Saturday, 13 August 2011

Sales Coaching - Why It May Be What You Need to Increase Sales


Sales coaching has been around for many years in the form of mentors and sales managers. Yet, today's sales professionals are facing not only the historical challenges of stalls, objections, but new ones of which many have been generated by the Internet.

The nuances of selling have increased, but the sales skill of how you relate to that prospect, belly to belly is where it all happens. Sales coaches have the time that sales managers do not have. Through, hopefully, a developmental process that focuses on enhancing your current sales skills' strengths, you as a sales professional can increase your sales effectiveness.

Sales coaches allow opportunities through role playing to help you as the sales person improve your skills from marketing to selling. What many sales managers fail to understand is that marketing skills are different than selling skills, but both are needed within the sales process.

A good sales coach will bring a proven sales process to the coaching program. Some companies truly do not have a sales process in which there is a step by step methodology to get to the goal to increase sales. When a step within the process is violated, skipped, ignored, then the likelihood of achieving that sales goal has been dramatically reduced.

Effective business training coaching should start with a desired result. Then and only then you as the recipient and the coach will know if this solution has been effective.

Finally, an experienced coach will know the basic challenges you are facing in your sales role. For example, I work with real estate agents whose number one problem is listing or selling homes. What I have learned is that most real estate agents do not have a sales plan or marketing plan. Without a plan, there are not written goals that can be actively pursued. New car sales professionals as well as many independent salesmen also lack sales plans. Again, these professionals are embracing the spray and pray mentality. Spray it on the wall and pray it sticks.

These are some of the reasons, not all of them, why you just may need some sales coaching if you truly want to have more money in the bank.




Want to increase sales? Take this sales skill assessment

Do you need to exercise your sales skills. Consider visiting the business training coaching, sales coaching gym.





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