Showing posts with label Social. Show all posts
Showing posts with label Social. Show all posts

Monday, 26 September 2011

MyMicrobes – an online social network with a twist

MyMicrobes – an online social network with a twist | Ubergizmo window.fbAsyncInit = function() { FB.init({ appId : '139683546053659', status : true, // check login status cookie : true, // enable cookies to allow the server to access the session xfbml : true // parse XFBML }); }; (function() { var e = document.createElement('script'); e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; e.async = true; document.getElementById('fb-root').appendChild(e); }()); Network:Ubergizmo English, French, SpanishUberphones Subscribe to RSS Ubergizmo ReviewsMobileGamingAndroidAppleComputersGadgetsConceptsPhoto/VideoEvents |  Jobs Home > Medical > MyMicrobes – an online social network with a twist MyMicrobes – an online social network with a twist George Wong 09/12/2011 12:30 PDT

MyMicrobes
If you’re thinking “oh no, we already have the king of social networks, Facebook – why do we need one more?” Firstly, MyMicrobes works differently – very differently. In addition to storing details about your name and email address, MyMicrobes takes a bit more information from you. To be specific – the social network wants to know what kind of bacteria you have in your stomach.

After signing up for MyMicrobes, users will be shipped a package with information and a stool-sample kit. Users then have to send back the kit with a sample of their stool together with $2,100 to get it processed before they can be confirmed as members. On the site, users can meet people with the same gastrointestinal complaints so that users can share diet tips and other digestive stories with one another.

I guess this way, users won’t have to experience going to restaurants where only one party falls sick and the other one remains okay. However, MyMicrobes only has 120 people registered for the service, and not all of them have returned a sample yet – which is most likely due to the ridiculously high price tag. If you’re keen on checking out this strange social network, just head over to the MyMicrobes website.

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Saturday, 23 July 2011

ADHD - Review of Literature - Effects on Development Within Family, Education, and Social Systems


Attention Deficit Hyper Activity Disorder according to Singh (2002) is a developmental disorder that is brain based and most often affects children. This developmental disorder can be characterized as a disorder in which affects ones self control; primary aspects include difficulty with attention, impulse control, and activity levels usually diagnosed prior to the age of 7yrs. of age (Willoughby, 2003).

There are primarily three sub-types of ADHD. Inattentive sub-type 1 is ADHD which those who manifest inattention without the presence of hyperactivity and impulsivity (Barkley, 2005). There is also ADHD sub-type 2 with symptomolgy related to hyperactivity and impulsivity (Barkley, 2005). Finally there is ADHD combined sub-type (Visser & Lesesne, 2005). For the purpose of my paper, I will utilize information that represents all subtypes in various degrees and the affects of these difficulties upon the individual, educational, family, and social development as well as issues of social justice and cultural issues for those children who suffer from this disorder.

Historically the modern symptoms of ADHD were first identified (Barkley 1996, Rafalovich 2001, & Stubbe 2001), by English physician George Still in 1902 (Neufeld & Foy, 2006). Rafalovich (2001), explains that in a series of historical events from 1917-1918 in North America that led to an encephalitis outbreak there was a dramatic increase in research of characteristics that are similar to modern day ADHD symptomology. Through out the early years of research there was even research and investigations into medical conditions which promoted swelling in certain aspects of the brain, which many believe led to impulsivity and hyperactivity (Stubbe, 2000). As research evolved so did the diagnostic criteria for the disorder; shaping identifiable factors believed to contribute to the causation of ADHD (Barkley, 2005). Physiologically, there seems to be less dopamine and nor-epinephrine within the brains of those with ADHD and four genes that regulate dopamine have been identified as ADHD causal agents; however a definite causal agent has not been confirmed (Barkley, 2005). Brain activity is considerably lower in the pre-frontal lobe regions in those with ADHD and there is also decrease in blood flow (Hans, Henricksen & Bruhn, 1984), (Barkley, 2005). According to Barkley (2005), psychological characteristics of ADHD are that it is about the "behavioral inhibition." These children do not benefit from what may happen later based upon what they do now; which can be compared to a "time near sightedness", (Barkley, 2005). They have difficulty identifying their past, preparing for the future, organizing, scheduling, and working independently, with social and occupational issues (Barkley, 2005). It is these difficulties when intermingled with the development of the individual that could clearly cause great difficulties especially when enrolled in formalized schooling and onward into the demands of school and adulthood.

The prevalence rates regarding the diagnosis of ADHD has been from ranges of 4 % to 18 % depending upon the community, types of populations, and areas of analysis (Visser & Lesesne, 2005). ADHD is one of the most common childhood disorders with 2.5 million children with this disorder (Barkley, 2005). Estimates show (Biederman, 1996), that nearly 6 % of boys and 1.5 % of girls have ADHD (Singh, 2002). It cost nearly 3.3 billion dollars to medically treat ADHD every year in the United States (Visser & Lesesne, 2005). Currently causation factors under consistent follow up according to Barkley (2005) include;

1. Genetics

2. Premature Birth

3. Traumatic Brain Injury

4. Spine and Brain Infections

5. Early exposure to substances during pregnancy

6. Early exposure to lead

7. Less blood flow and lower brain activity

Because ADHD is a representation of physical imperfections within the brain and actually manifests a decrease of activity in the pre-frontal lobe regions; certain treatment options with amphetamines, stimulants and non-amphetamines have been utilized to increase brain activity (Barkley, 2005). The size and anomalies within the brain have been verified and examined through many technological processes such as Positron Emission Tomography and MRI scanning (Vance & Luk, 2000). Other physical abnormalities of development according to Barkley (2005), include appearances of slight deformities including; longer than average index finger, third toe that is longer than second toe, ears that are slightly lower upon the head, no earlobes or a furrowed tongue. Up to 80% of children suffering with ADHD will continue to struggle with this disorder into adolescents and as many as 50 to 60 percent will continue to struggle into adulthood (Barkley, 2005). With the affects upon a child's school, family, and social environments a large emotional toll can be identified. Emotionally, children can feel isolated, angry, guilty, frustrated and many other emotions due to the disruption of relationships, opportunities and lack of clear decision making skills (Barkley, 2005). Many of these children can become depressed and exhibit anxiety (Barkley, 2005). Many affective behaviors include stubbornness, defiance and at times can be verbally or physically violent to others (Barkley, 2005).

According to Barkley (2005) nearly 57% of preschool children are likely to be rated as inattentive and over-reactive by their parents up to the age of four. As many as 40% according to Barkley (2005), may have these problems for up to three to six months, concerning parents and teachers. According to Lavigne, Gibbons, Christoffel, Rosenbaum and Binns (1996), however, it is estimated that 2% of preschool children truly meet the criteria for ADHD, and (Biederman, 1996), clarified that possibly 10 % of all children meet diagnostic criteria for ADHD (Singh, 2002). Barkley clearly indicates that the earlier the symptoms of ADHD appear and the length of time they last in childhood will determine the severity of its course and prognosis (Barkley, 2005). Individually there are many distressing problems for children suffering from this disorder. Some features that Barkley (2005) indicate are important to recognize as the individual child develops into school age include;

1. An emergence of high demanding ness of preschool age

2. Critical directive behavior by parents to control circumstances

3. Problems reported by preschool / formal school staff regarding child's behavior

4. Problems with learning and reading

5. Decisions to withhold a child an educational grade

6. Excessive temper tantrums / difficulty in getting child to do chores

7. Social exclusion from activities

According to Spira & Fischel (2005), within the pre-school environment at the age of 3 yrs. old, children's attention controls, and self control mechanisms begin developing. Increased self control and speech development continues from age 3yrs. old (Spira & Fischel, 2005). Self control processes continue to well develop through the age of 4yrs. old (Spira & Fischel, 2005). These processes work together allowing the child to maintain self-control and through 4 yrs. of age the child develops the ability to direct attention to relavent environmental stimuli (Spira & Fischel, 2005). Together, the maintaining of attention and control over responses emerges and of course is very important in identifying task's and working functionally within the educational environment, however; these processes indicated do not emerge for those with ADHD due to the manifestation of hyper-activity and impulsivity around the age of 3 to 4 yrs. of age, and inattention manifesting near 5 to 6 yrs. of age (Spira & Fischel, 2005). As children develop into school age and adolescents, Barkley (2005) indicated that 30 to 50 percent of children will be retained one grade during their school years. According to Vance & Luk (2000), 20 to 30 percent of children with ADHD will manifest comorbidity with learning disorders; reading, arithmetic, writing or spelling. If a child is diagnosed with ADHD and Conduct Disorder the percentages increase for a co morbid learning disorder (Vance & Luk, 2000). One theoretical position (Velting & Whitehurst, 1997), is that according to Spira and Fischel, (2005) those children with ADHD do not acquire the literacy skills necessary for early reading and learning. Furthermore, it is hypothesized that the frustration due to lack of ability perpetuates acting out behaviors consistently witnessed by school staff of children with ADHD (Spira & Fischel, 2005).

As children move through adolescents it is abundantly clear that with vast developmental changes; finding ones role identity as clarified by Eric Erickson (Berger, 2006), relational dating, peer pressure, and other demands of adolescents become extraordinarily difficult with individual difficulties of impulsiveness, hyperactivity and inattentiveness (D. Moilanen CMSW, Personal Communication, January 25, 2007). According to Gordon (2006), adolescents continue to have many difficulties especially;

1. Disorganization

2. Planning long term assignments

3. Completing homework

4. Complying with parental rules.

5. Sustaining attention and focus

Because adolescents are seeking to find a competent and healthy identity, conflicts with parental and academic systems can leave an adolescent to feel diminished, angry and frustrated before the entry into adulthood (D. Moilanen CMSW, Personal Communication, January 25, 2007).

Adulthood brings new challenges and according to Jaffe, Benedictis, Segal & Segal, (2006), the following are just a few of the challenges for adults living with ADHD;

1. Managing money

2. "Zoning out in conversations"

3. Speaking without thinking

4. Procrastination

5. Becoming easily frustrated

Eric Erickson in Berger (2006) clarifies his theory of Psycho-Social Development and indicates that as early adults we want to find intimacy or we will face isolation. It seems clear that these adults due to their disability will continue to confront difficulties with their families, social relationships, and negative individual perceptions onward into adulthood. These difficulties could place them at risk to become isolated.

The individual within their family is greatly impacted by this developmental disorder. According to Barkley (2005) ADHD is 25 to 30% acquired by heredity, and if a parent has ADHD the child is 8 to 10 times more likely at acquiring the disorder. Barkley (2005) also indicated that parents at the beginning of preschool attend and manage their child fairly well, however; parents tend to lose what they feel as control over their child the further the child develops through school. Parents can feel drained, overwhelmed and exhausted; even feeling depressed, and begin blaming themselves for their child's behavior (Barkley, 2005). Over time these difficulties can lead to perceptions by parents that may be less than positive (Maniadaki, Sonuga, Kakouros, & Karaba, 2006).

Research shows that parental perceptions within the family can clearly have implications regarding how a child is treated and the negative affects and perceptions that affect the child's developmental stages (Maniadaki et al., 2006). According to Maniadaki et al., (2006), parental perceptions do have significant impact upon children suffering from ADHD due to the likelihood of the parents not obtaining mental health services for their children; the difficulty parents had identifying the impact the child's behavior would have on the child's development; and the parents inability to identify the severity of the child's symptoms, all have dramatic affects on the child's developmental processes. Siblings can also have negative perceptions of the child's behavior, affecting the degree of support siblings bring to each other within a family. According to Gordon (2006), siblings can feel sorry for their sibling with ADHD or they can get angry and resentful. These reactions create dynamic challenges for any family and or individual dealing with ADHD. Other possible hindering perceptions by parents within the family system can be identified by comparing Erickson's, Psycho Social Developmental Perspectives (Berger, 2000). According to Erickson, children from the age of 3 yrs. old to 6 yrs. of age will develop through a series of challenges to parents, taking the "initiative" or "failing," bringing feelings of "guilt" (Berger, 2000). When the child's challenging behavior takes place however, as Camparo, Christensen, Buhrmester & Hinshaw, (1994) states, that parents may not allow these children to have the benefit of the doubt, due to past excessive behavior under normal circumstances, and the parents may see their child as an "easy target." According to the evidence, miscalculating the child's natural challenging behavior could take place and disallow the child to develop in a healthy, "guilt free" way, having significant affects on their psycho-social development. Excessive amounts of guilt can produce significant amounts of anxiety and depression (Burns, 1990). These negative processes in variable degrees can clearly lead to negative affects on social and emotional processes (Burns, 1990).

Other family processes affecting ADHD and development according to Peris & Hinshaw (2003), is that core symptoms of impulse control and inattention are primarily heritable, and parental practices do not warrant significant (Barkley, 1998; Hinshaw 1994; Johnston & Mash, 2001), causation for ADHD. However, the family interaction patterns and external influences may have a significant impact on severity and the developmental course of ADHD (Peris & Hinshaw, 2003). Furthermore, evidence suggests (Barkley, 1985; Battle & Lacey, 1972; Buhrmester, Camparo, Christensen, Gonsalez, & Hinshaw, 1992; Campbell, 1973; Cunningham & Barkley, 1979; MacDonald, 1988; Mash & Johnston, 1982; Tallmadge & Barkley, 1983) that mothers of ADHD children are less affectionate. Other disturbing findings indicate that parents can be more critically demanding and parents independently report a greater tendency to blame their ADHD child for problems they actually had with their spouses; thus proving further that family systemic patterns can play a major role in the perpetuation and affects of ADHD upon child development (Camparo et al., 1994). Of course these processes clearly affect a school-age child within their families and external systems in ways which reduce a child's self worth, confidence, and abilities to properly interact and function within their environment; proving this, Dumas & Pelletier (1999) indicated that pre-adolescents were found to have lower levels of self esteem in areas of scholastic competence, behavioral conduct, and social acceptance.

According to Barkley (2005), those with ADHD, at times do not give themselves time to evaluate their emotions objectively before a reaction, fail to separate their feelings from fact. Being able to internalize our emotions, evaluate them, and analyze them before displaying them publicly assist in self control and is difficult for those suffering from ADHD (Barkley, 2005). Those who suffer from ADHD develop a pattern of social rejection due to inappropriate interactions beginning during formalized schooling according to Barkley (2005). According to Nixon (2001), those children suffering from ADHD lack significant social skills that affect the quality of their interactions, such as; verbal & physical aggression, disruptive attempts to enter new groups, negative classroom behaviors, being quick tempered and violating the rules. Nixon (2001) presents more evidence that social cognition is clearly affected and children with ADHD can have great difficulty in making clear interpretations of their environmental interactions with others. These variables clearly lead to inhibited social contact, and a dysfunction in psycho-social development. According to Eric Erickson in Berger (2000), he clearly indicates that formalized school age children from 7 to 11 years old need to develop confidence that allow them to feel as if they have mastered "Industry" (Berger, 2000). If this stage is not mastered, they may feel inferior (Berger, 2000). How can these children who are excluded due to their ADHD manifestations of behavior, be given the chance to participate and prove themselves to resist negative aspects of "Inferiority?" As these children develop into adolescents and adults, one can hypothesize when comparing ADHD behavior and social reactions with the Erickson Psycho-Social Framework (Berger, 2000). Erickson states that adolescents attempt to find their roles in the world and if they fail, role confusion develops (Berger, 2000). Confusion for those suffering from ADHD would come easily due to their exclusion from social groups and activities (Barkley, 2005). In order for adolescents to find their role and their identity; they must interact with others and feel accepted in their participation (Berger, 2000). Further into adulthood Erickson in Berger (2000), indicates that as adult's, individuals will seek intimacy with others or become isolated. The factor of isolation relates to the extent in which those developing fear rejection and disappointment (Berger, 2000). Unfortunately, prior social experiences of those suffering from ADHD can be littered with social rejection, feelings of disappointment and unacceptance due to impulsiveness and hyperactive behaviors (Barkley, 2005). Furthermore, (Pope, Bierman, & Mumma, 1999), these authors according to Nixon (2001), also claim that hyperactivity and the inattentive / immature nature of a child's behavior with ADHD contributes greatly to interpersonal problems.

In regards to social justice and cultural issues; according to Bender (2006), African American children may be under represented and under diagnosed in regards to ADHD. Experts such as (Dr. Rahn Bailey, 2006) according to Bender (2006), claim that as science is pursuing new technological processes to diagnose and treat ADHD, cultures like the African American community are subjected to propaganda, suspicion due to past and current discrimination, and negative stereotyping regarding mental illness; thus forming cultural decisions to avoid diagnosis and treatment of ADHD. This cultural-lens, based upon discriminatory and fear based experiences with the dominant culture dis-allows ethical decisions to help and assist African American children (Bender, 2006). These decisions according to experts (Bailey, 2006), is contributing to high rates of African American children disproportionately over represented in remedial programs and disproportionate amounts of African American children over represented in the criminal justice system (Bender, 2006). The issues of classism and impoverishment can also be a topic of concern regarding those who suffer from ADHD. According to Visser & Lesesne, (2005), ADHD diagnosis among males was reported significantly more often in families with incomes below the poverty threshold than in families with incomes at or above the poverty threshold. Here again, poverty makes a clear and consistent statement of risk for our developing children.

In conclusion, I believe that ADHD seems to be an elusive, devastating, developmental disorder. This disorder for my self is so destructive because of its manifesting elements of hyperactivity, impulsivity and inattentiveness. These variables are processes that if represented to certain degrees are perfect for destroying social, educational, emotional and individual development across the life span. Because our lives are so dependent upon not just our biological construction but also our social and environmental interaction; this disorder can be serious and detrimentally disruptive. I do however believe that new technologies are hopeful in understanding this disability in greater measures. I also have gained ideas regarding the new information regarding neuro-plastisity and the changing mind based upon therapeutic thought. I feel this may be a possible frontier of research that should be a priority in better understanding how the brain can change forms; especially the pre-frontal cortex regions.

L.J. Riley Jr. BSW, LLMSW

Reference

Barkley, R. A., (2005). Taking Charge of ADHD: The Complete Authoritative Guide for

Parents. New York: The Guilford Press.

Bender, E., (May 19, 2006). Scare tactics may deter blacks from ADHD help. Psychiatric News, 41 (10) 16. Retrieved January 20, 2007 from [http://pn.psychiatry]

online.org/cgi/content/full/41/10/16.

Berger, K. S., (2001). The Developing Person: Through the Life Span. New York:

Worth Publishing.

Burns, D. D., (1999). The Feeling Good Hand Book. New York: Plume Books.

Camparo, L., Christensen, A., Buhrmester, D., & Hinshaw, S., (1994). System functioning in families with ADHD and non-ADHD sons. Personal Relationships, 1, 301-308.

Dumas, D., & Pelletier, L. (1999). Perception in hyperactive children. Maternal Child

Nursing, 24, 12-19.

Gordon, J., (2006) Ohio facts sheet; adolescents with ADHD. Retrieved January 20, 2007 from [http://ohioline.osu.edu/hyg-fact/5000/5270.html].

Jaelline J., Benedictis, T., Segal, R., & Segal, J., (March 7, 2006). Adult ADD & ADHD: recognizing the symptoms and managing the effects. Retrieved on January 20, 2007 from http://www.helpguide.org/mental/adhd_add_adult_symptoms.htm.

Laigne, J.V., Gibbons, R.D., Christoffel, K.K., Arend, R., Rosenbaum, D., Binns, H., et al. (1996). Prevalence rates and correlates of psychiatric disorders among preschool children. Journal of the American Academy of Child and Adolescent Psychiatry, 35, 204-214.

Maniadaki, K., Sonuga-Barke, E., Kakouros, E., & Karaba, R., (February, 21, 2006). Parental beliefs about the nature of ADHD behaviors and their relationship to referral intentions in preschool children. Journal Compilation of Blackwell Publishing. Retrieved on January 20, 2007 from http://www.blackwell-synergy.com/doi/abs/10.1111/j.1365-2214.2005.00512.x.

Neufeld, P., & Foy, M., (2006). Historical reflections on the ascendancy of ADHD

in North America. British Journal of Education Studies, 54, (4), 449-470.

Nixon, E., (2001). The social competence of children with Attention Deficit Hyper-

activity Disorder: a review of the literature. Child Psychology & Review of the

Literature, 6, (4), 172-177.

Peris, T. S., Hinshaw, S. P., (2003). Family dynamics and preadolescent girls with ADHD: the relationship between expressed emotion, ADHD symptomatology, and comorbid disruptive behavior. Journal of Child Psychology and Psychiatry, 44 (8) 1177 - 1190.

Rafalovich, A. (2001). The conceptual history of Attention Deficit Hyperactivity

Disorder: idiocy, imbecility, encephalitis and the child deviant, 1877-1929.

Deviant Behavior: an Interdisciplinary Journal, 22, 93-115.

Singh, I., (2002). Children and society. Center for Family Research University

of Cambridge, 16, 360-367.

Spira, E. G., Fischel, J. E., (2005). The impact of preschool inattention, hyperactivity, and impulsivity on social and academic development: a review. Journal of Child Psychology and Psychiatry, 46 (7), 755-773.

Stubbe, D. E. (2000). Attention-deficit/hyperactivity disorder overview: historical

perspectives, current controversies, and future directions. Child and Psychiatric

Clinics of North America, 9 (3), 469-479.

Vance, A. L. A., Luk, E. S. L., (2000). Attention deficit hyperactivity disorder: current

progress and controversies. Australian and New Zealand Journal of Psychiatry, 34,

719-730.

Visser, S. N., Lesesne, C. A., (August 31, 2005). Mental health in the United States: prevalence of diagnosis and medication treatment for attention-deficit/hyperactivity disorder --- United States, 2003. Retrieved January 20, 2007 from http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5434a2.htm

Willoughby, M. T., (2003). Developmental course of ADHD symptomatology during

During the transition from childhood to adolescence: a review with recommendations.

Journal of Child Psychology and Psychiatry, 44 (1), 88-106.




L.J. Riley Jr. is a writer of metaphorical and childrens literature, motivational poetry and an advocate for those in need. L.J. graduated from Davison, Michigan in 1988 and joined the U.S. Army where he served as a combat veteran. College career includes; a Phi Theta Kappa graduate from Mott Community College, a Maize and Blue Scholar Award Winner from the University of Michigan Flint, a National Scholarette Nominee, a published recipient in the National Deans List, a Golden Key Honors Graduate, and a recipient of the Howard and Judy Simms Fellowship at the University of Michigan School of Social Work in Ann Arbor, Michigan. He resides in Burton, Michigan and can be contacted at Compassionpwr@juno.com





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Wednesday, 6 July 2011

Writing a Literature Review in Social Care


All literature reviews are important when writing essays. This is especially true when writing about social care. Legislation changes all the time and as health care and social care are a real hot potato for politicians, frequent reviews and reports are undertaken.

So what is a literature review? Simple - it is a comprehensive study and interpretation that relates to a particular topic. Why is a literature review so important? A literature review makes sense of a body of research and presents you with an analysis of all available literature so that you don't have to research each one individually - perfect!

How do I search for literature?

Thankfully times have changed and no longer to you have to trudge to the library and wade through hundreds of documents to try to find your evidence. No longer do you have to try to find that one book that supports your argument, only to discover that someone else has 'borrowed' it before you got there! In today's world you can do most of your searching from the comfort of your own home - the Internet! However, electronic searching on its own is usually not sufficient to undertake a comprehensive literature review.

However, before you start there are some practical parameters you should set yourself. It is essential that you identify as much of the literature relevant to your review as possible to help you address your question.

So:

Develop a systematic approach to searching for literature - Without this your searching will be disorganised and random and this will be obvious to the reader.

Exactly what are you trying to find out in your literature review? Be clear about the focus of the literature you are searching for; keep you focussed on the question.

Define inclusion and exclusion criteria - develop criteria that are focussed on the wording of your essay question. Normally you will be looking for primary research.

Decide on your search method - you can search electronically, you can search reference lists, you can hand search through journals or you can contact the author directly. It is entirely up to you which approach you take. Whichever one you choose, ensure you have some sort of back up mechanism in place. Either back up your references on the computer or make a note of them as you go along. It is incredibly frustrating and time consuming to have to retrace your steps and search out references again or not be able to find that one important reference that you found before!

These are just a few pointers to help you undertake a literature review when writing your essay in social care. There is an increasing amount of literature available to social care professionals and as there is a duty of care to remain up to date with this literature, a literature review is a good way of gaining an analysis of the available literature.




Do you need help with proofreading your literature reviews? Then use the professional student proofreading service from Words Worth Reading Ltd



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Is Your Church Social? Part 8 - Facebook - A Personal Touch


In my last article I talked about creating a Facebook Page for your church.  Facebook Pages are good, but there are some features in the Facebook Profiles which are not available in Facebook Pages.  Unfortunately, these deficiencies have seriously weakened the effectiveness of Facebook Pages for churches.  So, for your Facebook church marketing strategy, I recommend considering creating both.

Why Do I Want Both?

Simply put, Facebook Pages has some features that would be beneficial to your social church marketing and keeping your church members informed and a personal Facebook Profile has some other features which are also beneficial.  The other way of putting it is that neither Facebook Pages nor Facebook Profiles are quite up to the task on their own.

Your Facebook Profile:

One of the great features of Facebook is the news stories that are created within your profile.  When you add someone as a friend, every time they do something in their profile, like add pictures or post a comment, a news story is created in your profile.  Similarly, whenever you do something in your profile a news story is created in your friends' profiles.  This is great because it allows people to keep up with what's happening in their friends' profiles without having to go check every individual friend's profile one at a time.  Everything is done from within your profile.

The weakness of the Facebook Pages is that all these things done on the page do not necessarily create a news story in your fans profiles.  So, in many cases, fans have to actually go check the church's Facebook Page to see what's happening.  This hinders communication and leads to less people keeping up with the church's page because there isn't that constant reminder of a news story to go check the page.  That's why I recommend considering having both a Facebook Profile and a Facebook Page.

The trick is that Facebook does not allow churches (or any other organization/business) to create a profile.  Profiles are only for people.  Luckily, most churches have people in them.

Create a Facebook Profile for a member of the church and have that profile be an extension of the church's Facebook Page.  For our example, let's say we make a profile for the Pastor.  When you post messages on the church's Facebook Page, post a message in the Pastor's profile as well.  Do the same with pictures and events.  By having a profile and a page you can have the benefits of the features of Facebook Pages and the communication of the news stories created by the Pastor's Facebook Profile.

The Draw Backs:

There are a couple of draw backs to having both a church Facebook Page and a member or Pastor Facebook Profile.

o    It's more complicated.  You end up having to post a lot of things twice so they are on both the page and the profile.

o    Messages written on the wall of the church Page's Wall don't create news stories.  Unfortunately, there really isn't any way to have this happen unless Facebook decides to make it possible.  They have improved the Pages over the past several months, so here's hoping...

o    If the Pastor creates a profile to be used for the church, they can't create a second personal profile.  Technically, I guess you could, but it does violate the terms of service and Facebook could suspend both profiles if they discovered what you'd done.  If the Pastor doesn't mind having the church stuff in his personal profile and his personal stuff in his church profile, then this isn't an issue, but if they wouldn't want to combine the personal and the church, then you have to make a choice.

By using both a Facebook Page and a Facebook Profile in your church marketing strategy you are better able to engage your congregation and your congregation's friends.  Once you have created both the Page and the Profile, encourage the members of your congregation who use Facebook to become both a fan and a friend.  For those who don't use Facebook, you may suggest they give is a try.  It's a great way to foster community and improve communication.  It's also a great way to evangelize which I will talk about in a later article.




Kurt Steinbrueck is the author of the Church Marketing Online blog. He has been providing Christian search engine optimization services for church marketing solutions. The article is available at http://churchmarketingonline.com.



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Social Marketing Strategies to Make Facebook a Contact Cash Machine


Get clients and like-minded individuals friending you in the masses on Facebook.

Social marketing strategies via Facebook are the wave of the future for marketing on the web to your niche. The best way to attract clients and like-minded individuals on Facebook is to create a self explanatory profile using keywords, which explain what you do and what you have to offer. First impressions are so important, people know if they are interested or not in seconds and with this article you always will be attracting like-minded individuals and clients that know who you are and what you offer.

Facebook profile picture, text box and website options are the first impression with these step by step methods clients and like-minded individuals never leave guessing. Every web master knows content is king and the profiles with 2000+ friends and above always have a extensive profiles on Facebook. This is the best way to set up your Facebook profile to look like a combination of a Business card, resume' and personal biography all in the Information page. This step by step process will make you look like an interesting person that is an expert in your field attracting clients and like-minded individuals through social marketing strategies on Facebook.

1. Identify yourself on your profile picture on Facebook like a business card. The profile picture is the picture that you show to the world on Facebook and represent you as an expert. "Do" use a professional picture of a suit or a coat (business attire). "Don't" use a picture of your kid or a cartoon because this will not identify the Facebook profile. (HOT TIP) if you're a man,show a picture with a female like your wife, girlfriend or just a female friend this will show you're not on Facebook to pick up on girls, double the friend ad with a couple picture.

2. Use the text box (this is under your picture on your profile page) to explain what you do and what you are looking for. This will be seen when people add you, so if you're a web site builder for real estate you could say. (Example) I build custom websites for Real Estate Investors and Agents starting at $199 check my site out for free advice Your-website-here. Also looking for wholesale properties under 60 cents nationwide. So before they even request to add you as a friend they will know you're a website designer for real estate industry and an investor - "PERFECT". This will make you have a group of friends in your industry or your clients. (HOT TIP) you can use 236 letters-symbols in the text box and spaces don't count. Use spacing so people can read at a glance (less is more).

3. For maximum social marketing exposure, Show all your websites, twitter accounts, linked in, YouTube channels etc. on your profile page on Facebook for social marketing exposure. I see more websites never seen because they just don't know how to show them and it's easy as 2 clicks. Click info box on your profile page next to the wall box find the area that says CONTACT INFORMATION click edit. Add all web and social marketing sites in the WEBSITE box like this:

Your Blog

Your Business Website

Your Linked In

your-twitter-name-here

youtube.com/user/your channel

your facebook fan page

Then just click save. (HOT TIP) This is where everyone misses out go to the information box on the left of the profile page above were your friends pictures are shown click the pencil on the top right of the INFORMATION box and check the website box then your website will appear. (HOT TIP) use as many as you have because everyone will have a preference to follow like some love twitter and some love YouTube etc so give them an option.

4.Social Marketing is best when you show you're a real person instead of a stiff business man, web 2.0 is all about the social. So in the INFO BOX get extensive and show your interest from books, hobbies to education this gives options for commonalities with new friends, we do businesses with people we like and know. If you open your Facebook Info Box it would be easy to go back and forth line by line so you don't miss anything. Remember, the information you enter in this section is used as keywords when people do searches on Facebook.

* Basic Information

a. Sex: male or female (they better know by the picture - no business logo for your picture)

b. Birthday: You only have to show the day not year in the options

c. Home Town: Great to see where you came from

d. Current City: Where you live now

e. Relationship Status: Looking For: always check networking, leave dating out of your business if you're single then best to leave it blank. If your married great put it in, it shows stability. I also don't add (my family) because it's too personal. (HOT TIP) I would recommend if your spouse or brother was your partner in business then show them, by entering a name they will give you the option to add from your friends that are in your Facebook and this will give a link on the profile page to your partner's Facebook profile.

f. Politics and Religion: I leave blank just because you can close some doors with certain views but if you feel compelled to put yours in then great. Especially fill it in if your niche is religion or politics because searches on Facebook will find you.

*Personal Information

a. Activities: Put all your activities in using the drop down menu when you have an option, this will allow all Facebook members to find you searching the activities, the same goes for all the boxes in the personal info.

b. Interest: This is a great area to state every business interest; they will be searched on Facebook for example: Home Loans, Mortgage Reduction Programs if an individual wants to search for these then they should be found on the on Facebook and they will add you as a friend because they have commonalities or they are interested in the subject.

c. Favorite Music: Show what you like but you might be searched and added as a fan of a group and that might not be your area of expertise you want to attract, so limit entries.

d. Favorite TV Shows: You can get category specific like if you're an investor maybe "Flip that House".

e. Favorite Movies: I just put generalities like comedies, action or romance. Specifics keep you in searches on Facebook because if you put Star Trek then you might have Trekkies finding you, so unless you're running Trekkie conventions or have Spock ears on now and then leave it out.

f. Favorite Books: This is a great opportunity to show your niche with books in your subject like "Rich Dad Poor Dad" if you're an investor.

g. Favorite Quotations: Use some good one's in your field if you need some help, (HOT TIP) Search Google "quotations in your niche".

h. About Me: This is the best place to tell all about yourself and your passion for your niche. Spend some good time putting together a great paragraph and then let someone who knows you edit it for you. This may be uncomfortable, but it is very effective. Use spaces if you have more then 2 sentences because it's easier to read, because Facebook text is in small writing.

*Contact Information

a. Emails: I use a secondary email, because I attract friends that are interested in what I do, I never have been spammed and have only had great emails with real inquiries (this is the power of social marketing strategies). Also Facebook has a security lock that doesn't let you paste and copy emails from the profile. Use the lock drag down to choose who see's the email, you can see this to the right; I recommend and use only friends.

b. IM Screen Name(s): I leave blank, I can chat right on Facebook and if I need to give one I can through an email.

c. Mobil: I use a second line and only get real calls from real clients "Cool" and use only friends on the setting.

d. Address: I leave blank but if you had a brick and mortar store front put it in.

e. Websites: Add Business sites, social Marketing like Twitter, Linked In, Your Personal Facebook Fan pages and Blogs.

*Education and Work

a. College: Add all your colleges your alumni will find you and do business with you and seldom will a rivalry college sway a customer.

b. High School: Add your school

c. Employer: This is sometimes the only way to find out what someone does on Facebook and this is why all that I showed you has painted a picture of who you are and what you do even before you get here. If you own your own business put it in or your employer.

d. Position: CEO Etc.

e. Time Period: When you started at or created the company

f. Location: The location especially if you have a store front

g. Description: Add everything your company does or you personally do also.

5. Groups and Pages - I will get extensive in future post (HOT TIP) so subscribe to mikeb360 the blog post will get thousands of niche clients and partners coming to you using my methods. But for now just add some groups and fan pages in your niche it will show your true interest.

In summary, setting up your Facebook profile is very important to get like-minded individuals and clients that you want to attract as well as keep away the ones that you are not going to add to your contacts on Facebook. Take time to go line for line and use this as a reference guide. In a future post I will show the power of the largest picture data base in the world on Facebook and how to make it work to your advantage and many more topics to optimize your Facebook Contact Cash Machine.




Social marketing to bring clients and like minded individuals to you in the masses check out the blog post for more info and subscribe to http://mikeb360.com

Michael Brandt is a real estate professional helping people for 15 years. Giving options that home owners and commercial owners that thought they had no options negotiating loans to reasonable payments and lowering principle http://familygroupfinancialusa.com. Helping investors put all the pieces together and creating wealth that will last for generations. Giving back is the goal with healing centers non-profit nationwide.



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A Beginners Guide to: Using Facebook for Social Media Marketing


Welcome to this beginner's guide to setting up FaceBook for Social Media Marketing. In this article, I'll illustrate how a beginner can set up Facebook to raise the profile of their organisation. I assume you already know how to use a computer, connect to the Internet, and use a browser.

Introduction

Unless you've been living on a desert island for the past decade, you'll have heard of Facebook. It's used by millions of people the World over and it's a great way to connect with others.

This fact has not been lost on Marketers and Advertisers and they've moved to Facebook in their droves. Social Media Marketing, as it's become known, is a hot topic. Do it right and your organisation will benefit massively. Do it wrong and you'll disappear off the site like you never even existed.

What is Facebook?

Before talking about how to use Facebook for Social Media Marketing (SMM), it's important to take a moment to clearly understand what Facebook is. Facebook is an Internet based social networking application accessed via an Internet browser. The important element here is that it's for social networking. It's not designed for marketing or advertising (unless you want to pay Facebook to carry an ad for you). Abuse this fundamental viewpoint at your peril.

Everyone that joins Facebook MUST create a profile. It can be a Business Profile or a Personal Profile but you are only allowed one profile.

Creating multiple profiles is a violation of Facebook's Terms of Use and can result in all of your accounts being terminated.

I emphasise the above statement because it's really important. If you spend some time carefully crafting your online persona, it can be devastating to have it all taken away.

Business Profile or Personal Profile?

Facebook has only two primary profile types. A Business Profile or a Personal Profile. The personal profile gives you full access to all the features in Facebook. The business profile gives you access to administer your Pages and ad campaigns only. This is from the Facebook FAQ:

Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts.

Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer.

In addition, business accounts cannot be found in search and cannot send or receive friend requests.

Deciding upon whether to create a Business or Personal profile is a big topic on it's own. But, in short: If you intend to do Social Media Marketing, I strongly urge you to create a personal profile.

Security

Now you've created a personal profile. the very first thing you'll want to do is to check your Privacy Settings by selecting Account > Privacy Settings from the menu at the top right of the Facebook page. Take some time to work through these options before you start to use Facebook.

For example, one of the default settings is that your Family and Relationships are public. I'd suggest that you might want to limit this to friends only.

As another example, you may well want to keep some of your contact information, ie: your home phone number, private.

Completing Your Personal Profile

Once you've created your personal profile, Facebook gives you lots of hints on how to complete your personal information. Most of it is great advice and well worth following. Remember, what you're trying to do is setup your online persona. It will reflect you and your business. Let this guide your actions as you add information and photos.

Your aim is to have as complete a profile as possible so that your own friends will recognize you and will befriend you on Facebook. You'll also want your profile to be engaging enough so that you can make new friends online.

Adding Friends

Once your profile is ready, it's time to add some friends with whom you can communicate. Again, Facebook helps by offering to search through your eMail, Instant Messenger, Skype and other accounts to create a prospective friends list. Select 'Find Friends' from the menu at the top right of the Facebook page, next to the Account menu option you selected earlier.

You'll be presented with a list of contacts that also have accounts on Facebook and you can choose who you'd like to add to your friends list.

Adding current friends is the best way to get started with Facebook. Later, I'll show you how to add other friends.

The Wall and the News Feed

Facebook can be confusing at first so for now, I advise that you limit yourself to two main views when using it, the Wall and the News Feed.


The Wall. When someone first visits your Facebook page (or you visit theirs), the default view is the Wall. The Wall is a place to post and share content with your friends. The visibility of the items posted depends upon your Privacy Settings (see above, under Security).

News Feed. The News Feed is a constantly changing list of stories from friends and Pages (more later) that you follow on Facebook. It's only visible to you.

To get to your News Feed, choose the 'Home' menu option at the top right of your Facebook page.

To get to your Wall, choose 'Profile' from the menu at the top right of your Facebook page and then select 'Wall' from the menu at the top left of the page, just under your profile picture.

Using Facebook

Now you've set it all up, I suggest using Facebook for a while and getting used to it. Start some conversations and join in others. Write on peoples Wall or comment on what they've said. For now, it's not so important what you say (but remember that this is your online persona for you and your business so do apply caution) but it is important that you get some practice using Facebook.

And so, to Business...

Now that you've got to grips with the basics, it's time to create a Page for your business. To do this, go to your 'News Feed' page and select 'Pages' from the menu on the left side of the page. If you can't see that menu option, click on the 'More' button and it should then appear.

You should now see a button titled 'Create Page'. Click on that and then follow the simple directions.

The team at Facebook have written a number of documents that will help you create your Page. You can download the manual on creating Pages or visit facebook.com/FacebookPages#%21/FacebookPages?sk=app_7146470109 and follow a number of useful links from there.

Your Business Page

Once your page is created, visit it and you'll see a series of steps to get you started. At the top of the list is a button to 'Suggest to friends'. This is where setting up a personal profile (as opposed to a business profile) really helps you. Basically, Facebook will send an invite to any of your friends that you select, asking them to 'Like' your page. This is important because once you have 25 'Likes', you can get a custom URL for your Page that is then easier to find, pass on to others and even use on your business stationery.

Why is a Business Page Important?

The primary reason for creating a business Page is to separate your business life from your personal life. Many business users don't like to mix their personal and business life. While they may be very happy to share some information with friends and family, they may not want that same information made known to their business contacts.

Once you've created a business page, you can invite your business contacts to 'Like' your business page and communicate with them there. This way, you can enforce a separation between you the person, and your business.

Note also that you can add other users as administrators on the business page thus reinforcing the fact that the business Page is a separate entity from individual users.

If Facebook is for Social Networking, How Can I do Marketing?

Earlier, I said that Facebook is a social networking site and that you should abuse this notion at your peril. What I meant by this was that users do not log on to Facebook to suffer interminable advertising messages or to be marketed at. They come online to socialise. If you try and push your business on them, they will desert you.

But, with over 500 million active users on Facebook, there's a very good chance that some of them will be interested in what you have to offer. The 'trick' is to find who those users are, engage with them, provide them with content of value and then promote your product in the right way. I've come across a great phrase that sets the standard for how to do that via Social Media Marketing:

Seduce, don't molest.

However, the topic of actually doing Social Media Marketing on Facebook is large enough to warrant a whole series of articles on its own so I'll cover that in future articles.




About the Author

Derek Davidson runs WebGate International a UK based company that provide Gold Service website hosting Sign Up for GREAT articles on doing business on the web and Social Media Marketing.

(c) Copyright - Derek Davidson. All Rights Reserved Worldwide.



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Make Money While Social Networking - New Facebook Marketplace Guide


Facebook first introduced the Marketplace application in mid 2007 as a way for people to post classified listings on the site. Now Facebook has launched its new, updated Marketplace. This time the Marketplace is powered by a company with a funny name, Oodle. Despite the name they are a big online classifieds company founded by former Excite and eBay executives. Oodle has built a completely new version of the Marketplace focused on giving people a place to buy, sell or give things away to the people they know.

This Facebook Marketplace Guide is a practical Step-By-Step Guide for all of you who want to learn how to sell your items effectively on the new Facebook Marketplace. Using the Facebook Marketplace you can sell, give away, buy, ask or search for anything you want. You can also use the Marketplace to support your favourite charities by selling your unwanted goods for a good cause. Additionally, you can see what your friends are buying and/or selling.

Facebook users can post their Marketplace listings free of charge. Your listings will be viewable to millions of Facebook Marketplace users worldwide. If you have previously used the old Facebook Marketplace, you should see it bookmarked in the lower left hand corner of your monitor. And, if you had active listings in the old Marketplace, you should be given the option to transfer them to the new Facebook Marketplace. If you have not used the Facebook Marketplace application before, you can find it here: Facebook.com/marketplace.

Ok, let's get down to business. As I mentioned, this is a

Step-By-Step Guide how to sell in the Facebook Marketplace effectively

So, here we go:

Step 1 - Take a Photo

Grab your digital camera and take a nice close-up picture of the item that you wish to sell. It is best to shoot against a light, solid background. Transfer your photo to your computer as a JPG-file. If your item is something that can't be presented with a photo, don't worry, you can still get it listed.

Step 2 - Log On

Log on to your Facebook account and fire up the Marketplace application. Just click the Applications menu in the lower left hand corner of your screen and choose Marketplace. You are greeted with the Marketplace welcome screen.

You have four main options at your disposal:


Sell It
Sell for a Cause
Give It Away and
Ask for It

In this guide we are concentrating on the Selling-for-Money side of things, so you may leave the screen as it is and write a short description of your item in the box where it says "Sell something to make extra cash." When you click the box it will change into "Yourname" is selling. Write your main headline for the listing here. After writing your headline description, click the blue Post-button.

Step 3 - Write Your Advertisement

After you have written your headline for the listing you are presented with a new screen with more options related to your listing. Write a punch line type of a description in the box "Why are you selling it". You could write "I need money to buy more stuff." but, even though it might be the case, I don't think it would get your listing noticed. Consider this space as your sub headline for the ad. Write this description like you were working in an advertising company. Or, if you feel more conservative, just describe your item as funky as possible. You have two lines to hit the point.

Next, state your asking price in the Price-box. You know what its worth.

Write your location. This is a must. Just write in your city.

Choose a category for your item. At the time of writing this book, there are only the following 13 categories available:


Baby & Kid Stuff
Books & Magazines
Cars & Vehicles
Clothes & Accessories
Collectibles
Computers & Accessories
Electronics
Furniture
Home and Garden
Musical Instruments
Sporting Goods, Bicycles & Equipment
Tickets
Everything Else

If you can't find a suitable category for your item, you can always choose Everything Else, however it is not a very good category to be listed under.

In the next box you can provide a wider description of your item. Here you have more room than just two lines. Describe your item with as much detail as you can. You know, size, colour, condition,.. those sort of things. But, don't stress yourself too much with this; you can always change it later. Once you have created the best advertising text ever, hit the Browse-button to locate your photo from your computer, USB stick or where ever you think you saved it in Step 1. Yes, I know, I can never find my images either. Don't panic though, you have time to locate it; the screen isn't going anywhere.

You found it? Good! Actually, you can upload two photos if you wish. For instance if you are selling a book, it is a good idea to upload both front and back covers. You can upload even more images later on, but for the sake of this exercise, one is enough.

Tick the Terms of Use-box and click the Submit-button.

Step 4 - Rather Unnecessary Step

The next screen has your details on it and your only option is to click the Continue-button. I really don't know why this screen exists, but since it does all we can do is click the button.

Step 5 - Publishing

Next you will get a screen asking if you want to publish this listing in your own Facebook profile. This is a good idea. You will get a choice for a Full, Short or a One Line description. I would recommend you'd choose the Short-option. You may tick the Always do this for Marketplace-box if you wish to use this same option every time you list something. So, if you wish to publish this listing on your profile, click the Publish-button, but if you only want it to appear in the Facebook Marketplace, choose the No, Thanks-button.

Step 6 - Promotion

This step is your first chance to advertise your new listing. This is also a good idea. You can Recruit Friends to Promote your Listing in their News Feed. You can add up to 5 of your friends by clicking on their pictures. You can also choose them by writing their names in the Find Friends-box. Once you have chosen your friends who might be interested in promoting your listing, click the Send Request-button; or if you don't want to bother your friends this time, choose Skip.

Step 7 - Personal Marketing Message

You will be presented a confirmation screen with your details. You can add a personal message to this post by clicking the blue Add Personal Message-hotlink. If you don't want to add your personal message, just click the Send-button. You also can cancel this message altogether by clicking Cancel.

Step 8 - Done!

Congratulations! You have listed your first item on the Facebook Marketplace. Listings take approximately 30 minutes to be included in the search index.

You will be presented with the screen titled "Manage My Listing: Active". Here you can review your listing and, if you wish to make any changes click the Edit Details-hotlink in the light green bar. You can also delete your listing as well as promote your listing with a Facebook Ad. I will not get into details how to produce Facebook Ads in this book. That topic, among many other good ones, will be fully covered in my Facebook Advertising Guide.

That's it, you've done it! Good work! Thank you for reading so far.

Additional, Good to Know Stuff:

Editing Your Listing

You can easily edit your listings after you have published them. Just click the Edit Details-hotlink on the screen mentioned in the Manage My Listing -page, and you will get pretty much the same screen as when you were writing the listing in the first place. You can change every detail of your listing here as well as upload more images if you wish. It is a good idea to show as many images as you can.

After you have made your changes in this panel click the Submit-button to get your listing updated. You will again be presented with a useless confirmation screen as seen. Just ignore it, and click the Continue-button.

Next, you will be asked if you wish to publish this updated listing on your Facebook profile as in Step 6. You may choose to publish again, or you may just click the No, Thanks-button.

Finally, you will see your updated listing on the "Manage My Listing"- screen.

Managing Your Facebook Marketplace Listings

You can easily manage all of your Facebook Marketplace listings in one convenient location. If you click the My Listings-hotlink in the Marketplace menu, you will see your current listings. This is your place to manage all your listings. You can add more listings, edit them and after you have sold your items you can delete them.

As I mentioned earlier, you can also sell your items for a cause or you can give them away for free (don't know why, but you can). You can also find something you need for yourself. These functions are not covered in this book, but I'm sure you'll manage them with the principles covered here.

Ok, I hope you enjoyed this Facebook Marketplace Guide. I wish you luck in selling your stuff through Facebook. I sold my first item, an awesome Jimi Hendrix Wah-Wah guitar pedal in just 3 days.

Best regards,




Kris Olin, MscBa, marketing

This Facebook Marketplace Guide is also available as a fully illustrated PDF-version

You can download it FREE: http://www.facebook-advertising-marketing.com

Kris Olin is a Web Designer from Brisbane, Australia specialised in Web 2.0, SEO, Digital Publishing, Social Media Marketing and Internet Promotion Strategies. Kris also does company consultations, training and provides website hosting solutions. Website: http://www.krisolin.com



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Monday, 4 July 2011

Social Media Marketing - The 10 Social Media Laws of Facebook


Where have YOU been?

Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.

It is called "Facebook" and over 175 million people are active on this site.

Ok- I know that you may be asking," A LAW about Facebook?" Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.

It is the same for Facebook.

Lets cover them briefly:

1) The Law of Visibility on Facebook.

You MUST be visible on Facebook of you are going to get your message out. You must spend time on Facebook and get to know people. You must put yourself together a "Facebook blueprint" and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the 'Visibility Zone" on Facebook, and on the radar as far as people on Facebook. Be SEEN and be THERE on a daily basis.

2) The Law of the Powerful Facebook Profile.

Why would people want to get to know you? One of the first things they check out is your Facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?

Powerful Facebook profiles are NOT based on what is said in your profile- but what it DOES.

Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.

3) The Law of the Facebook WALL.

You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a Facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don't stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on Facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook. Use it often and wisely.

4) The Law of Your Facebook Network.

You are part of a local Facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?

Click on "settings" and then click on "network." You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.

5) The Law of the Facebook Notifications.

This is an overlooked and rarely talked about utility. Notifications are part of your "Facebook email system." Go to "email" at the top of your Facebook profile page, and then click on "notifications."This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the Facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on Facebook. The notifications are GOLD and is a prospecting Vault of Leads. And make sure you stay CONNECTED to them.

6) The Law of Facebook Link Love.

The Link application on Facebook is a HOT commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people's LINK and givem some LOVE. Do NOT just send out your own links. Let others do that. Find interesting links of others and send them out.

WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people's links on Facebook, they will start sending out YOUR links. Been there done that.

7) The Law of Facebook Groups.

Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? Here are a few reasons: EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. INCREASE YOUR REACH.Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group - then on a profile page.

Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest.

8) The Law of Facebook Events.

Attend events. Attend more Events. And then attend many MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 Facebook events every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under "Upcoming"-these are the events that are upcoming. There is one unique twist: You have birthdays under the "upcoming" tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT'always leave a RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.

Event UP! This will do you well on Facebook. Put the term "events" in the search box, and it will find every event that is going on in your network of friends. It is a GOLD MINE of new possibilties of business. Become a master of events!

9) The Law of Facebook Multimedia- Videos and Photos.

People LOVE photos and videos. They are the most looked at and watched pages on Facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the Facebook news feed, but also will allow you to "tag" others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Not isn't THAT cool? It is called EXPOSURE!

10) The Law of the Facebook NEWS FEED.

This is the big kahuna of Exposure on Facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the "featured" part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person's message on the Facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on Facebook.

Yes, you need to establish relationships, and build community. But if you are going to MARKET on Facebook-then you need to at least get a guideline of what and how to do it. The 10 Social Media Laws of Facebook hopefully gave you some idea in your social media marketing.

blessings...Doug Firebaugh




Doug Firebaugh is one of theTop Social Media strategists, MLM, Network Marketing Home Business Trainers, Speakers and Authors in the world. A Million people a month read his training letter.He has helped over 10,000 people worldwide earn in excess of 50,000 a year. He wants to help you do the same. You can subscribe to his FR-ee training letter -which includes 3 FR-ee gifts just for subscribing at http://www.passionfire.com - plus FREE ebook



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Social Media Start-Up Kit Series Part One: Facebook


With 2011 approaching, I wanted to reach out to small business owners looking to ramp up social media efforts for the New Year. This is part one of a four part social media start-up package series. This series will particularly help you if you've a) heard about social media but don't know how it can benefit your business or b) have invested some time and money into social media, but haven't seen any results.

My goal is to help the small business owner, move from curiosity and exploration in the social media realm to results and value. In part one of this series, I am going to cover Facebook, but stay tuned parts two, three, and four on Twitter, LinkedIn, and blogging.

FACEBOOK

Why

For a small business, there are few excuses not to have a Facebook Page. Over 500 million people have Facebook and 250,000 more join each day. It helps small business build brand awareness. Facebook can provide your business with real time feedback. It's the fastest way to communicate with many customers at once. You can track the effectiveness of your Facebook efforts. And it's free to set up a Fan Page.

How to for Beginners (skip this section if your business already has a Facebook Fan Page)

If you're not on Facebook, you need to first create a personal profile. You can do that by going to Facebook and filling in your name, email, password, gender, birthday, and all of the other required information. It's good to add a picture too so that people identify you and "add you as a friend".

Once you've set up your profile, you can create a page for your business called a Fan Page. You can do so by clicking on "Ads and Pages" which can be found on the left hand side of your Facebook Home Page.

Then click "+Create Page". This will prompt you to create a "Community Page" or "Official Page". If you're a small business owner, click the "Local business" button under the "Official Page" section and enter the name of your business where it says "Page name:". Check the box that says you are the official representative of the page and click "Create Official Page". Finally, verify it's the official page by clicking "create page," and then, in less than five minutes you've created a Facebook Page for your business.

Then click on the "Info" tab near the top of the screen, and click "edit information." This will prompt you to enter your company's "basic info," "detailed info," and "contact info".

Once you've finished filling out that information, click on the box to the left that says "Write Something About (YOUR BUSINESS)". In this section write a good, short description of your business and provide a link to your website and any other relevant sites (blog, twitter, etc.). If you'd like to edit what you wrote, click the pencil button in the upper right corner.

I would then recommend posting a few status updates. Spread them out over a few days, and provide useful information such as good links to relevant articles. Also add company photos of your products, services, and team.

The purpose for doing this before reaching out to people to "like" your page is so that people get a feel for the type of content you will provide on the page. If you have a relatively blank Facebook Page, people may not click the "like" button when they are invited to join it.

Complete your Facebook Fan Page by following the next steps as prompted by Facebook. Add your logo to your profile by clicking "Upload an Image" and then "Browse." Finally, you can invite your friends on Facebook to "like" your page by clicking the button that says "suggest to friends" on the upper left hand side of your page, underneath the logo.

And there you have it. If you've completed these steps, you've got a solid page with a good amount of people that "like" the page.

How to Grow Your Reach for Intermediate/Advanced Facebook Users

For business owners that have a Facebook Page set up, here are some tips and applications that can help grow your reach:

1. Import contacts from your email list.

You can do so from your Facebook home page. Find the "Get Connected" section on the right hand side of your profile. Click on "Find Your Friends" underneath where it says "Who's On Facebook?" This will bring you to a "Find Friends" page where you are prompted to add your email service provider. If your domain is yourbusinessname.com and you use Microsoft Outlook, choose "other email service" and click on the small link that says "File Importer". Then click on "Find my Windows Contacts" when prompted, and click "run" or "allow" when the security message appears. This will bring up a list of all of your contacts in Outlook that you are not friends with on Facebook.

After you've added friends from your email provider, Facebook prompts you to invite other contacts you have that are not on Facebook to join Facebook. I wouldn't recommend inviting everyone because a lot of those will be email addresses of people that are not linked to their Facebook account. In other words, they probably have Facebook, but are using a different email address with the account. If you go through each name and find people that you aren't friends with on Facebook, type their name into Facebook and see if they come up. If they do, add them as a friend instead of bombarding them with email.

Keep in mind that adding these people as friends won't necessarily motivate them to "like" your Fan Page. After you've added your email contacts, go back to your Fan Page, click the "suggest to friends" option, and choose the people that you think would like to be your fans.

2. Create a welcome tab and other compelling visuals using Static FBML.

Standard Facebook Pages come with the "Wall," "Info," "Photos," "Reviews," and "Video" tabs automatically. These are good to start, but there are plenty of other applications that can help reach and engage people. One of the most pervasive applications that is useful for every business is Static FBML. This application creates a new tab for your Facebook Page where you can upload compelling graphics. One of the first graphics you should make is a welcome tab that encourages people on your page to click the "like" button. If you'd like step by step instructions on how to create a welcome tab and other graphics using Static FMBL, check out our previous post "How to Create a Facebook Tab with Static FBML".

3. Measure the quality of your posts with Facebook Analytics.

With Facebook Analytics, you can track the number of impressions per post, daily "likes" over time, monthly active users, daily comments, and other metrics right on Facebook. If you'd like to learn how to do so, check out my previous post "How to Measure the Effectiveness of Your Facebook Posts".

4. Put the Facebook Icon on Your Marketing Materials.

Place the Facebook logo on your homepage, email signature, newsletter, LinkedIn profile, business cards, and other print materials. Also include a call to action on each to "like" your page on Facebook for deals, tips, articles, photos, updates, etc.

5. Advertise on Facebook.

Facebook offers more targeted advertising than traditional outlets. Facebook enables you to target individual people of a specific location, age, gender, interest, education level, birthday, relationship status, workplace, and even connections of your friends. If your business has an advertising budget, consider investing in highly targeted Facebook ads, track your success, and use these highly effective tips http://blog.wildfireapp.com/2010/10/19/18-highly-effective-tips-to-grow-your-fans-via-facebook-ads/ to maximize results.

6. Download Roominate's The First Step to Social Media Success.

This will hone your value offering to your customers and help you determine useful content for your Facebook Page.




Go to http://www.roominatemarketing.com/ and fill out the form in the bottom left corner for this useful resource.



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Saturday, 25 June 2011

StumbleThis.net Social Bookmarking Website Launched


StumbleThis.net Social Bookmarking websiteA new site has been launched to help online businesses build backlinks, save and share social bookmarks, and increase website traffic.



StumbleThis.net is a new social bookmarking website designed to provide business owners with a place to save and share their favorite web links. Joining the StumbleThis.net community of authors will allow you to take advantage of all of the following fantastic features:



  • Submit your own stories

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  • Join and create interest groups

  • Share stories with groups and friends

  • Save stories to your personal profile

  • View your voting and comment activity from your profile


Joining StumbleThis.net is absolutely free of charge and so is uploading articles to the site. As a matter of fact, there are no fees of any kind for using the site. So, do yourself a favor and check them out today…


StumbleThis.net Registration…






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