Fight the Recession! Why You Should Consider a Career in Sales

Are you concerned about the outlook for your job? Are the prospects for the next 6 months to 1 year looking bright or are you in a sector that is been hit hard by the economic down-turn? Are you about to graduate and not sure where you should focus your job search? Now is the time to seriously look at your career path. As the bleak job news surrounds us and the economy slips further into a recession, there are sectors of the market place which offer continuing opportunities for growth.

Profit Magazine reported "Finding the right sales talent was one of the biggest concerns facing sales organizations today." The Manpower Inc. Annual Talent Shortage Survey reported "hiring sales professionals as a top priority for the past 3 years." Jobfox identified "Sales Representative/Business Development as the most recession proof profession career". Human Resources Development Canada (HRDC) stated "Even with Canada & the US in a recession sales positions will continue to weather the effects better than most other careers. "Sales and marketing workers tend not to lose or leave these jobs.

Clearly, a career in sales is and will continue to be in demand. I am sure you may be thinking; "I could never become a sales person, I'm not....... "(You fill in the blank)! Many sales people never planned to pursue a career in sales. They usually just ended up there due to some turn of fortune. Once they become a successful sales person few would ever consider doing anything else.

Many quickly dismiss a sales career because of some common myths about sales people. I am sure you have heard them but you need to understand that they are not the truth in most cases.

o Sales people have to be able to talk a lot. Top sales people in their fields are not talkers they are listeners. They listen to your needs, your goals, and your problems.

o Sales people are aggressive. Aggression would turn off most buyers. It is more important to be sincere, helpful, empathic, passionate and knowledgeable.

o Sales people lack ethics. Any professional should always put their client's best interest ahead of their own. Trust is essential to building a successful career. It's never worth compromising your integrity.

o You are born a sales person. Was Tiger Woods born a great golfer? Great sales people are the result of hard work, passion, motivation to excellence and most importantly training.

o The internet is going to replace sales people! HRDC said it best; "The increasing use of information technology will likely increase opportunities in sales and marketing,"

Why Consider A Career In Sales?

Why do people pursue a career in sales? Personal satisfaction & growth, freedom from the office, unlimited income potential, financial stability, perks (car allowances, trips, prizes, awards) and you can be an entrepreneur without the usual financial risks associated with self employment.

Are you into career advancement? Did you know that over 85% of today's CEOs, Presidents and senior executives come from a background in sales & marketing?

How many jobs exist where you are truly paid on your performance? When everyone around you is receiving a 1% or 2% cost of living increase or worse losing their jobs due to economic conditions, sales people have been known to go out and make double digit increases in their annual compensation program.

If you want the ability to earn a six figure income then you should seriously consider sales. If you look at the average income for a Canadian you will find that sales people consistently earn well above the average for their age group and education level. According to HRDC, "Business service professionals, including those in marketing, earned well above average for Canadians. Sales, marketing and advertising manager earnings were among the highest for occupations in sales and service."

Whenever I speak to a group of people looking for career advice I always do this quick exercise I call: "So, You Want to Make A Million Dollars. Take your current career annual pay and divide it into $1 million dollars. This will tell you how many years you must work to earn your first million dollars. In sales you can often increase your income by 25, 50 or 100 percent from one year to the next. Your road to a million dollars can be very fast if you are successful.

Would you like to be your own boss? Do you want to take control of your life? Does the idea of financial freedom excite you? Do you have the self discipline to work on your own to achieve your goals? If you answered yes to any of these questions then you are surely a good candidate.

Can You Be A Successful Sales Person?

Do you have transferable skills, are you a coach, or have you planned meetings or events? Do you train people on the products or services you currently use? Have you worked in retail? Are you creative, honest, passionate, enthusiastic, confident, persistent and hard working? Do you have good communication and listening skills? If you answered; "yes" then you already have many of the necessary skills.

It's not as difficult as you may think to find out if a sales career is right for you. You can take a sales aptitude survey and see if you have the right personality and skills to be successful. These assessments and analysis tools require a few minutes of your time and are very inexpensive to use. Some assessment tools can even suggest what type of selling would suit you best.

Once you discover that you have the skills then it just a matter of training. Many companies hire "rookies" and provide their own training, or you can register for sales training classes. Many are offered over the internet or through sales training companies. Remember you may already have expertise in a field that can put you ahead of the game. Always use your strengths and focus on products or services that you know and are already passionate about.

If you are thinking of a career in sales, ask people you know to refer you to new and established sales people and ask questions. The motivation to take the first step towards a new career must come from you, not a school counselor, well meaning friend, family member or career counseling service. You must choose. A career in sales is a very important and noble profession but it is not for someone who is not prepared to make a commitment to the requirements at hand.

Remember the words of Henry Ford; "Whether you think you can or you cannot either way you are right."

Aim Higher!

Robert J. Weese

B2B Sales Connections Inc.

Robert is a managing partner in B2B Sales Connections Inc. He is a former broadcaster with over 25 years of experience in B2B sales & sales management, including extensive knowledge of alternative sales channel design and implementation. He has a proven track record of hiring and developing revenue-generating teams for B2B sales organizations. He can be reached at rjweese@b2bsalesconnections.com B2B Sales Connections - Canada's Premier Niche Job Board & Career Website Dedicated To Business to Business Sales Professionals! For more information, please visit www.b2bsalesconnections.com

Robert J. Weese is managing partner of B2B Sales Connections Inc. He has a proven track record of success, with over 25 years of direct sales, management and executive level business to business experience. Before co-founding B2B Sales Connections, Robert gained marketing, sales and general management experience in the business technology and office equipment industries. He also has experience in broadcast advertising and journalism. Currently, Robert provides revenue-generating consulting services to sales organizations and sales professionals in the business to business marketplace, including the operation of Canada's premier niche job board and career website for business to business sales professionals. For more information, please visit http://www.b2bsalesconnections.com, or contact Robert directly at rjweese@b2bsalesconnections.com

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Ten Literature Classics That Should Be On Every Child's Bookshelf

Many parents and grandparents ask me "Which classics should I buy for my kids?"

Every teacher, librarian or parent has different ideas about what makes a book a classic.

I do have favorites, and I use a certain criteria to judge which books I consider classics! I look at how old the book is. A newly written book may be well written, and popular, but I don't consider it a classic - yet. A classic will stand the test of time. It will still be popular and people will want to read it many years after it was written. A classic should be part of our cultural literacy. In other words, you've grown up knowing about it. If someone mentions Winnie the Pooh, you should know who they're talking about!

So with that in mind, let me tell you my 'top ten' children's classics. I bought all of these books for my children, and they grew up hearing them.

1. Mother Goose Nursery Rhymes - Who has never heard of Pat-A-Cake? Mary had a little lamb? Kids need to know these things!

2. Bible Stories for Children - Even if you're not into the Bible or religion, these stories are part of our cultural heritage, and a child who goes into school not knowing these stories, is at a disadvantage. My favorite is 'Marian's Big Book of Bible Stories'.

3. Aesop's Fables - by Aesop. Any nicely illustrated volume will do. Aesop's Fables - Illustrated Junior Library, is my favorite.

4. Anderson's Fairy Tales - by Hans Christian Anderson. Again, any beautifully illustrated version will do.

5. Brother's Grimm Fairy Tales - by Jacob and Wilhelm Grimm. Watch these, they can be harsh and/or inappropriate!

6. Winnie-the-Pooh - by A.A. Milne. Try to get the original books with the original illustrations by Ernest Shepard. They are different from the Disney versions!

7. The Tale of Peter Rabbit - by Beatrix Potter. Adorable stories and illustrations about everyone's favorite bunny!

8. Wind in the Willows - by Kenneth Grahame. Charming stories of Mole, Rattie, Toad and Badger. One of my favorites that everyone should be familiar with!

9. A Child's Garden of Verses - by Robert Louis Stevenson. Sweet beautiful poems that should be part of every childhood. My children and I can still recite several of these from memory.

10. Tales of the Arabian Nights - by Anonymous. Find a copy that you like with nice illustrations. The stories of Aladdin, Sinbad and Ali Baba!

I would say these should be part of every child's growing up. After they are eleven, or in sixth grade. I would recommend another ten books to add to their shelf. Briefly, here is that list:

The Adventures of Tom Sawyer - Mark Twain Black Beauty - Anna Sewell Gulliver's Travels - Jonathan Swift Jungle Book - Rudyard Kipling King Arthur and the knights of the round table - Sir Thomas Mallory (or various authors) A Little Princess - Frances Hodgson Burnett The Secret Garden - Frances Hodgson Burnett Swiss Family Robinson - Johann David Wyss Three Musketeers - Alexandre Dumas Treasure Island - Robert Louis Stevenson Legend of Sleepy Hollow - Washington Irving

Ok, so that's eleven. I have a hard time sticking to only ten! Happy reading with your children and grandchildren!

Kiki loves children, pets, books, food, cooking and gardening!
She has worked with children and books for nearly 20 years and loves her work.
Kiki's children are grown, well-adjusted adults who read very well, and her husband has been known to call her Princess!

Check out her recommendations for reading and watching here:
http://kikisbookshelf.blogspot.com

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Should Video Games Be Considered As Works Of Literature?

Video games are generally scorned by older generations as a waste of the player's time, a bad influence on them, damaging to their health both physical and mental, and a host of other allegations. It is true that a person can allow themselves to be swallowed up in the game, never to return. However, it's important to also remember that much the same was said 200 years ago about reading novels.

Duke University offers a class called Video Games as Literature, where games are studied in the same way a book would be in an English class. Students one semester were required to buy the game Lord of the Rings and assignments included having their character be at a certain level by the next class. The instructor taught the point that video games allow a story to take on more in-depth experience than a book can allow, in much the same way as a film, but more so.

Video games can allow the story to be viewed from different characters' perspectives, as the player can choose and switch who they play as. The game offers a much more interactive opportunity, allowing the player to really participate in the plot development of the story. Some games have very linear stories that the player is bound to, where no matter what, they can only go to certain rooms and their actions are limited to whatever will bring out the prescribed ending of the game. Other games, especially the sandbox style of game, allow players to explore the world of the game and while the end result may still be the same they are given much more breadth in the choice of path that takes them there.

Nowadays, games have to be available on a huge array of platforms when they're released. For example: when the latest addition to a racing game franchise comes out on the market, it has be formatted to be played on PS3, Xbox360, Wii, Nintendo DS, and available for PSP download. That's a tall order, and it means a lot of additional work, since each system has its own specifics and controls, etc. However, it can be likened to books being translated into other languages.

Just as genres of books exist video games are cataloged in much the same manner. Games fall into categories such as first person, third person, strategy games, shooters, mysteries/quests, simulations, and are labeled by their content just as much as the way in which players are invited into them.

Viewing video games as a form of literature will assuredly be viewed as blasphemy by some, but will ring true with others. At this time in history, electronic interaction has very much become a way of life: Any fact or bit of knowledge is found on the Internet, work of any kind involves a computer, and communication are all dependent on electronic technology. It stands to reason then, that literature and entertainment take on a digital aspect.

Nathan Lofton is a freelance writer and avid gamer. He has been playing video games since his older brother handed down a well worn NES. He is big proponent of hand hold gaming often contributes to http://www.pspdownloads.com/

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Should You Study For Your English Literature Masters?

If you're considering a doing an English Masters, then perhaps you've already got your reasons for studying classic books and texts. If you're not sure if you should, then here's what you should take into account.

1. Studying an English Literature Masters will give you the chance to read some of the classic authors that you either love, or haven't got round to reading yet.

2. You'll be able to read some of the most important books of all time, from some of the most iconic authors in history. You'll be reading modern classics, as well as tales written hundred of years ago.

3. By reading these books, and prose, you'll be able to have factual records of what life was like at that time. The paintings of the time, or the ruins and remains won't be able to describe what it was really like at that time. By putting feelings and events into words, there real hard evidence that this is what it was like.

4. Language has changed over the years, and by studying books and other forms of literature, you'll be able to trace the progress and see when certain words become commonplace, or stopped being used.

5. Although it's fundamentally the same, English around the world is different, and you'll be able to see how this is reflected in books and tales through the ages.

6. You'll also read modern English literature, and see if you can spot any books or authors that will last as well as the classics, such as Dickens, Chaucer and Shakespeare.

7. In days gone by, literature was the one of the main forms of entertainment and escapism. This helped to bring literature to the masses, and to make it available to all. You'll be able to learn,more about this on your course.

8. You might want to discover why you like certain authors or genres, or books from a certain time.

9. Although books are more available than ever before, and anyone can write and publish a book these days, you might want to see whether books are still relevant in the modern age, or whether the internet, games consoles or TV and film is replacing the book in terms of documenting events and providing escapism.

10. If you currently work with books or want to, then having an English Literature Masters might enhance your job prospects. Why not see if you could find a new career doing something you love, instead of doing a job that you don't like?

Now you know why you should stuffy an English Literate Masters course, isn't it time you enrolled?

If you want to study an English Literature Masters course or then you'll find that Roehampton University is the ideal place to study. Situated right in the heart of the city, Roehampgont is the ideal place if you're thinking of doing any English Literature Masters Postgraduate Courses London. Find out more online at Roehampton.ac.uk today.

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Casey Anthony: Should she get a book deal?

Casey Anthony: Should she get a book deal? - latimes.com p.content-nav { margin:-15px 0px 0px 0px; }#commentsArchive { display: none; visibility: hidden; }#archiveShow, #fbShow { cursor:pointer; } body {background-color:#ffffff !important;}ul#root li.navLink a {padding-top:17px; padding-right:4px; padding-bottom:16px; padding-left: 5px;} Subscribe/Manage Account Place Ad LAT Store Jobs Cars Real Estate Rentals Classifieds Custom Publishing Books HOME LOCAL L.A. Now Politics Crime Education O.C. Westside Neighborhoods Environment Obituaries Findlocal U.S. Politics Now Top of the Ticket Science & Environment Obituaries Religion WORLD Afghanistan & Pakistan Africa Asia Europe Iran Iraq Latin America Mexico Under Siege Middle East Business Money & Co. Technology Personal Finance Small Business Company Town Jobs Real Estate Autos SPORTS Lakers Clippers Dodgers Angels NFL Ducks/Kings USC UCLA Soccer High Schools Scores/Stats ENTERTAINMENT Movies Television Music Celebrity Arts & Culture Company Town Calendar The Envelope Findlocal Health Booster Shots Fitness & Nutrition Medicine Behavior Healthcare Reform Hospitals Living Home Food Image Books Parenting Findlocal Magazine Reader Photos Summer Guide Travel California Hawaii Mexico Las Vegas Europe Travel & Deal Blog Destinations Opinion Editorials Op-Ed Letters Opinion L.A. Deals Save: Deals Go: Travel Eat: Food Wear: Apparel Live: Everyday Needs Play: Electronics Drive More Mobile Site Subscribe / Manage Account Print Ads Place an Ad LAT Store Jobs Cars Real Estate Rentals More Classifieds Weekly Ad#inTheNews {min-height:20px;} Advanced Search Advanced Search X include all of these words: include any of these words: include this exact phrase: exclude: Select a date range this week past 30 days past 3 months past year Create a custom date range From: To: Jacket CopyBooks, authors and all things bookish« Previous |Jacket Copy Home

Casey Anthony: Should she get a book deal?July 7, 2011 |  4:05pm

Casey Anthony was found not guilty of killing her daughter, Caylee, on Tuesday, bringing to an end a trial that caused a sensation. On Thursday, the 25-year-old was sentenced to four years for lying to investigators; with time already served and good behavior, she is expected to be released Wednesday.

Culture watchers who noticed the attention Anthony's trial drew have wondered if she might be in line for a book deal. ABC News talked to one expert who said that a book deal for Anthony could run in the high six figures, about $750,000:

"Anything to do with a mother and a dead child tends to attract lots of attention," said Linda Konner, a New York City based literary agent who has brokered deals for actors, singers and lawmakers. "I think there will be some frenzy among publishers to acquire her book."

Konner said that it's "not impossible" to expect Anthony to get an advance between $750,000 and $1 million for her memoirs. On top of that, Anthony would receive a cut from the sales of the book. If a TV or film studio acquires the rights to it, she would profit even more.

Not everyone thinks Anthony should receive a windfall to tell her story. "I think that's a crock," writer and publishing observer Jason Pinter wrote on the Huffington Post. Pinter points out that Anthony, despite being found not guilty of first-degree murder, hardly even has the "modicum of sympathy" that O.J. Simpson did when he published his strange memoir "If I Did It."  Anthony's behavior after her daughter's disappearance -- which included lying about her job, leaving Caylee with a nonexistent nanny and about speaking to her daughter on the phone -- seemed to do nothing but alienate trial watchers. Some have even protested the verdict.

That kind of intense reaction has got to spark the interest of publishers. What do you think: Should Casey Anthony get a book deal?

RELATED:

Judith Regan's strange TV date

Phil Spector's not guilty, says David Mamet

Dominick Dunne's literary legacy

-- Carolyn Kellogg

Photo: Casey Anthony in court June 29, 2011. Credit: Red Huber / Reuters

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Why You Should Study an English Literature Masters Course

If you're already in the process of studying an English Literature Masters Course, then you'll be well aware of the new knowledge and skills that you'll learn, and the benefits that having an MA can bring. If you're not convinced why you should study English Literature, or stay at university after you've completed your degree, then, this is what you need to know.

1. You'll have the time and inclination to be able to study the classic authors that you haven't got round to reading yet. Or, perhaps you've read few books by Shakespeare, Chaucer, Wilde, or Dickens, and want to read more, or want to know how and why these authors are still important and influential today.

2. You'll need to read the some of most important books of all time. From the works of Shakespeare and Dickens to some of the more modern classics. If reading is your thing, then surely you'll want to know more about these books and characters.

3. Because not many of us will live through times of great change, literature can prove to be a fantastic insight into what was going on at the time. What would life have been like for the average person in Victorian, or medieval England, or during the wars?

4. Perhaps you're also interested in the evolution of language, and want to discover more about how events and discoveries have affected language and literature. You're sure to learn lots about language too.

5. Maybe you're interested in books written in English from around the world. How do people in different English-speaking countries use or perceive literature, or use language in different ways?

6. Modern English literature is often not given as much importance as its predecessors. Perhaps you want to know why, or will have some ideas of your own as to which authors of today will be still be relevant in 2 or 300 years time.

7. Up until the 20th century, there was little in the form of entertainment for the average person, so reading may well have played a large part in the lives of many. Where you inspired to read because there was nothing much else to do, or because you loved the books and the characters?

8. Feminism is also an important aspect, and has been written about extensively from both sides. Maybe you want to know in much more detail how the empowerment of women and equal rights have made things better for women today.

9. Perhaps you're interested in whether books and literature still have an important role to play in the modern world. Today people can easily converse around the world, and video and TV mean that events can be seen happening almost live and in real time, and computers are widely replacing the pen and paper. Is there still a time and place for authors and publishers? Will people prefer to read fiction on their phones, or classic literature on their laptops, or will bookshops keep going?

10. Having an English Literature Masters is likely to provide you with good job prospects, as shows ability and dedication for research and learning, and the ability to work unsupervised. Why not see if you can combine your love of literature with increasing your job prospects?

Now you know more about some of the points likely to be covered, perhaps now is the time for you to study an English Literature Masters.

Find out more about studying for an English Literature Masters and other courses at Roehampton, a leading London University. Why not consider a Computing Course or an MBA if you don't fancy an English Literature Masters?

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What Everyone is Saying About Facebook and What You Should Do

Facebook without any doubt is a massive social network that has crossed all boundaries to become the best. But of all of them, Facebook is undoubtedly the best because it merges people's offline lives with their online ones! It allows users with particular passions to meet others who feel the same way. For companies that wish to find an innovative and effective way to get their products in front of a focused group of people, Facebook is a very compelling approach. For those of you who have not tapped Facebook for advertising, you need to consider doing so right now. There is a great number of reasons why you should, however the most important reason is that this social networking site has literally millions upon millions of actual human beings that have unlimited interests. Facebook users devote a significant part of their lives to the site during the course of socializing, meeting new friends, communicating with existing ones, playing games, and joining discussion forums/ making wall posts to groups with which they are involved. If you are at all familiar with the process of targeted marketing, then you realize the potential that Facebook holds as an element of your marketing strategy.

People log on many times a day to keep in touch with their friends, to make new ones, and to play games with the millions of other users available. Which is why Facebook is the most popular social network on the Internet today. Imagine the potential traffic that you could bring to your website when you convert this large audience through advertisements on Facebook, ones that they all can see. We would like to help you learn the best strategies for using Facebook to benefit your business. Facebook has turned out to be the biggest social network in the past few years of Web 2.0 domination. It not only has grown into a strong platform for social interaction but has given marketers a way to connect to targeted group of audience in a new way. If you don't have a Facebook account and aren't connected to millions of people, you're wasting a valuable resource that could make a difference in the amount of publicity you could bring to your business.

People use Facebook all the time now to interact with their friends, play games online, celebrate their interests, and even meet new people or learn about events, making it an extremely important part of many people's lives, as it's their window to the world. What do you think would happen if your product was shown to so many people at once? Your website will gain untold amounts of traffic, and even get you more eventual business that's profitable. In this article we will be looking into how you can use Facebook to market your product/service and get results. People all over the world are turning to social networking as a way to meet new people or catch up with friends and family. The Internet has exploded global communication. However, social networking is the feature that really got everyone connecting. People are successfully utilizing social networking to get jobs, influence friends, and generate truly new social connections. I'm sure by now you've heard of the largest wave of social networking online: Facebook. Facebook has become the de facto identity for people online that if you do not have an account it may seem like you are disconnected.

Every day, people use their Facebook profiles to network with other people that have the same interests, play games together, and communicate on an unparalleled level. Doesn't this look like a perfect place to find a customer for your product/service? And indeed this is the case. There has been an explosion of advertising and marketing efforts that are initiated on Facebook as the industry gets a grasp on the reach of the platform. There are millions of users on Facebook and they have varied interests, which is a perpetual Goldmine for online marketers. Read on to find out how to utilize Facebook to your greatest advantage. You'll grow your business like never before.

The easiest way to employ Facebook for the marketing of your product/service is through their Social Ads. This service bears some similarities to Google AdWords, but also has many differences. This method is the easiest way to use Facebook to advertise your business, as the entire system is rather intuitive. Your marketing may be aimed towards specific age classifications, genders, interests, or even geographical locations. This means your ad will be highly targeted to the right audience and it won't result in un-interested people clicking through and wasting your money. Of course, the more people who click on your advertisement, the more money you will make, and the better clients you will receive.

Social Ads is Facebook's very own method of advertising; you won't find a better way to get to your customers. It isn't really difficult to run ad campaigns using Social Ads, and there's literally no learning curve. There are many different ways to tweak your ads so that you can target things like locating, age, gender, interest, and more. With this level of targeting, you don't really have to worry about wasting your ad money on vague clicks from un-interested users. On the contrary, your ad's click-through-rate will only increase and get you a high number of interested visitors to your site. Putting a picture on your ad will make it far more visible to your customers. Your ad will be much more trustworthy for your users, and your ads will become far more reliable and credible. Even though the pictures may be more visually stimulating, you need excellent copy to go along with them to impress people. If your ad isn't really relevant or doesn't attract attention, then there's no use. Hire a writer if need be, but take extra care with that ad copy! Market test it if at all possible.

If your budget won't allow for advertising, you can create fan pages or groups on Facebook to help you network with other members and promote your products. If done correctly, you'll be surprised how popular they can make your business on Facebook. Members of Facebook love joining groups or becoming a fan of products or media they enjoy. You can draw a lot of attention to your product, service or business by creating a fan page or group on Facebook. You also have the opportunity of helping members to invite other members they know to your group by using a built in function that's available. But when it comes to fan pages, you'll have to advertise it through the Social Ads or use other marketing methods to drive traffic to it. It is possible for Facebook fan pages and groups to increase by the thousands almost overnight, but only if you have the knowhow to bring them to your site.

You could consider Facebook to be a social network with meaning. Facebook has the potential to be of great benefit to your business, as well as support your marketing ability to potential clients. With enough trial and error, you'll find the perfect method to generate huge amounts of traffic using Facebook.

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Should I Do Business on Facebook?

This is a question I get on a consistent basis and while the answer is often the same, there are some things to consider before making your final decision. Can you do business on Facebook?  Should you be “on” Facebook?  Is Facebook good for my business? The answer is yes and no.

The reason is that Facebook is being viewed as something “new” when in fact, basic business principles should be used to ascertain whether the application can be used to further business objectives or not.  Once we start applying basic business concepts, it quickly becomes apparent whether Facebook is a suitable investment of resources or whether it is a waste of time.  Which it will be is going to depend on your individual business objectives and how well you use the tools around you, in this case Facebook.

First of all, understand what Facebook is – it is not a business tool per se, it is an online social network.  Be clear about this, the primary word here is “social” – bringing your business into these networks is like a car salesman gatecrashing a party with the deal of the day.  Online social networks allow individuals to share information and keep themselves abreast of developments within their social circle, which may be a social circle dedicated purely to family and friends, or may be a circle of contacts which have a common interest or may be a network of business and professional connections.  Primarily, Facebook is a social rather than a business networking tool (for a business online social network look at LinkedIn), and as a business active on the social networks you need to act carefully in order to not upset the indigenous users.

To answer whether Facebook is good for your business, ask yourself whether there are target audiences and interest groups which will help you acquire business?  You may be looking at acquiring business directly by selling to Facebook users themselves, or indirectly, by raising your brand awareness or using the network to provide market feedback on you and your products.  If the answer is yes you can achieve your business objectives of sales, marketing, consumer testing or whatever you have stipulated, then the answer to the original question is still not complete because Facebook is not the only tool available.

There are more online social networking sites than just Facebook; how does Facebook compare to other sites and should you be concentrating on just one site or spreading your efforts across multiple networking sites?

Facebook dominates demographics in the older age ranges, from the early-twenties upwards, and has assumed a dominant role in the amount of time surfers are spending on the internet.  In this regard, Facebook dominates the social networking scene with only comparable competition emanating from MySpace.  MySpace is geared towards the younger age range and has greater emphasis on social media channels such as video, music and has a more pop culture outlook. Facebook is more about sharing life events, photographs, maintaining contact with family members of all age ranges, friends and for reconnecting with lost contacts.  Business circles and connections do exist and are quite popular but Facebook is not primarily established for this and this can lead to some very damaging Facebook mistakes.  For purely professional and business networking, LinkedIn is the leader in this field though the membership numbers are significantly lower than the social networking sites.

To summarize, the real questions which need to be asked are:

1. Are my business objectives served or satisfied by using online social networks?


2. Which specific network will best serve my specific objective?

If you can answer “Yes” to the first question and “Facebook” to the second, then it is obvious that Facebook can help your business.  The issue will then become how you do this in practice, but that is a topic for another article. And while the answer for businesses to be on Facebook is usually no, there are instances where Facebook can help, but your time commitment and social commitment will need to be consistent and creative. So, now do you think you should do business on Facebook?

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