How to Select the Best Sales Assessment Test Or Free Sales Test, and Hire Good Sales People

As an employer, how can you tell which job applicants can sell? Make them take a Sales Assessment Test, and you will know! Sales Tests have come a long way. Start with 100 FREE Sales Assessments to help you hire good salespeople, as explained below (www.DanJoy.com).

Hiring good sales people is one of the hardest things that a business owner or hiring executive does. Not any more! OK, so how can an employer tell which job applicants can sell? They can make the job applicants take a sales test online, and find out easily.

Common Hiring Mistakes:

A hiring mistake can cost an employer up to $100,000 or more. Many employers are deluged with sales resumes, but have no way of knowing who can really sell. So, they often tend to hire someone with whom they "feel comfortable", who is "like them", who "looks good", or has "industry knowledge". None of that necessarily means that the person can actually sell. A good Sales Assessment Test can help.

Personality / Psychology NOT Enough:

Sales Personality Tests or Sales Psychology Tests are usually not good predictors of sales potential. There is a lot more to selling than just psychology and personality. A well-rounded sales assessment test can reduce subjectivity and guesswork, and help employers make more objective hiring decisions.

Choosing the Best Sales Test:

Please choose a sales assessment test which is:

1. Accurate / Relevant: The Sales Test must go above and beyond the mundane psychological and personality tests by doing a well rounded sales assessment.

2. Efficient: Completely self-contained online system that you can use 24/7/365 at your convenience, without having to call the company every time you wish to test a new sales candidate.

3. Easy to Interpret: The sales assessment Report Cards must be clear, easy to understand, and preferably just 1-page long (some can be unwieldy -- up to 20+ pages per candidate).

4. Scored Instantly: Candidates' Report Cards (Sales Test scores) should be available online immediately after they complete a sales test (no waiting for the Sales Test Reports to arrive by fax or snail mail).

5. Robust: The sales assessment test should contain built-in safeguards against guessing, random answering and candidate substitution. Not all sales tests are created equal.

Recommendation:

The JOY Tests (tm) of Total Sales Ability meet all of the criteria above. These well rounded sales assessments go above and beyond the mundane psychological and personality tests by testing for Total Sales Ability (tm) -- the actual street smarts of Professional Selling (e.g., testing for Sales Prospecting Ability, Objection Handling Ability, Sales Closing Ability, Personality, Psychology and much more).

For a limited time only, employers can get 100 FREE Sales Tests (Screening Tests) to help them hire great sales people, at: http://www.DanJoy.com/

Dan Joy (BS Engineering, MBA Marketing) is an acknowledged Sales and Marketing scientist. For a limited time only, you may receive 100 Free Sales Assessments at http://www.danjoy.com/

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6 Reasons to Choose a Pocket Folder, 4 Reasons to Select Another Format For Your Sales Literature

Should you choose a pocket folder to present your sales pitch or look for another format? Sales Managers and Marketing Directors search for the answer that fits their style, product and budget. Here are the pros and cons.

6 Reasons to Choose a Pocket Folder

Versatility - No other format is as versatile. From its most simplistic single-pocket configuration to a 6-panel version with stapled-in pages and stair-stepped inserts, the format allows the most options to add as much detail as needed.

Changeability - If you have information that changes regularly, the format is very accommodating. You can insert different information each time it is delivered. A perfect example of differing information is when your organization has custom pricing for each prospective account. Consider creating matching template pages which are mostly blank, but have graphics that match the pocket folder. Then laser in your variable information and slip the pages into the pocket.

Other changeable information can include things like multiple product lines. Suppose you have 8 product lines, each with its own inserts/brochures. Some of your products are designed for all of your target audiences, some for 2 audiences, and some for 4 or 5 audiences. It's easy to mix and match inserts that are specific to each audience.

First Impression Value - The oversized format and solid feeling can't be beat. When you receive a pocket folder, it just feels more important. Make sure you choose a good designer to enhance the value even further.

Convenience for the Recipient - The recipient has a handy place to hold all of your information, including your business card. Everything can be kept neatly and securely.

Cost - Interestingly, the cost can be both an advantage and a disadvantage. Compared to a simple trifold brochure, the cost is certainly higher, but the trifold can't deliver variable information efficiently. If you had to change information each time you made a presentation with a trifold, it would be an expensive and useless endeavor.

Multiple Uses - Good looking pocket folders with generic graphics can fit multiple uses. Make sales presentations, send proposals, deliver contracts, or fulfill literature requests - all with the same device.

4 Reasons NOT to Choose a Pocket Folder

Lack of Cohesiveness - Often the users slip into the mindset that "the more we give the prospect, the better chance we have to finalize a sale." They mistakenly include every piece of literature they have, making the main message become softened and/or confused. Prospects get overloaded and either pass over or ignore the primary message.

Cohesiveness can also be lost when well-meaning, but poorly trained employees, create pieces to insert that don't maintain a branded image.

Cost - The typical cost can range from $1 - $10 each. Weigh the cost of an average sale against the cost to determine if it's worth the expense. If you're selling in the business-to-business arena with an average sale over $500, they're great. Look for a cheaper option if you're selling products worth under $500.

Overkill - If your product or service is simple or low-cost choose a small brochure or flyer instead.

Extensive Amounts of Information - There's a limit. Once you get past 24-36 pages of information, it's probably better to switch to a catalog or magazine format.

Dan O'Donnell is Creative Director and Owner of Direct Axis, a 4-member design/communications agency

Direct Axis' primary focus is the design and writing of print and web media. Direct Axis creates pocket folders, brochures, catalogs, direct mail, web sites and Flash presentations.

Direct Axis specializes in nonprofits, manufacturers and higher education.

http://www.direct-axis.net

Pocket Folder Samples:
http://www.direct-axis.net/pocket.html

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