Colorado Internet Marketing Consultant Kevin Yeaman

Internet Marketing consists of a variety of marketing methods where the primary objective is to get new business prospects to your sales page, main website home page, or best marketing page which is enhanced through landing page optimization and draw them in to wanting more information and hopefully capture their contact information or get them to request more facts. Our primary internet marketing consultant specialty is Colorado SEO search engine optimization marketing. Ultimately you are probably going to try a variety of internet marketing strategies before you finally settle on what’s right for your business that delivers the most bang for the buck or return on investment.

Internet Marketing Consultants Services

Some of the most common internet marketing services that Internet Marketing Consultants sell are:

Email Marketing – email marketing where you send messages to a qualified opt-in list of prospects to subscribe to your newsletter or regular news postings.

Pay Per Click Advertising – Another type of internet marketing is to buy advertising on search engines which is called pay per click advertising where you pay a certain amount of cost or dollars for click troughs when clicking on your displayed advertising. The more you pay the higher your ad is positioned on the Google SERP page.

Banner Advertising – Banner advertising is a type of internet display advertising where you create a banner ad to display on related content which can lead to qualified leads plus you pay the host for getting the visitor to click through to your page. Banner advertising is commonly used in Affiliate marketing advertising.

Affiliate Marketing – In Affiliate Marketing there is a network of sites that pay each other for referring targeted traffic for specific types of call to action steps taken by the online customer. It can also include various types of Social Media Marketing indeed with sites such as Linked In, Facebook, and Twitter garnering significant marketing potential.

Social Media Marketing or Social Media Optimization – Social media marketing on any one of hundreds of sites can bring traffic to your main target website if done correctly.

Video Marketing – An example of video marketing can be from Googles’ Youtube site.

Digital Marketing – This is a broad term much like internet marketing. Additional types of internet marketing or digital marketing services include all types of permission marketing where you agree to be marketed to from your opt-in confirmations from your personal email account.

Local Search Marketing – Local Search Marketing in your local geographical community would use different internet marketing strategies for competing in your immediate geographical area versus competing globally for keyword rankings or competing in the United States of American only for instance.

Final Word = Search Engine Optimization = Best Internet Marketing Method IMHO

We have tried them all and found that focusing upon a primary business website and investing in it to become a focal point of your periphery marketing efforts delivers the best return on investment in the long term where search engine optimization is used to build up the main site into an authoritative site in its chosen keyword query space. There are advantages and disadvantages of search engine optimization SEO which should be considered before making your final choice for your internet marketing consultant strategy.