- Beacon

- Insights

- Platform

- Polls

These tools can help you to build awareness of your brand through Facebook and bring in potential clients. Needless to say, you are going to have to learn to use them effectively. Read on to find out how to harness these tools to build your business using Facebook.

You can learn how to take further advantage of these features by visiting the facebook website business section.

SOCIAL ADS

Social ads have a lot of promise for building your business since they can go directly to the news feeds of your Facebook friends. Anyone who is on your friends list will be able to get the word about your business right on their profile page.

This is also a very easy way of target marketing. You can control exactly who sees your ads - and target marketing is the way to get sales.

FACEBOOK PAGES

You can make a Face book page for a business, just as you would for yourself. This allows people to interact with and even become friends with your business. It is a great way to make a lot of people aware of your product and your brand who would not otherwise.

You know when someone becomes friends with your business on Facebook that you have a potential client; at the very least, they have shown some interest. People can interact with your business as they would with any of their other Facebook friends - they can leave comments and generally enhance the experience of a visit to your page.

You can use Facebook to your best advantage by adding features that will appeal to your target market and fit in with the brand image you are aiming to create. Quizzes, games, a Facebook group and so on.

FACEBOOK BEACON

Like social ads, Facebook Beacon gives you the ability to build your business by promoting yourself via your Facebook friends news feeds. You can set Beacon to notify all of your Facebook friends whenever you have a new product available, or any other sort of news or information you would like to disseminate amongst your Facebook friends. All you need to do is to add a little code to your Facebook page (this can be done by copy and paste, so no need to panic).

This encourages more interaction with your page, the website of your business and your company in general. This also helps get the word out about your businesses product or service.

Do not fret that you will be mercilessly spamming your Facebook friends and invading their privacy - they can opt out of these updates at any time they choose. You of course have the same ability for Facebook Beacon updates from others.

FACEBOOK INSIGHTS

If you are using facebook as a method of promoting your business you will of course want to know just who is checking out your Facebook page, clicking on your ads and joining your friends list. Facebook Insights is a tool which can give you a lot more detail on these sorts of statistics, which can help you to evaluate the efficacy of your campaign.

Armed with this information you can make the call as to whether viral marketing is working in your favor. Word of mouth is one of the best means of advertising and Facebook can facilitate it on a large scale. Facebook Insights lets you figure out what parts of your campaign are working and which are not as well as giving you valuable demographic information which will help you refine your campaign further.

FACEBOOK PLATFORM

Facebook Platform is an exciting tool for business indeed. Programmers can use this tool to build programs which will work with Facebook and add to the usefulness and fun of your Facebook page. If people like what you have on your page, they will spread the word and this build your client base.

You can add all manner of different applications to your site using this platform. Many opt for games, quizzes and other interactive features. You can have a look at the Applications page on the Facebook site to get an idea what sort of things others are using the platform for. These kinds of features can really help you build your brand image; take advantage of them.

FACEBOOK POLLS

Facebook polls can be a great way to gather demographic information from people using the site. Since you can make the poll interactive and fun to use, you'll have no trouble gathering data. Best of all, you can target your polling.

You can make sure your polls are targeted just where you want them to be since you already have access to some data such as marital status and age of your Facebook friends. This helps you keep your polling relevant.

Do not forget about these valuable tools - they can really help out your business.

Anyone who is willing to put in just a little bit of effort can make their own applications for Facebook. You just need to learn Facebook Markup Language - there are plenty of tutorials online which can help you learn the ropes of this quickly.

Remember to have a look through what is already out there in terms of Facebook applications before you develop your own. If everyone is already using a very similar application, not too many of your fellow facebook users will be enticed by it. Do something a little different if you want to grab the attentionof people.

CREATING APPLICATIONS FOR BUSINESS

With just a little bit of programming know how, anybody can make and distribute their own applications. You'll be doing this to build your business and it can make a big difference. Applications can really draw in people and keep them on your site. Games are especially popular and can build your brand while keeping users engaged and entertained.

You would be unwise to neglect the use of these applications available to you through Facebook. They can help get the word out about your business - and that is why you made a Facebook page for your business in the first place, no?

You will also be building a sense of community amongst all of these potential customers which will help you get sales.

Here are a few tips for getting the best results from your applications:

1) Make it relevant

In marketing, relevancy is everything. If your potential customers can not get into it, or if it is unclear how the application ties into your product or service, rethink your application.

2) Privacy policy

Even if they are on facebook to socialize, people still want their privacy to be respected. This is why there are friend lists and groups, to which one must be invited. Privacy is a natural human desire and Facebook facilitates this while still allowing for socialization. Remember to respect the privacy of users and retain that trust you have worked so hard to build with them.

3) Free distribution

Once your application is finished and ready to go, you will distribute it. You can do this by listing it on the site along with all of the other Facebook applications and then invite others to install it. If your facebook friends like your application, they will spread the word.

Leon Edward helps people to start, build, market and promote internet based home businesses and ways to earn money at home

Learn More about Facebook Business Applications at http://www.homebusinessit.com/facebookaplications

Learn the secrets to awesome success and wealth from the greatest minds in the field of personal achievement..Leon Edward recommends personal development training at [http://www.PersonalAchievementOnline.com]

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Latest Facebook Paid Advertising Tips - How You Can Create Facebook Ads That Bring Targeted Leads

The explosion of Facebook has had a tremendous impact on Internet users everywhere, as virtually anyone online is also on Facebook. This has also led to an incredible opportunity for Internet marketers to take advantage of the wealth of Facebook traffic that occurs on a daily basis. Facebook Paid Advertising gives the Internet marketer the ability to specifically target the market of their choice, whether the demographic is based on a certain age group or people that share the same interests; this create a more successful marketing campaign, as your Facebook ad will be targeted to the groups who would be most interested in your product.

You can use Facebook Paid Advertising to reach the specific audience that you determine will drive your marketing efforts with the most profitable results; simply couple your research demographics with profiles on Facebook. By taking advantage of Facebook Paid Advertising, you will be able to decrease the amount of energy, time and money spent on your marketing efforts.

The best part of using Facebook traffic and Facebook Paid Advertising is the inevitable boost you will see in your conversion rates. Unlike other media, whether in print or on virtual sources like Google Ads, Facebook Paid Advertising will generate the most effective leads that will have a higher chance of converting to actual sales.

The first step in your Facebook Paid Advertising campaign is to create an account - otherwise, you will be unable to take advantage of Facebook traffic and the enormous money making potential that facebook paid advertising provides. After establishing your account, navigate to the Facebook ad page, where you will find a list of conditions required for marketers to meet before creating their Facebook Paid Advertising.

Do not forget to make sure your Facebook ad is creative and intriguing; even the most popular sites will not convert if no one wants to click on the advertisement. If you do not make the effort to create persuasive marketing material for your product, the inherent power of Facebook Paid Advertising will be lost and you will be effectively wasting your money on a Facebook ad.

The optimal Facebook ad consists of the following: a captivating picture that is 100 x 80 pixels in size, an appealing title of twenty-five characters, and supplemental text consisting of just 135 characters that will attract your target audience. Facebook's Design Your Ad feature will give you this information as well; the Facebook ad page is also the place where you input your URL information.

You will begin to narrow down your target Facebook ad audience once you have completed this step. The best way to determine your target Facebook ad audience is to use keywords-- look at the likes and dislikes and common traits of the people who would be most likely to purchase your product.

After your target Facebook traffic is established, you will select the type of advertising method you will employ-- whether it will be pay per impression (pay per view) or pay per click (PPC). In terms of success rate, there is no difference between the two methods-- so do not worry about which one may edge out the other. The only real difference is in cost-- though the difference will be minimal, so the choice is really a personal one.

Facebook Paid Advertising will truly revolutionize PPC marketing, So take advantage of it and take action!

If you want to get started on the Facebook Marketing Secrets that can create profitable results for your marketing campaign, just visit http://myonlinemarketingcourse.com/facebook-a/ for more information.
Within a short amount of time, Facebook Paid Advertising can create highly targeted traffic for your site. Just by making use of Facebook Paid Advertising and these Facebook Marketing Secrets.

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Create a Facebook Fan Page

You may have a Personal Facebook Profile and even belong to a few Facebook Groups, but do you have a Facebook Fan Page for your business? You may be missing out on one of the greatest marketing strategies if you don't. Today I want to share with you one way you can use Facebook for business: by creating an Official Facebook Page, also known as a Fan Page.

If you still aren't sure Facebook is right for your company, first I'm going to provide some statistics that may have you taking a second look, then I'll discuss why and how to set up a Facebook Page. Does Facebook really matter? Yes! Definitely yes! Here are some noteworthy facts about Facebook that clearly indicate its importance and potential impact on your company:

Half of Facebook's 400+ million users spend approximately 55 minutes on the site each and every day.
The average user has 130 friends and is connected to 60 pages, groups, and events-this means massive viral exposure for your content is possible.
People are sharing more than 25 billion items of interest (web links, news stories, blog posts, etc.) each month.
Women over 55 years old are the quickest growing group of users and the average person on Facebook is 35.

Hopefully you can see from those facts and demographics, your company belongs on Facebook and setting up a Facebook Fan Page for your business is an incredibly wise marketing tactic.

The Importance of Establishing a Facebook Page. The biggest distinction between a personal profile, group, and page is that the only one viewable to the public and indexed by search engines is a page. This provides you, your business, and your page with SEO value-you will rank higher in Google when people search for your product or service. And because it's public, individuals don't have to have a Facebook account to view your page-there's no barrier to entry.

Even though you can only have one personal profile (with a limit of 5,000 friends), Facebook will let you set up several pages with an unlimited number of fans. You're also able to message all of your fans at once with a Fan Page, but can message only a few people at once on your personal profile. What's even better is that you can focus in on a targeted niche when you send a message. For example, you could message only females of a certain age in Dallas, Texas.

The viral potential of Facebook is also important to keep in mind. This means that posts on your Official Page's wall show up in the News Feed which reaches a broader audience on all of your fans' personal profile pages (remember the average Facebooker has 130 friends-that's an additional 130 people on average that view your post X the number of fans for your page).

Another common feature of Facebook is Groups, but bear in mind, Groups aren't public content and therefore, aren't indexed by the search engines.If you want to set up a Group, I recommend you first create an Official Page for your business, and then set up a Group as a subpart of your Page.

How to Create an Official Facebook Page. It's easy to set up a Page for your business on Facebook. Just go to the Facebook homepage and click on "Create a Page." Next, you'll either sign into your Facebook account or create a new one.

When creating your Official Page, keep in mind these success tips:

Work on it and create it before you publish it.
Rather than inviting all of your friends to "like" your page, only suggest it to those in your target market.
Build your page and content with SEO in mind - make your page keyword rich.
Interact and engage; start discussions, ask questions, get to know your fans.
Give fans something special-an incentive to become a fan. Maybe this is a coupon code, special discount, free gift, etc.
Connect your Page with your other social media accounts like your blog, Twitter, and YouTube (consider using an application like Involver).
Always be sharing interesting, relevant content, even if it's not your own.
Don't forget to build your list! Add an opt-in box for a free gift directly to your Facebook Page with an application like Static FBML, which lets you add custom HTML to any of your pages.

Creating an Official Facebook Page is just one way to utilize Facebook for your business. Want more ideas and training on how to monetize Facebook? In a free 76-minute webinar on Facebook Monetization you'll discover 8 specific action steps and marketing strategies you can implement immediately to begin monetizing Facebook in as little as 15-20 minutes a day. This was a MAXED-OUT webinar and now it is part of a training archive in a paid membership site, but Ashley Acker, Ph.D. is giving you instant access for free! Click here to access the webinar and create your Facebook Monetization Blueprint.

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