Are you thinking that the economy is terrible and sales are going to the dogs? Guess what? Many of your competitors are thinking this exact thought or something very similar. Did you know that down times are the best time to increase sales not to mention to improve your own sales skills.
Of course, by taking this attitude means that you will need a plan of action by knowing your existing sales statistics. Small Business Sales Coaching Tip: : Do not confuse motion with progress and activity with results as a close friend of mine has often stated.
What are you sales numbers or sales stats?
Do you know how many dial ups you need before you can reach someone?
Do you know how many people you reach to secure an appointment?
Do you know how many appointments turn into requests for presentations?
Do you know how many presentations actually convert into earned business?
Do you know the sales value of your customers?
Do you know your average sale?
Do you know how much time was required to earn the sale?
Small Business Sales Coaching Tip: If you answered No to any of these questions, you need to reread the previous coaching tip. Also, it helps to calculate your numbers based on 100 call ups or contacts.
Why so many professional sales people give up during down economic times is that they do not know their sales numbers. This ignorance is a killer and probably stops most sales professionals from reaching their goals to increase sales. Small Business Sales Coaching Tip: Knowing your numbers is part of your sales skills.
There is an old adage if "you cannot measure it you cannot manage it." When you consistently measure your actions, you can track your results.
For example, I know that every time I speak, I secure one client within 6 months. The average value of the client ranges depending upon the needs of the client. However, if I want to increase sales, then I need to increase speaking engagements.
Years ago, I constructed a simple business model, MSP, that helps to keep my focus on my sales numbers and consequently sales skills. For example, a speaking engagement is a Marketing activity. This specific action for me generates one Sale at XX Dollars. If I want to increase my income (Profits), then I must increase the number of speaking engagements. When you understand and more importantly use your sales statistics, you will not only increase skills, but probably improve your own sales skills.
Take this free sales skills assessment to help you increase sales.
Is your business facing inconsistent or insufficient cash flow, lackluster sales to poor productivity? Maybe some exercise at the sales coaching training gym will get you to where you want to go?
Leanne Hoagland-Smith, Chicago Sales Coach, helps small business owners to C Level executives from Chicago to Indianapolis to worldwide who are truly tired of struggling to unlock the sales and business results that they want. Call 219.759.5601 to schedule a free business coaching training or sales coaching strategy session to begin to quickly unlock tomorrow's solutions today.
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