Samsung to start getting aggressive with Apple

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If you’ve been following the saga of Apple vs Samsung, it would appear that so far Apple has been the one throwing punches while Samsung sits there and takes them, appealing injunction after the other. All things considered, from an outsider’s perspective it does make Apple look like a bully, but it looks like Samsung has had enough and plans to get aggressive.

After seeing their Galaxy Tab 10.1 being delayed in Australia and banned in Germany and posters of their Galaxy Tab 7.7 and Galaxy Note having to be taken down during IFA 2011, we’re guessing Samsung is not too happy about this. According to an interview given to Associated Press, Samsung’s head of global marketing for mobile communications, Lee Younghee was quoted as saying:

“We’ll be pursuing our rights for this in a more aggressive way from now on.”

Lee Younghee was also quoted as saying that Apple had been “free-riding” on Samsung’s wireless communication technology, which has been one of Samsung’s patents that they are using as a base against Apple in a recent lawsuit. While we can’t be sure what sort of “aggressive” moves Samsung will be making, it looks like their plans to ban the iPhone 5 in South Korea and Europe seems to be a step in that direction.

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