If you're on Facebook already then give yourself a big pat on the back. You've already taken an important step towards building your online business. If you're not on Facebook, what are you waiting for?
More and more people who have never been online or done any social networking are signing up with Facebook. Some want to connect with their past and others are looking to connect with their future. But whether you're using Facebook for building a business or you want to stay in touch with people from your past (like you're high school and grade-school past!) you'll want to put your best "face" forward for the online world to see.
If you've joined Facebook and have no idea what to do next, take a look at the eight tips below. These are a great place to start.
Tip #1: Use a good, accurate picture
Facebook will allow you to upload as many pictures as you like, but you're only allowed one profile photo so be sure to make it a current picture of yourself! You may very well have some potential followers (business or otherwise) so select a photo that you are comfortable with everyone seeing and that helps you put your best face forward. As much as you'd like to, refrain from using a picture at that party you just attended that got a bit out of control because although your privacy settings can be engaged, no matter what, everyone sees your profile photo.
Tip #2: Share and share alike
While filling out your profile, be sure to fill in things like your "Favorite Music". Your musical taste says a lot about who you are, so list your favorite bands in your profile's "Favorite Music" section. Don't be one of those people who says, "I like pretty much everything." BORING!
You're on Facebook to show people who YOU are so be specific and give artist names and possibly album titles. One popular tactic is to sort your iTunes according to the "Play Count" or "Last Played" tabs, and then copy down what you find. These tips also apply to your Favorite Movies and Books sections.
Although you may not find yourself landing any jobs from listing your music, movies or book interests, you must might find someone connecting with you out of similar interests and the possibilities for that are endless.
Tip #3: The more the merrier
For those of us who grew up in the pre-Facebook era, I know it can be embarrassing to reach out to old friends and say "will you be my friend?"
Well get over it because the social networking can only start when you belong to a good sized community who know and like you! Once you've joined a community you can begin making new friends and contacts. You'll also be that much more likely to hear from a random person (or two) that you knew back in grade school who's looking for exactly the product or service you have to offer.
Tip #4: Write it on the wall
Although most of us got into trouble for writing on walls as kids, Facebook wall scribbling is definitely something you need to do (and it's good etiquette)! Writing on a Facebook wall is one of the easiest and best communication features at your fingertips.
Because the wall is public and everyone can see it, you'll want to follow a few guidelines for posting.
Don't leave personal information (such as your new phone number or email address)
Don't write any sensitive correspondence (such as how angry you are at your significant other or parent).
Don't tell stories about wild weekend trips that you took (you know the one where you can't remember anything, but there are pictures you'd rather not see).
Keep your postings fun and interesting but leave sensitive stuff for personal messages or even email.
Tip #5: Connect the dots
No matter your use (business or personal) it's always a good idea to add your blog, or Twitter account to your Facebook page if you have one or both. This is made easy by various Facebook applications that pull in content from all over the Web directly to your page.
Instead of manually adding your latest blog post into Facebook, automate things (and save time) by setting up an application to share your newest posts whenever they go live on your site/blog. The more you update, the more your friends will keep coming back to your page, which is kind of the essence of social-networking.
Add your blog to your Facebook page by visiting the Blog It App at: http://www.facebook.com/apps/application.php?id=14103720714Add Twitter updates to your Facebook page by visiting: http://rumahabi.com/7-steps-to-connect-twitter-to-facebook-status-updates.html
Tip #6: Join a Network
What is a network and why should you care? A network can be a group of folks from places as far flung as your school, your company, city, or hobby you love. Networks can be just about anything.
Adding a network also give you the freedom to you manage your privacy settings on the site. By selecting your networks you'll then be able to set your profile's visibility within different networks. For example, you can let people in your city see your contact information, while you can give full access to everyone from your company.
Tip #7: Avoid "Facebook overwhelm"
Now that you're connected to everyone and everything, it's important you remember that yes, you do have a day job! Social networking is fun but everything in moderation. Remember to set your email notification settings so that you don't become flooded with hundreds of Facebook updates.
To set your email notification settings, click the "Account menu" and then "Notifications" and you'll be greeted with a huge list of Facebook events. To turn off email each time you receive a message, switch the radio button to "Off."
If however, you have "Facebook Fever," you can open the door for nonstop updates by going to the "Mobile" tab and activating your cell phone. Once you do this, you'll receive friend requests, messages, status updates on your cell phone
Tip #8: Be watchful
As with any other popular place, Facebook (and other social-networking sites) have its share of scammers. You can find these usually in the form of spam e-mail and random messages posted to your wall. Stay safe by not opening any links or files or Facebook messages from folks you don't know. Also, be skeptical of links posted on your wall that don't seem legitimate.
Hopefully this list of eight tips will get you started on Facebook, but if you require more assistance please feel free to contact me for help.
Website designer Krista Garren publishes the "Design Like an Expert" monthly ezine where you can learn EASY, fun and money saving website design strategies to build a BUSINESS BOOSTING website. To learn more, check out her ezine and sign up for her FREE how-to report at [http://www.designlikeanexpert.com].
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