Many metaphors exist to help individuals understand aspects of life and selling is no exception. Examples from sports to hobbies to nature have all been used to explain how to increase sales, build customer loyalty and motivate sales professionals.
With the economy is the doldrums, some sales people are huddled in the corner of their sales ships suffering from the sea sickness aliment of "Ain't It Awful" as my colleague Doug Brown has described. The pitch and rolling of the ship has shaken the sea legs of these sales professionals and they cannot bring themselves to see all the oceans of opportunities because they are sailing the Seas of Doom and Gloom.
One of the best understandings of how failure and your ability to see the true reality is through the often reported response of Thomas Edison. When asked about all his failed attempts to construct a light bulb, his response was that he learned 5,000 (number varies) ways not to invent a light bulb. Edison always saw the oceans of opportunities, not the Seas of Doom and Gloom.
Of course, human beings are for the most part negatively conditioned animals because of their earliest life experiences. What are the first three words many babies speak? Mom, Dad and No. From the Nos of life, young child then face the Do Nots and this transitions into an internal "Can Not." Maybe this helps to explain as Alan Deutschman revealed in his research that only one in 10 people will actually change regardless of the facts, fear or force.
So to help overcome this malady of the "Ain't It Awful" illness, here are 5 quick sales tips that may help your sales skills:
Sales Tip #1: Search business news for announcements about promotions, awards, meeting, etc. Send congratulation notes to relevant articles. Attend those meetings where your target market is most likely to attend.
Sales Tip #2: Be judicious as to where you invest your limited resources of time, energy and dollars. This does not mean stop marketing yourself or your business. Look to get the most bang for your buck.
Sales Tip #3: Embrace education based marketing. Learn why you should switch from the traditional sales based marketing approach to this 21st century sales skill approach.
Sales Tip #4: Continue your own sales professional development. Keep learning so that you can help your potential customers (a.k.a. prospects) and existing customers.
Sales Tip #5: Start thinking differently. Listen to the words that you are using. Are they positive or do they set you up to travel the same sales course giving you the same sales results. For example, do you say and think prospects? Why not think of these individuals as potential customers or potential qualified customers? Does this not change the picture in your mind?
Sales in today's world is literally found in the Oceans of Opportunities. Maybe this is why there is a belief that more wealth is created in a down economy because a few brave sales folk believe that this is the best time to increase sales.
Take this free sales skills assessment to help you increase sales.
Corporate Sales Coach Leanne Hoagland Smith helps you to separate the sales symptoms (poor sales) from the real sales problems (poor behaviors) allowing you to implement effective sales solutions and achieve a positive return on your sales training dollars.
If you could be the Red Jacket in the Sea of Gray Suits, what would that mean to you? Leanne's first sales book shows you just how to unlock more sales results. Read what others are saying about this dynamic and relevant sales coaching book. http://www.processspecialist.com/red-jacket.htm
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