Online Reputation Management Advice

Good news travels fast; bad news travels faster. Recent spurt in cases of rampant, and sometimes baseless, negative online publicity has affected brand image of many companies. In 2005, a single post by a blogger criticizing Dell’s support services pulled down the company’s reputation by a couple of notches. The corporate world is waking up to the necessity of playing an active role in online reputation management.

Online Reputation Management involves not only analyzing all that is being written about your brand online but also repairing any damage found and constructing a positive image. A successful ORM campaign should involve public relations and search engine marketing. You have to ensure that good things are being said about you on various websites and these websites get top search engine rankings.

How to monitor/track your online reputation

Regular monitoring of online media will help you keep tabs on your public perception. It will also alert you in cases of copyright violations, competitor smear campaigns, domain squatting, etc.

There are many online tools you can use to keep one step ahead and take immediate action. Google Alerts is the most popular monitoring tools that will track and inform you if your brand name comes up in news, feeds, videos, blogs and web results. There are blog-specific search tools like Technorati and Feedster. Twitter Search and Social Mention can also help you catch the buzz about you in social networking sites.

How to repair your online reputation

With the growth of user-generated media like blogs, Tweets and Yelps, the chances of creating negative publicity have also increased. The first step towards tackling negative comments is to create your real presence in popular consumer-generated websites.  Responding to your critics on these sites will build trust around your brand. In cases of inaccurate projections, you can request the comment authors to pull down their posts by giving substantial evidence.

Press releases can be posted on popular press release submission sites. Expert articles pertaining to your industry can be submitted to reputed sites with back-link to your website.

You can also buy domains with your brand name (for example if your company is called blush, blush.com, blush.net or blushsucks.com are some domain names you can book) to prevent people with malicious intent misusing them against you.

Not to keep picking on Dell (I’m using a Dell computer right now), but here is a negative site that could have been snagged to prevent bad publicity: http://www.ihatedell.net/.

Sometimes, repair can be a long-drawn exhaustive process. Companies often use search engine optimization techniques to push down negative websites and increase the visibility of websites with positive content.

How to improve your online reputation

An important step in improving online reputation is creation of positive sentiments through various content platforms. This means you have to fully use your online assets. Start by optimizing your corporate website so that it gets top search engine rankings.

Leverage your relationship with your partners to include information about your company on their websites. Set up and maintain blogs that highlight your products, customer testimonials, services and company-related news. This idea involves grabbing as many of the search engine results as possible on the first page of search results. Using high ranking partners will help tremendously.

A proactive online reputation management initiative goes a long way in helping people and companies. It’s one of the best tools to gather useful feedback from customers. In cases of complaints, it gives companies a chance to take early action and prevents build up of a sudden crisis. Above all, what makes ORM a critical business strategy is the role it can play to influence a rapidly growing force called the online media.

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Website Optimization Company in Littleton Provides Marketing Services

Littleton SEO Provides Website Optimization Services

Based upon our eight years of marketing on the internet our Littleton SEO Consulting experts have concluded that using a website optimization service or local website optimization company provides the highest payback and marketing return on investment as compared to other traditional marketing strategies such as print advertising or radio advertising.  Early on in our traditional marketing research it was determined that as more people turned to digital services to receive and discover what they’re looking for that having a high-performance website created by a website optimization firm can begin making a positive marketing impact in picking up new business in as little as three to four months due to engaging top search engine optimization talent using White Hat SEO to develop a site that can surpass online competition using online marketing through SEO Services that are proven to keep moving your site forward as it gets found through natural search engine optimization methodologies versus through search engine advertising programs such as pay per click or banner advertising.  Working with the right marketing services company makes all the difference in the world when it comes to competing for new business and clientele.  Contact us to learn about all the available Colorado Search Engine Optimization services that can help your site progress online.

Local Website Optimization Service Performs Affordable SEO Services

Our Littleton SEO Expert Consulting Company has been in business since 2004 optimizing websites and competing on the internet.  It’s best to work with a website optimization company like ours that has reverse engineered thousands of websites in all sorts of business types and industries as it provides a broad-based perspective on exactly what search engine optimization methods companies and SEO Consultant vendors have used on their sites.  We take the best of the best in order to benchmark your site before starting a thorough website audit to identify the exact steps to take along with the strengths and weaknesses to resolve.   From our keyword research we’ll determine your website optimization services niche that we can exploit to get the phone ringing from new business leads while performing an affordable monthly program of website optimization investment that makes sense.  The main Littleton SEO Expert is Kevin Yeaman for the denverseomarketing.com site.

Littleton SEO Company Services at Affordable Prices

Call Kevin for Littleton SEO Consulting Services at 303.501.4944

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Should I Do Business on Facebook?

This is a question I get on a consistent basis and while the answer is often the same, there are some things to consider before making your final decision. Can you do business on Facebook?  Should you be “on” Facebook?  Is Facebook good for my business? The answer is yes and no.

The reason is that Facebook is being viewed as something “new” when in fact, basic business principles should be used to ascertain whether the application can be used to further business objectives or not.  Once we start applying basic business concepts, it quickly becomes apparent whether Facebook is a suitable investment of resources or whether it is a waste of time.  Which it will be is going to depend on your individual business objectives and how well you use the tools around you, in this case Facebook.

First of all, understand what Facebook is – it is not a business tool per se, it is an online social network.  Be clear about this, the primary word here is “social” – bringing your business into these networks is like a car salesman gatecrashing a party with the deal of the day.  Online social networks allow individuals to share information and keep themselves abreast of developments within their social circle, which may be a social circle dedicated purely to family and friends, or may be a circle of contacts which have a common interest or may be a network of business and professional connections.  Primarily, Facebook is a social rather than a business networking tool (for a business online social network look at LinkedIn), and as a business active on the social networks you need to act carefully in order to not upset the indigenous users.

To answer whether Facebook is good for your business, ask yourself whether there are target audiences and interest groups which will help you acquire business?  You may be looking at acquiring business directly by selling to Facebook users themselves, or indirectly, by raising your brand awareness or using the network to provide market feedback on you and your products.  If the answer is yes you can achieve your business objectives of sales, marketing, consumer testing or whatever you have stipulated, then the answer to the original question is still not complete because Facebook is not the only tool available.

There are more online social networking sites than just Facebook; how does Facebook compare to other sites and should you be concentrating on just one site or spreading your efforts across multiple networking sites?

Facebook dominates demographics in the older age ranges, from the early-twenties upwards, and has assumed a dominant role in the amount of time surfers are spending on the internet.  In this regard, Facebook dominates the social networking scene with only comparable competition emanating from MySpace.  MySpace is geared towards the younger age range and has greater emphasis on social media channels such as video, music and has a more pop culture outlook. Facebook is more about sharing life events, photographs, maintaining contact with family members of all age ranges, friends and for reconnecting with lost contacts.  Business circles and connections do exist and are quite popular but Facebook is not primarily established for this and this can lead to some very damaging Facebook mistakes.  For purely professional and business networking, LinkedIn is the leader in this field though the membership numbers are significantly lower than the social networking sites.

To summarize, the real questions which need to be asked are:

1. Are my business objectives served or satisfied by using online social networks?


2. Which specific network will best serve my specific objective?

If you can answer “Yes” to the first question and “Facebook” to the second, then it is obvious that Facebook can help your business.  The issue will then become how you do this in practice, but that is a topic for another article. And while the answer for businesses to be on Facebook is usually no, there are instances where Facebook can help, but your time commitment and social commitment will need to be consistent and creative. So, now do you think you should do business on Facebook?

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Denver SEO Services Deliver Website Marketing Success

What Denver SEO Services Are Critical For Website Marketing Success?

Once you’ve decided to take the Denver SEO Services plunge it’s time to get busy and deliver SEO Services that make the most difference and give you additional operating leverage at affordable SEO Services Pricing rates.   First thing on the list is keyword research which is needed in order to discover and identify just the exact keyword phrases that deliver the kind of traffic you want plus provide a good chance of ranking for.  The next step in Denver SEO Services is to discuss on the telephone or in person the Professional SEO Services that are right for your budget and time frame depending upon your overall SEO Project objectives and time frame.  Examples of some of the Affordable SEO Services we’ll talk about next are items such as link building and SEO Copy writing Services that improve your website content for readability and authoritative web content achievement.   Next we’ll discuss the elements of a custom-designed SEO Optimization Service plan that can increase website traffic through Organic SEO Services which is the heart and soul of search engine optimization.  Usually several internal web pages will need to be redesigned by your web design company based upon our recommendations in order to realize the full advantage of exactly what a professional SEO service company can provide.

Expert SEO Services Are Worth the Investment

What’s your future marketing strategy?  By implementing Expert SEO Services this month or this year in a calculated or systematized manner you can expect your future marketing strategy to pay off because the investment in your Expert SEO Services Web Marketing actions is permanent and stays on the site, versus other types of temporary marketing strategies such as pay-per-click advertising or radio advertising which disappears into thin air.  Think of it this way, all of the websites ahead of yours in the search engines have done the necessary hard work, put in the necessary time and brain damage, and hired professional SEO Services talent to legitimately earn their way up and achieve higher rankings based upon the Google algorithms, and now it’s your turn to make these same important business decisions to implement search engine optimization services if you expect to get organic search rankings site visits in the future.   By having your website ranked near the top of the organic search engine rankings with the assistance of our Colorado SEO Company Consultants you automatically end up with more trust from people coming across your website as they realize you’ve made it successfully through the Google website ranking process.

Highest Value Denver SEO Services Provider and SEO Firm

Some of the most critical Denver SEO Services Provider actions that we implement for our clients include blog creation services which opens up a whole new area for achieving the highest value positions.  Blog Creation and learning how to write a blog when first starting a blog can leverage your time and effort due to the incredible marketing benefits of blogs.  This is one of the most powerful Denver SEO Services we offer and the majority of our clientele take full advantage of this as one of our professional SEO services as we work together as a team to create compelling content in their web product.

Denver SEO Services Company in Denver Colorado

Call Denver SEO Services Consultant & Colorado Web Marketing Expert Kevin Yeaman at 303.501.4944

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Colorado Search Engine Optimization Companies Solve Problems

Local SEO Consultant Company Solves Website Performance Problems

Every webmaster wants their business website performance to continually improve.  The challenge for local Colorado Search Engine Optimization Companies is to provide the crucial professional SEO consultant services that improve the website performance in the search engines as well as when actual human searchers discover the site, plus deliver as many professional SEO company services at Affordable SEO Rates and prices representing the best overall value.  Colorado has a notable selection off fine search engine optimization companies and vendors to do the right job and provide White Hat SEO consulting and Local SEO Consultant company vendors to serve local businesses.

SEO Consulting Firm Provides Website Optimization Services to Help Websites

In most cases it only takes several hundred bucks a month, for instance, to pay for an SEO Consultant Company to perform link building services to start creating the link profile that can help bring the link juice to your website.   Link Building is only one aspect necessary to help web performance but it’s a necessary component along with creating great web content that is compelling, interesting, relevant, and has sufficient details to cover the subject.  One of the best ways to get great web content is by hiring an SEO Copywriting Company or SEO Marketing Consultant that provides professional copywriting services at affordable rates.  In addition you need website architecture or site construction format that is professional and gets the job done making a professional presentation that looks authoritative yet is efficient and effective as far as leading to your desired call to action steps.  Local businesses will find our Colorado Search Engine Optimization Company easy to work with and capable of always recommending the next productive advice and search engine optimization element with full complement of Denver SEO Services available to solve website problems affecting performance or site visibility.

Problems that Colorado Search Engine Optimization Companies Can Resolve

• Freshness of content and links


• Poorly Optimized Web Pages with Lack of Clear Focus


• Need constant Hyperlinks Updating and Content Updating for Fresh Content


• Lack of Sophisticated SEO Copy Writing Content


• Ineffective Call To Action Steps or Unclear Call to Action


• Poor Website Visibility Such as No XML Site Map


• Poorly Executed Business Plan As Far As Marketing Goals & Marketing Objectives


• Not Enough Link Popularity or Link Diversification of Authoritative Inbound Links


• Lack of SEO Expert Marketing Consultant Recommendations Acceptance


• Confusing Website Design or Bad Website Layout Visually


• Excessive Online Competition Dominating Primary Held Keywords or Primary Keywords


• Website Site Architecture Problems or 404 Page Errors, Forms Malfunctioning etc. when processing data.


• Poorly Performing Web Hosting File Server That’s Being Penalized for Spam Negatively Affecting Operating Performance

Denver Colorado Search Engine Optimization Company Consultant at 303.501.4944

Contact the Local SEO Consultant Company today at 303.501.4944

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The Power of StumbleUpon

I love StumbleUpon and the StumbleUpon Shark. I use it at work (BigOak Stumble Account) and at home. I use it sparingly for any SEO support as the traffic converts poorly in any scenario and the links are not followed by the search engines. But sometimes the large amounts of traffic it can bring will probably be a good thing, if only for branding purposes, for your site. So today my jaw dropped when I gave a page a thumbs up and saw how many visitors it had from StumbleUpon. The page had 2.6 million viewers. To my knowledge that is the largest number of viewers I have seen for a StumbleUpon page. Please feel free to add any you have come across that are larger than this.

Even more amazing is the fact that this traffic seems to be consistent as this site as submitted back in 2007 and I stumbled it today (6/24/2010).

I have attached a screen shot so you can see for yourself. You can click it to see an enlarged version.

I am interested to see if anyone has seen a higher number. Please include the page in your comments.

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Littleton Colorado SEO Company Benefits

Providing Littleton Colorado SEO Consultant Benefits Since 2004

Our Littleton Colorado SEO Company provides many different benefits to help your company market products and services on the internet using our website marketing expert techniques and internet marketing expert consultants.  First and foremost it makes sense to meet in person with potential clients to learn all about their company strengths and weaknesses as well as conducting a SEO website audit and free SEO analysis bring up major online competitive advantages or weaknesses in their website that may affect website marketing efforts.  By delivering professional SEO Consultant services at fair prices we can earn your business as a lifetime customer and earn recommendations and referrals which deliver some of the most legitimate marketing methods available.

We’re very professional at explaining the entire Littleton, Colorado SEO Company evaluation process which, after meeting in person, starts with keyword research services.  Keyword research services are necessary in 100% of the cases and result in greatly expanding the potential keyword ranking universe matching how human beings search in search engines and ultimately getting them to visit your website and increase the amount of qualified leads your site generates depending upon the desired call to action.

SEO Company Benefits include affordable SEO Rates and prices and a flexible schedule depending upon your priorities and search engine optimization companies budget.  Once we mutually agree upon the keyword universe and Colorado Marketing plan objectives we’ll begin applying professional search engine optimization consulting advice in order to get your home page optimized which is by far the most complex and challenging page.  Additional Colorado SEO Company work will be performed on the following website attributes.

• Internal linking structure


• Site Map and Robots.txt file attributes


• Identifying Critical Selling Pages to Optimize


• Performing SEO Link Building Services to Create a diversified link profile


• Installing and creating a company blog hopefully from a WordPress Blog format


• Ensuring your site is search engine friendly


• Setting up a Google Profile for your Colorado Marketing benefits.


• Creating your social media marketing profiles such as Linked In, Twitter, and Facebook pages


• Thoroughly Explaining Web Marketing Benefits

By understanding what’s to be gained from SEO Consultant Benefits you can begin to make the important decisions for your company’s marketing objectives, whether it’s in getting some extra sales coach advice and consulting or increasing your website profile on the internet, or in your social media marketing work done.  Our internet marketing experts in Denver excel in internet marketing methods to bring in more sales leads for your company from the internet.

Littleton Colorado SEO Company and SEO Consultant

 

 

Littleton Colorado SEO Consultant Company

Call Kevin at 303.501.4944

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