One of the most frequent challenges in building a business especially during times of perceived economic difficulty is just getting sales. And there are many consultants to professional sales institutes that provide a plethora of sales skills training. Yet, I have discovered one simple way to increase sales.
Before I share that sales coaching tip with you, let me ask you a question:
Why do they not call baseball players football players?
Now, you may be thinking that this is one of the dumbest questions you ever had read and what does it have to do with business building? My answer is everything!
Now look at the business cards of your staff or even yourself. Do you find some of these titles:
Business Development Strategist?
Community Relations Specialist?
Business Development Consultant?
Regional Accountant Representative?
Marketing Consultant?
Are those individuals on your team that hold these various titles in the game of sales? So why is not the role sales or sales representative or sales consultant on their business cards? Now you know one simple way to increase sales? Call your sales people, sales people!
The main reason for calling sales people, sales people, is that hitting a moving and clearly undefined target is very difficult. Not only are the results muddied, but the additional resources are wasted in trying to secure the goal.
Now the next question to be asked is: Why is the word sales not on the business cards? Possibly the reason is that many in sales have an attitude of not wanting to be in sales. This attitude has resulted in them taking a sales job as a last resort; something to get by until something better came along. And then convince a sales manager that business development sounds so much better. Baloney!
W. Clement Stone recognized the importance of attitude when he said:
"Sales are contingent upon the attitude of the salesman - not the attitude of the prospect."
A sales attitude starts with the belief that being a sales person is the best profession in the entire wide world. And why would you not have your business card reflect that belief?
Take Action: Assess your sales attitude. Do you really want to be in sales? Change the titles on the business cards to read: Sales representative, sales consultant, sales manager or chief sales officer.
Take this free sales skills assessment to help you increase sales.
Is your business facing inconsistent or insufficient cash flow, lackluster sales to poor productivity? Maybe some exercise at the sales coaching training gym will get you to where you want to go?
Leanne Hoagland-Smith helps small business owners to C Level executives from Chicago to Indianapolis to worldwide who are truly tired of struggling to unlock the results that they want. Call 219.759.5601 to schedule a free business coaching or sales coaching consultation to begin to quickly unlock tomorrow's solutions today.
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