Sales objections to appointments stop us from getting in front of a possible buyer and making a sale. If we can overcome or prevent these obstacles we will have more opportunities to close the sale and make more money. Try this sales training on overcoming sales appointment objections and fill your diary with sales opportunities.
Objections to sales appointments usually happen in two main areas of your call. The first is at the beginning of the call. This can happen if you don't grab the interest of the prospect or they see what they are doing when you phone as more important than listening to you. The second main place we get objections to sales appointments is later in the call when we try to gain agreement to a meeting with the prospect. Information can come to light between these two stages of the call, which can stop you making an appointment. This usually happens as you are asking questions to qualify the prospect as someone you can do business with. This is not always an objection, it is the discovery of information that indicates you cannot sell to this prospect, and in many cases it will be your decision not to meet with them.
Let's start this sales training on appointment setting by looking at how we can overcome objections that occur early in the appointment call. A great sales training tip on appointment objections is: It is easier to stop, or prevent objections than it is to overcome them. The early objections are often illogical and don't make sense. This happens because before you make a sales appointment call you look at the information you have about the prospect. You probably consider what you are going to say. Maybe even picture what products or services may be good for this prospect. You go over the call in your mind and maybe you have made several sales appointment calls prior to this one. By the time you make the phone call you are tuned in to the situation. You know what it is all about, you're reasons for making the call, and what you hope to achieve. Your prospect isn't. They are busy doing something else. Your call is landing on a mind that is not tuned into the situation, and it will take a few seconds for them to tune into your wavelength.
Your first words, your sales appointment call introduction, has to do several things. It has to clearly communicate information about your call so the prospect is brought into the conversation and the situation. You have to give the prospect a really good reason why they should listen to you, and you have to motivate them to move with you to the next stage of the appointment setting call. Think how you react to a sales call. Picture the scene. You're sat at home after a tiring day at work, and long drive from the office. You're relaxing, or doing something else that is just as important to you. The telephone rings and the caller ask to speak to you. The first line, especially from off shore call centers, is often, 'How are you today? My first thought is, do they really care? This is a complete stranger that I've never spoken to before. Why would they care how I am? I would much rather they got to the point. In those first few seconds of the call I am making a decision on whether I should listen to the sales person, or go back to what I was doing. If I can't see a benefit to me within the first few seconds I am going to throw in an objection. This is when you get objections that don't make sense, such as; I'm not interested, even though they don't know what you are selling or why you are calling.
The sales training tip for overcoming these early objections is to follow a successful process for making sales appointment calls. One I have used with my sales teams uses an introduction that includes their name, and the company name. A brief line about the product we offer, including a potential benefit for the buyer. Then the most important line of the sales appointment call, the reason why they are calling. This line will prevent sales objections to appointments. If done well it will grab the buyer's attention and tune them into the situation. Try using this process to start your appointment setting calls and see the results you get, and notice how fewer early objections you get.
Now what about the rest of the appointment call? I'm Stephen Craine, a working sales manager and trainer. The professional sales appointment training above comes from the training and coaching I give to my working sales teams. We rely on these sales appointment techniques to achieve targets and keep our jobs. This is not classroom training that only works on role play calls. This is real sales training developed on live sales appointment calls with real customers. On my website I offer you a free sales training course on making sales appointments calls. It's completely free with no catches or obligations to buy anything. You don't need to register or leave your email address. I offer it free because when you see the effectiveness of the training you might consider buying one of the other courses available on the site. Click the link http://www.sales-training-sales-tips.com/free-sales-training.html and see more information on the free sales appointment course.
The sales training website is packed with free sales training, sales tips. To visit the site and click around the pages, open http://www.sales-training-sales-tips.com and get real sales training proven by working sales professionals.
This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.
No comments:
Post a Comment