Increase Sales By Changing The Title Description on Your Business Cards

Something insidious has happened during the last 10 to 15 years within the best position of any in the business world. Sales professionals have co-opted their roles by embracing titles such as:

Business Development Strategist
Project Development Consultant
Customer Relations Specialist
Business Development Consultant
Closing Transaction Specialist
Regional Accountant Specialist
Marketing Consultant

Rarely do you read the following title in a business card:

Salesperson

Sales Executive

Sales Specialist

Sales Consultant

Sales Representative

And how often do you read the following:

Professional Salesperson?

What happens when something is not clearly defined? The results are usually muddied and require far more resources to achieve.

So what is the problem with being called a salesperson or having the word sales in the job or title description? I believe that many in sales truly do not want to be in sales and by changing their title they can change what they do and focus on other aspects of business building. Then what happens is that sales results are marginal at best.

These reasonably intelligent individuals fail to realize that business building is about attracting new customers (making sales) and developing loyal customers (making sales). For without sales, a business will not be a business. Sales Coaching Tip: Sales are the goal!

Imagine for a moment a baseball team and everyone is called football players. What would happen? The reason baseball players are called baseball players is because they play with a baseball. So why would those in sales who make sales be called anything other than a sales person.

Until individuals including small business owners to C Level executives understand that hitting a moving target (undefined target) is very difficult, the goal to increase sales will continue to allude most of these organizations. And what is more frightening due to the lack of competent sales professionals, many small business owners to C Level executives allow these titles such as business development specialist to continue to proliferate the business world. Sales Coaching Tip: Sales managers have your sales people called sales representatives, sales specialists or sales professionals. This will increase their focus.

Being in sales is the best profession in the world. If you do not want to be in sales, then get out and find a job that works with what you want out of life.

What other actions have you taken to increase sales? Take free sales skills audit to help you crystallize the what of your sales skills.

Do you need some additional sales coaching tips but cannot afford a sales coach? Then visit the sales coaching gym.

Leanne Hoagland-Smith helps sales professionals & organizations through business coaching training services (locations near Chicago & Indianapolis) to increase profits to productivity. My clients quickly double results in 30 to 90 days. Call me at 219.759.5601 to schedule a free business coaching consultation.

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